央视网消息：国庆中秋8天长假，人们出行热情持续高涨。文旅市场呈现出哪些新特点？下面就来盘点一下。 红色游热度攀升 唱响爱国主旋律 这个假期，全国各地的红色旅游景区成为游客的热门选择。其中，福建古田会议会址国庆期间预计接待游客约9万人次。在陕 西，延安革命纪念馆国庆首日接待游客突破2.5万人次。 乡村游持续升温 尽显田园诗意 这个假期，"乡村游"受到越来越多的青睐，游客量和旅游收入持续增长。在江苏盱眙，一场集茶文化研学与农事体验于一体的乡 野之旅，让游客沉浸式感受乡村魅力。 文化游渐成时尚 沉浸感受传统文化魅力 这个假期，各地依托地域文化特色打造的"文化游"，吸引市民游客沉浸式感受传统文化的魅力。山西晋城推出了"嫦娥奔月""凤凰 飞天"等空中表演，并根据明清古堡建筑的特色，推出实景剧，还现场发放手工月饼，将"静态观赏"升级为"沉浸式体验"。 海南三亚：家国同庆 红色景区唱响爱国主旋律 在海南三亚的红色娘子军景区，经典演出《红色娘子军》以其震撼的实景效果和动人的革命故事，深深感染着在场观众，而演出 结束后的合唱环节，则将每晚的气氛推向高潮。 文体旅深度融合 激发消费新活力 这个假期，体育赛事与文旅消费深度融合。在 ...

Core Viewpoint - The integration of culture and tourism in China has significantly enhanced consumer choices and stimulated economic activity during the National Day and Mid-Autumn Festival holidays, showcasing a vibrant practice of "cultural tourism" [21][22]. Group 1: Cultural and Tourism Integration - The deep integration of culture and tourism has enriched holiday options and stimulated consumer vitality, reflecting the effective practice of "using culture to enhance tourism and vice versa" [21]. - Innovative activities such as music festivals have attracted a large number of cross-city visitors, boosting surrounding accommodation and dining consumption [21]. - Many museums have upgraded their exhibition methods, which have been well-received by tourists [21]. Group 2: Economic Impact - The value of cultural and tourism integration extends beyond consumer promotion; it empowers urban and rural development, with rural tourism deeply integrating with ecological protection and specialty agriculture, leading to increased income for villagers [21]. - Sports events combine the passion for sports with travel enthusiasm, driving rapid growth in comprehensive tourism revenue [21]. - The strong interconnection of the cultural tourism industry allows for the continuous extension of the industrial chain, from the production of cultural creative products in manufacturing to transportation capacity upgrades in the transport sector [21]. Group 3: Service Enhancements - The 2025 WTT China Grand Slam in Beijing has improved audience experience through detailed services in volunteer guidance and transportation connections [21]. - The visitor flow at Zhejiang Hengdian Film City has surged, with the scenic area’s daily electricity load exceeding peak levels, demonstrating the commitment of local service teams to ensure supply [21]. Group 4: Future Development - The ongoing advancement of cultural and tourism integration aims to meet the public's aspirations for a better life, continuously exploring cultural connotations, innovating product supply, and extending industrial value [22]. - This integration is expected to add new momentum for high-quality development, enhancing the sense of gain and happiness among the populace [22].

10月6日，恰逢中秋国庆相遇，形式多样的文旅特色活动为这个假期增添了别样氛围。来自四川省文化和旅游厅的数据显示，截至当日15时，全省纳入统计 的A级景区接待游客625.72万人次，门票收入6491.73万元，同比分别增长14.68%、16.95%。全省图书馆、文化馆、博物馆今日接待群众109.24万人次。 ▲10月1日，市民大清早来到成都博物馆参观 红星新闻记者 王勤 摄 记者了解到，全省联动开展了系列中秋特色活动，其中"万人赏月诵中秋"集中展演在绵阳江油举行，成都市推出了"月满华诞·幻游三国"主题活动、中秋灯 光秀及烛光音乐会等新颖演艺。央视中秋晚会主舞台落户德阳，三星堆文化与川籍艺人张含韵等"回家团圆"成为亮点，德阳市同步开展配套旅游活动。宜宾 市以"李庄金秋颂"为主题举办诗会擂台，南充市通过祭月巡游、拜月仪式等传统与现代结合的活动吸引大量游客参与。各地活动均精心打造集文创、非遗、 美食与互动体验于一体的特色市集，充分展现了"线上+线下"与"非遗+展销"的融合魅力。 假期期间，四川演艺活动票房火爆，助力文旅消费提质升级。全省引进一批高质量的演唱会、音乐会等营业性演出集中上演，打造"跟着演出去旅行"等文旅 ...

央视网消息：这个假期，"中国红"一定是最引人注目的颜色，打卡红色地标、探访革命旧址、欣赏 红色剧目，已成为大家庆祝新中国华诞的一种潮流。 ...

今年国庆假期，国内旅游呈现出市场下沉的态势，二、三线小城市旅游火爆。中国民航大数据平台航旅纵横的数据也显示，今年国庆中秋假 期，中小机场日均机票预订量同比增幅达18%。 国内一家大型在线旅游服务平台的数据显示，近几天平台上"赏秋""红叶""海边""草原""晒秋"的搜索量环比8月上涨两倍。 今年国庆假期，全国铁路客流呈现客流总量大、首尾时段高度集中和"首尾长途多、中间中短途多"的特点。 国铁集团客运中心产品开发部二级副主管 周长锋：铁路部门深挖假日出行特点和市场需求，安排开行亲子游、研学游、红色游、康养游等特 色旅游专列和银发专列。 今年国庆假期，国铁集团在德阳至喀什、成都西至额济纳、广州至喀什、茂名至喀什及疆内等线路，安排开行"熊猫专列""新东方快车""潇湘 号"等品牌旅游列车，打造"移动的星级酒店"，催生假日旅行新体验。为确保旅客在行程中安全舒适，国铁上海局向客流集中的上海、杭州等 与周边城市间加开管内旅客列车195对，国铁北京局在北京朝阳站、北京丰台站的客流高峰时段，开启快速进站厅。国铁武汉局和国铁济南 局，在湖北荆州、山东邹平等火车站，与当地供电单位共同采用多架无人机不间断对线路和接触网进行测温检测，全 ...

