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“一带一路”上的味觉商机:广交会乡村振兴特色产品潮出圈
Nan Fang Du Shi Bao· 2025-05-04 11:30
Core Insights - The 137th Canton Fair serves as a platform for rural revitalization and globalization, showcasing products from poverty-stricken areas with zero booth fees, including unique items like honey wine and ancient tree tea [1] Group 1: Company Developments - Xinjiang's food company, "Shi Wei An," has successfully entered international markets, achieving an export volume of $3.28 million in six months, with over $200,000 in sales to Russia alone [2] - The company is collaborating with Xinjiang Agricultural University to integrate traditional agricultural products with modern food technology, employing nearly half of its 200 staff in research and development [2][3] - The company has established a logistics system combining self-owned storage and third-party logistics, facilitating its expansion into Southeast Asia and global markets [3] Group 2: Government Support - The "Hundred Million Thousand Project" provides significant policy support, including free exhibition space and reimbursement for travel expenses, easing financial burdens for participating companies [3][4] - The Canton Fair's initiatives are particularly beneficial for companies in the early stages of market expansion, helping them to explore international markets [4] Group 3: Product Highlights - Unique products such as honey wine, honey yogurt, and specialty teas are gaining traction in international markets, particularly in the Middle East and Central Asia, due to their distinctive flavors and cultural similarities [2][3] - High-end products like handmade sheepskin vests from Ningxia are being introduced to foreign markets, with a focus on cold climate regions [4]