商业街区运营

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兴宁区:听民意聚民智 人大代表助力打造消费新场景
Sou Hu Cai Jing· 2025-08-26 01:57
Group 1 - The meeting aimed to enhance the integration of commerce, culture, and tourism in the historical cultural district of Nanning, focusing on the theme of "exploring new connotations of intangible cultural heritage and creating new consumption scenarios" [1] - Business representatives shared innovative ideas, such as the introduction of advanced AR projection technology and popular IPs like "Douluo Dalu" to attract younger consumers [1] - The discussion highlighted the emergence of new business models, particularly in the crystal economy, which resonates with the psychological needs of urban consumers [1] Group 2 - The Economic and Information Bureau expressed support for the innovative suggestions from businesses, emphasizing alignment with urban consumption upgrade trends [4] - Representatives from the People's Congress committed to collecting feedback from businesses and ensuring that reasonable suggestions are transformed into actionable measures [4] - The contact point for representatives serves as a crucial bridge between public opinion and district development, focusing on the dual themes of "historical culture protection and consumption scenario innovation" [4]
老街焕新颜 烟火见文明 “商居联盟”助力特色街区抢抓发展机遇
Zhen Jiang Ri Bao· 2025-08-22 23:38
Core Viewpoint - The establishment of the "Merchant-Resident Alliance" in the Shui Lu Si Xiang cultural commercial street aims to integrate community, merchants, and residents to enhance the area's cultural and commercial vitality, creating a vibrant and historically rich environment [1][2]. Group 1: Development Opportunities - The Shui Lu Si Xiang cultural commercial street includes over 1,400 households and 196 shops, blending traditional dining with modern cafes, showcasing a vibrant coexistence of tradition and modernity [2]. - The street is strategically located near the tallest building in Zhenjiang, Suning Plaza, and aims to capitalize on the "golden business circle" development opportunity by optimizing resources and services to convert foot traffic into loyal customers [2]. - Starting in the second half of 2024, the street will focus on cultural and commercial tourism integration, featuring wall murals and colorful pathways to enhance the area's appeal [2]. Group 2: Alliance Formation - The "Merchant-Resident Alliance" was officially launched with representatives from both merchants and residents, emphasizing collaboration to create a culturally rich commercial area [3]. - The first batch of representatives includes 24 merchants and 16 residents, who will work together to foster a community spirit and uphold values of responsibility and integrity [3]. - The alliance aims to weave a narrative of warmth and community engagement, with a focus on public welfare and collaborative development [3]. Group 3: Collaborative Efforts - Various local government departments witnessed the formation of the "Merchant-Resident Alliance" and pledged to provide policy support based on their respective functions [4]. - The alliance will implement a four-part operational mechanism focusing on demand discovery, collaborative discussion, resource integration, and community activities to ensure effective functioning [4]. - The initiative aims to enhance regional commercial vitality and promote the principles of integrity and collaborative development, encouraging more visitors to engage with the Shui Lu Si Xiang cultural commercial street [4].
海州“夜经济”澎湃城市活力
Xin Hua Ri Bao· 2025-06-21 23:17
Core Viewpoint - The night economy in Lianyungang, particularly in the Haizhou District, is thriving, showcasing a blend of cultural activities and innovative business models that attract significant consumer engagement and employment opportunities [1][2][3] Group 1: Night Economy Development - The Haizhou District has successfully created a "street economy + night economy" model, leading to the establishment of 7 unique night markets and 8 brand night markets, generating an annual revenue of 2 billion yuan and creating over 10,000 jobs [1] - The "Old New Pu Historical Style Commercial Street" has been recognized as one of Jiangsu Province's 50 night consumption gathering areas, highlighting the area's cultural and economic significance [1] Group 2: Cultural and Entertainment Activities - Regular performances such as the "Journey to the West" themed shows and intangible cultural heritage markets have significantly increased daily foot traffic in the commercial areas [1] - The immersive light and shadow performance "Mirror Flower Dream" at the Shuanglongjing Scenic Area has maintained an over 90% attendance rate, with 65% of the audience being young viewers, establishing it as a cultural hotspot [2] Group 3: Innovation in Business Models - New business formats are emerging, including creative markets and themed performances, which enhance consumer experiences and diversify the night economy [3] - The Haizhou District is focusing on quality and digital transformation in the night economy, aiming to create more unique consumption scenarios to meet the diverse needs of consumers [3]
紫金·钟爱里骑行主题街区启幕 打造南京城市商业新地标
Yang Zi Wan Bao Wang· 2025-05-17 07:42
Core Viewpoint - The opening of Nanjing's first cycling-themed non-standard commercial street, "Zijin. Zhongai Li," aims to revitalize urban commerce by integrating sports, culture, and leisure, attracting cycling enthusiasts and citizens alike [1][4]. Group 1: Event Highlights - The opening ceremony featured a cycling event, the "Ring Nanjing Urban Circle Cycling Race," with over 600 participants, including world champion Ren Chengyuan [4][6]. - The racecourse spanned over 20 kilometers, connecting cultural landmarks such as Ming Xiaoling, Sun Yat-sen Mausoleum, and Xuanwu Lake, providing both challenges and scenic views for participants [6]. Group 2: Commercial Offerings - The street focuses on a "cycling+" model, introducing seven flagship stores, including LAVELO GO and Lightning Bicycle, making it one of the most comprehensive cycling-themed areas in Nanjing [9][13]. - The area features a variety of cycling products, including mountain bikes, road bikes, and electric-assisted bicycles, catering to diverse consumer preferences [9][15]. Group 3: Community Engagement - The opening period included a "Zhongai Sports Market" with over 60 brands, offering cycling gear, cultural products, and local delicacies, alongside live performances and interactive activities [18]. - Future events will include a "Dog Sports Day" in collaboration with Kona Pets, promoting responsible pet ownership while engaging the community [20]. Group 4: Environmental Focus - The project emphasizes green travel and cycling culture, with a design philosophy centered on ecological sustainability and user-friendly features, such as step-free pathways and smart navigation [21][23]. - The initiative aims to position "Zijin. Zhongai Li" not just as a commercial space but as a proponent of a new urban lifestyle, planning regular cycling salons and community events [21][23].