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a surge in cultural and tourism consumption in China, with an 8-day holiday period anticipated to boost travel activities significantly [1][2] - The cultural and tourism sector is experiencing robust growth, with consumer spending on education, culture, and entertainment projected to increase by 9.8% in 2024 and 11.8% in the first half of 2025 [1] Group 1: Market Trends - Domestic tourism demand is being fueled by elements such as "red tourism," autumn scenery, and moon-related activities, leading to a doubling of bookings for nearby and chartered tours [2] - Cross-province travel orders for the National Day holiday are expected to rise by 45% year-on-year, with overall travel intentions increasing by over 30% compared to previous years [2] Group 2: Government Initiatives - The Ministry of Culture and Tourism is launching a three-year action plan called "Hundred Cities, Hundred Areas" to stimulate cultural and tourism consumption, including the introduction of consumption vouchers and payment discounts [2][3] - Local governments, including those in Shandong, Beijing, and Guangdong, are implementing specific policies and activities to enhance cultural and tourism consumption, such as themed tourism promotions and financial incentives [3] Group 3: Consumer Finance Innovations - The cultural and tourism consumption sector is driving innovation in consumer finance, with a focus on creating diverse financial products and services to meet evolving consumer needs [4] - Financial institutions are leveraging policy support to expand their service offerings, particularly in new consumption areas like childcare and fitness, while also addressing the needs of tourism-related businesses through tailored financial solutions [5]

Core Insights - Rural tourism is showcasing a new landscape of high-quality development this summer [2] - Diverse activities such as "fish-catching parties" and water sports are enhancing summer experiences in rural areas [2][4][8] - The integration of cultural and sports tourism is contributing to rural revitalization [9] Group 1: Regional Highlights - In Yuhang, the "fish-catching party" has become extremely popular [4] - The Lvxijang River in Lin'an has transformed into a natural water amusement park [6] - The Qingshan Lake Water Sports Center is leading innovative recreational activities [8] Group 2: Economic Impact - The "red tourism" in Ruili has seen a steady increase, with the Nanyang Overseas Chinese Workers' Anti-Japanese Memorial Hall receiving 26,000 visitors since July, a 15% increase compared to last year [11] - Rural summer tourism is providing tangible benefits to local residents through ecological resource utilization [12] - Luoping County has developed a "flower sea economy" with over 850,000 acres of rapeseed flowers, achieving deep integration of primary, secondary, and tertiary industries, contributing nearly 10 billion yuan to the local economy [14] Group 3: Agricultural Tourism - In Fan County, over 500 acres of lotus ponds are in full bloom, enhancing the "lotus economy" through agricultural tourism [16][18] - The integration of agriculture and tourism is creating new opportunities for economic growth in rural areas [18]

Group 1 - The summer has showcased a new landscape of high-quality development in rural tourism [1] - Innovative summer activities such as "fish-catching parties" and water sports have become popular in Zhejiang, enhancing the summer experience [2][4][6] - The integration of culture, sports, and tourism in Yunnan is creating new opportunities for rural revitalization, with the Qing Shan Lake Water Sports Center leading the trend [7] Group 2 - The "red tourism" in Ruili has seen a significant increase in visitors, with the Nanyang Overseas Chinese Workers' Anti-Japanese Memorial Hall receiving 26,000 visitors since July, a 15% increase compared to the same period last year [9] - In Henan, the blooming of over 500 acres of lotus ponds and the promotion of "flower sea economy" through 850,000 acres of rapeseed flowers are driving economic growth, integrating primary, secondary, and tertiary industries [11] - The diverse activities from water parks to golden flower seas and red tourism are painting a new picture of rural revitalization [13][14]

Core Insights - Rural tourism is showcasing a new landscape of high-quality development this summer [1] Group 1: Summer Activities - Zhejiang province is introducing new summer activities such as "fish-catching parties" and water sports along rivers, igniting summer enthusiasm [2] - The "fish-catching party" in Yuhang has become extremely popular, attracting significant crowds [4] - The Liuxi River in Lin'an has transformed into a natural water amusement park [6] Group 2: Integration of Culture and Tourism - In Yunnan, the integration of culture, sports, and tourism is painting a new picture for rural revitalization, with the Qingshan Lake Water Sports Center leading innovative activities [7] - The rural summer tourism is providing tangible benefits to local residents by leveraging ecological resources [7] Group 3: Visitor Statistics - The "red tourism" in Ruili remains popular, with the Nanyang Overseas Chinese Workers' Anti-Japanese Memorial Hall receiving 26,000 visitors since July, a 15% increase compared to the same period last year [9] Group 4: Economic Impact - In Henan, over 500 acres of lotus ponds are in full bloom, while Luoping County is utilizing over 850,000 acres of rapeseed flowers to create a "flower economy," achieving deep integration of primary, secondary, and tertiary industries, contributing nearly 10 billion yuan to the local economy [11] - This summer, diverse activities from water parks to golden flower seas and red tourism are collectively illustrating a new picture of rural revitalization [13] Group 5: Agricultural and Tourism Integration - Scenic trains and yachts are enhancing the "lotus pond economy," showcasing the benefits of agricultural and tourism integration [14]