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经济视点|卫滨区双节期间“文商旅”融合促消费 激发市场新动能
Sou Hu Cai Jing· 2025-10-11 17:57
Core Insights - The main focus during the National Day and Mid-Autumn Festival was on "expanding domestic demand and promoting consumption" in the Weibi District, leveraging key commercial areas to achieve significant sales and foot traffic growth [1] Group 1: Sales and Foot Traffic - From October 1 to 8, the total sales across three major shopping centers reached 94.57 million yuan, representing a 43% year-on-year increase [1] - The total foot traffic during the same period was 613,000 visitors, showing a 20% year-on-year growth, indicating a notable increase in market vitality [1] Group 2: Consumer Engagement Initiatives - The Weibi District integrated cultural, intangible heritage, and culinary resources to create diverse consumption scenarios, including cultural product exhibitions and food markets, aimed at attracting younger consumers [1] - Promotional activities included online-to-offline strategies with discounts and live-streaming sales, as well as trade-in subsidies for home appliances and automobiles, which boosted sales of green and smart products [1] Group 3: Future Plans - The Weibi District plans to continue promoting consumption through the "Hi in Weibi" brand, organizing various exhibitions and promotional activities in large commercial complexes to further unleash consumer potential and support high-quality regional economic development [2]