文体旅融合游
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红色游火热、文化游成时尚……盘点国庆中秋假期文旅消费新亮点
Yang Shi Wang· 2025-10-08 02:15
Core Insights - The tourism market in China has shown significant growth during the 8-day National Day and Mid-Autumn Festival holiday, with a notable increase in various types of tourism experiences [1] Group 1: Red Tourism - Red tourism has gained popularity, with historical sites attracting large numbers of visitors, such as the Gutian Conference Site in Fujian expecting around 90,000 visitors and the Yan'an Revolutionary Memorial Hall in Shaanxi receiving over 25,000 visitors on the first day of the holiday [4][2] - The "Red Women's Army" scenic area in Sanya, Hainan, featured a moving performance that resonated with audiences, enhancing the patriotic experience [7] Group 2: Rural Tourism - Rural tourism has seen a rise in interest, with increased visitor numbers and tourism revenue. An immersive rural experience in Xuyi, Jiangsu, combined tea culture and agricultural activities, showcasing the charm of the countryside [10] Group 3: Cultural Tourism - Cultural tourism has become fashionable, with various regions offering immersive experiences that highlight traditional culture. For instance, Jinchen, Shanxi, introduced aerial performances and live shows based on local architecture, enhancing visitor engagement [12] Group 4: Integration of Sports and Tourism - The integration of sports events with tourism has stimulated new consumer activity. The ongoing Wuhan Tennis Open attracted visitors to the venue, where they could enjoy sports merchandise, food, and experiences [14] Group 5: Inbound Tourism - Inbound tourism has continued to rise, with Guangzhou Baiyun Airport expecting over 400,000 inbound and outbound passengers, a 15% increase year-on-year. Hainan's airports also reported significant growth in international passenger numbers, with a 16.3% increase compared to the previous year [17]