来源：中国新闻网 编辑：付健青 广告等商务合作，请点击这里 2025年国庆中秋假期国内出游8.88亿人次 总花费超8090亿元 中新网10月9日电 据文旅之声微信公众号消息，2025年国庆中秋假期，各地推出丰富多彩的文化和旅游 产品、服务、活动，全国文化和旅游市场总体平稳有序。经文化和旅游部数据中心测算，国庆中秋假日 8天，全国国内出游8.88亿人次，较2024年国庆节假日7天增加1.23亿人次；国内出游总花费8090.06亿 元，较2024年国庆节假日7天增加1081.89亿元。 国庆中秋叠加市场热度攀升。各地红色旅游景区创新展陈方式和体验活动，江西井冈山、陕西延安、湖 南长沙橘子洲头、浙江嘉兴南湖等地游客云集，市民游客在参观旅游中涵养家国情怀。丰收、中秋主题 备受青睐，江西婺源县篁岭景区"晒秋文化季"、上海天文馆"月球漫步"广受欢迎，湖北省博物馆、沈阳 故宫博物院举办中秋夜专场活动，吉林长白山景区推出"慢行赏秋"徒步线路。城乡消费场景协同发力， 湖南长沙商圈融合购物与演出，贵州三都水族自治县以"村马"赛事串联长桌宴与文创集市。入境旅游迎 来热潮，重庆磁器口古镇、西安大唐不夜城等景区外国游客增多，文化游、购 ...

央视网消息：国庆中秋8天长假，人们出行热情持续高涨。文旅市场呈现出哪些新特点？下面就来盘点一下。 红色游热度攀升 唱响爱国主旋律 这个假期，全国各地的红色旅游景区成为游客的热门选择。其中，福建古田会议会址国庆期间预计接待游客约9万人次。在陕 西，延安革命纪念馆国庆首日接待游客突破2.5万人次。 乡村游持续升温 尽显田园诗意 这个假期，"乡村游"受到越来越多的青睐，游客量和旅游收入持续增长。在江苏盱眙，一场集茶文化研学与农事体验于一体的乡 野之旅，让游客沉浸式感受乡村魅力。 文化游渐成时尚 沉浸感受传统文化魅力 这个假期，各地依托地域文化特色打造的"文化游"，吸引市民游客沉浸式感受传统文化的魅力。山西晋城推出了"嫦娥奔月""凤凰 飞天"等空中表演，并根据明清古堡建筑的特色，推出实景剧，还现场发放手工月饼，将"静态观赏"升级为"沉浸式体验"。 海南三亚：家国同庆 红色景区唱响爱国主旋律 在海南三亚的红色娘子军景区，经典演出《红色娘子军》以其震撼的实景效果和动人的革命故事，深深感染着在场观众，而演出 结束后的合唱环节，则将每晚的气氛推向高潮。 文体旅深度融合 激发消费新活力 这个假期，体育赛事与文旅消费深度融合。在 ...

央视网消息：这个假期，"中国红"一定是最引人注目的颜色，打卡红色地标、探访革命旧址、欣赏 红色剧目，已成为大家庆祝新中国华诞的一种潮流。 ...

央视网消息：临近国庆中秋长假，"文化游"的热度持续攀升。为了给游客提供多样化的需求，各地推出丰富的文旅产品。 北京：百年来乾隆花园第一二进院落首度开放 今年是故宫博物院建院100周年。"百年守护——从紫禁城到故宫博物院"展览开幕，宁寿宫花园也就是乾隆花园第一、二进院落9月30日起 正式对公众开放，参观者可欣赏多处颇具特色的建筑。 山西吕梁市北武当山景区推出低空飞行旅游项目，成为区域文旅经济的一大亮点。游客乘坐直升机飞上蓝天，雄奇山势与苍翠植被尽收眼 底，以往"仰视"的山水风光如今以"俯瞰"视角呈现，带来全新观景体验，吸引众多游客前来体验。 湖南张家界：特色文旅展演吸引游客 在湖南张家界，各景区依托自然风景推出特色文旅展演和多业态旅游体验。悬崖之上，168米长的钢架垂直悬挂在空中，高空天梯和飞拉 达攀岩项目堪称云端上的"勇气试炼场"。 浙江龙泉：青瓷烧制技艺点燃乡村旅游 龙泉青瓷传统烧制技艺是全球首个入选"世界非遗"的陶瓷类项目。连日来，浙江龙泉溪头村，一场场"不灭窑火"传统开龙窑活动吸引了中 外游客。 埃及游客李暮称："这里我觉得温暖的感觉，还有大家的语速很慢，大家在分享，所以我觉得这城市最美丽的部分是这个慢 ...

央视网消息：国庆、中秋双节临近，各地旅游市场热度持续攀升。在湖南张家界，当地景区依托自然风景，推出特色文旅展演和多业态旅 游体验，让游客的旅程更丰富。 随着双节临近，张家界景区附近的民宿客房预订率飙升。与去年相比，境外游客预订客房增幅较大。客源地也出现新变化，除了传统的欧 美市场外，上合组织成员国入境游和入住率占比显著提升。 与此同时，一些热门景区的演出也由原来每天一场增加到每天四场。为了让境外游客看懂剧情，景区在配合演出的大屏上增加了多语种翻 译。据张家界市文旅部门提供数据显示，9月19日至9月25日，全市酒店民宿客房入住率达69%，超过去年同期。 江苏扬州：节前"错峰游"火爆 更好体验"慢生活" 虽然距离假期到来还有几天，不过眼下，多地旅游市场已经迎来一拨节前"错峰游"的客流小高潮，在江苏扬州，这两天就有不少外地游客 提前到来，感受"慢生活"的惬意。 大同古城内的九龙壁是我国现存规模较大的明代琉璃建筑，灵动的龙纹造型和深厚的历史底蕴展示了明代琉璃工艺的魅力，让游客们纷纷 拍照留念。 离九龙壁不远的辽金古刹华严寺，游客们跟随导游聆听古建细节，驻足观赏殿内的壁画，人们在古朴的殿宇群落中感受传统建筑艺术之 美。 ...

Group 1 - The summer tourism season of 2025 has concluded, with Ctrip's report indicating that Zhengzhou has entered the "Top 9 Domestic Surrounding Travel Destinations" due to its stable tourist attraction [1] - Nearly half of domestic tourists opted for long-distance travel this summer, with a more rational consumption structure, while Zhengzhou's hotel orders increased by 4% year-on-year, highlighting its appeal to surrounding tourists [1] - Zhengzhou's main tourist sources are concentrated in the Beijing-Tianjin-Hebei region and within the province, with top source cities including Beijing, Shanghai, Luoyang, Nanyang, and Zhoukou [1] Group 2 - Ctrip's report shows that parent-child orders accounted for 35% of bookings this summer, with car rentals becoming the mainstream travel method for families, and Zhengzhou emerging as a popular self-driving destination [2] - The overall tourism performance in Henan province is strong, with Luoyang's hotel orders increasing by 14% and Kaifeng's orders surging by 66% year-on-year, driven by cultural tourism attractions [2] - The trend of "cooling" as the primary keyword for tourism this summer aligns with Henan's potential for summer vacation resources, with counties like Ruzhou and Dengfeng offering new cooling vacation options [2] Group 3 - The report indicates a "dual heat" trend in inbound and outbound tourism, with inbound tourist numbers reaching 38.05 million, a 30% year-on-year increase, and major inbound destinations including Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu [3] - Zhengzhou, as a central transportation hub, has the potential to further tap into inbound tourism, leveraging its airport and cultural IP [3] - Henan residents' outbound travel preferences align with national trends, favoring short-distance island vacations and chartered trips within a three-hour flight radius [3]

Group 1 - Hong Kong's tourism sector is experiencing a significant increase in visitor numbers, with 16 million visitors recorded in the first four months of the year, a 10% year-on-year increase [1] - Mainland visitors accounted for 12 million, up 8% year-on-year, while non-mainland visitors reached 4 million, marking a 17% increase [1] - The recovery of Hong Kong's air capacity is expected to sustain growth in various inbound markets, with notable increases from Australia (over 30%), Taiwan, Japan, South Korea, the Philippines, and Indonesia (over 20%), and from the US, Canada, and Europe (over 10%) [1] Group 2 - The Hong Kong government aims to enhance tourism by establishing new hotspots through a cross-departmental approach, leveraging local resources and community engagement [2] - The government plans to cater to new traveler preferences by incorporating diverse tourism experiences, including eco-tourism, cultural tourism, and culinary experiences [2] - The integration of technology, such as AR and VR, into tourism experiences is expected to enhance consumer engagement and generate greater economic benefits [2] Group 3 - The Hong Kong government is focusing on the development of the Northern Metropolis, which includes creating high-end professional services, logistics hubs, and innovation technology zones [3] - Three pilot projects are being initiated to accelerate the development of the Northern Metropolis, utilizing private sector investment for efficient area development [3] - The government aims to facilitate cross-border collaboration in technology and innovation, addressing legal and regulatory challenges to enhance the flow of people, goods, and data [3]

Core Viewpoint - The Yunnan Provincial Government has issued a notification outlining 24 measures to enhance tourism consumption and promote high-quality development in the tourism industry, focusing on the "Travel in Yunnan" brand and various innovative tourism consumption scenarios [1][4]. Group 1: Brand Development and Tourism Upgrades - The "Travel in Yunnan" brand aims to lead the direction of tourism upgrades by cultivating eight major tourism formats, including rural, vacation, medical care, cultural, and sports tourism [2]. - A series of promotional activities will be organized, including over a thousand joint consumption events and thousands of cultural performances, to stimulate tourism consumption and encourage off-peak travel [2][3]. Group 2: Enhancing Travel Experience - The initiative promotes the integration of tourism with various industries, upgrading from sightseeing to deep experience, with new travel trains and themed flights launched since January 2025 [2]. - Airlines are offering special ticket packages, allowing travelers to fly multiple times to Kunming from various cities for as low as 2000 yuan [2]. Group 3: Inbound Tourism and Consumer Potential - The measures focus on inbound tourism by leveraging visa-free policies and developing multi-stop travel products from major cities to Yunnan [3]. - The government encourages the use of union fees to enhance employee consumption, supporting activities like movie viewings and cultural events [3]. Group 4: Optimizing Consumption Environment - Financial innovations such as "Travel Loans" and themed credit cards are introduced to support tourism consumption and improve the service quality in the tourism sector [3]. - A comprehensive action plan is in place to enhance tourism service quality and market order, ensuring a safe and enjoyable consumption environment for tourists [3]. Group 5: Characteristics of the Measures - The measures are characterized by strong leverage, numerous innovations, and broad benefits, integrating policies from over 20 provincial departments to create a differentiated tourism product system [4]. - The initiatives cater to both inbound tourists and local residents, with specific measures to enhance the consumption environment and promote shared benefits [4].