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全国乡村大市场启动 黔货出山加速度
Jiang Nan Shi Bao· 2025-07-04 03:26
Core Viewpoint - The "National Rural Market" and Future Xin Life platform was officially launched in Zunyi City, aiming to create a sales platform for rural specialty products and promote rural revitalization, facilitating the "Qian Goods Out of the Mountains" initiative [1] Group 1: Event Overview - The event runs from July 1 to July 7, focusing on the core goal of "supporting the real economy and revitalizing rural areas," with a sales matrix covering five major areas plus a rural revitalization zone [1] - The event features a diverse sales platform including food and beverage, agricultural specialty products, general merchandise, cultural tourism integration, and convenient services, providing a rich consumer experience [1] Group 2: Specific Offerings - In the food and beverage sector, 10 local time-honored and specialty restaurant brands showcased local dishes and intangible cultural heritage foods, leading to an upgrade in dining consumption [2] - The agricultural specialty products section included 10 rural cooperatives and leading enterprises, focusing on green organic products and geographical indication products, establishing a high-efficiency production and sales connection platform [2] - The general merchandise section collaborated with 15 chain supermarkets to launch a "benefit consumption season" with limited-time discounts and promotions to meet daily consumer needs [2] - The cultural tourism integration section featured 5 rural scenic spots and tourism enterprises, offering unique tourism products and promoting tourism consumption growth [2] - The convenient services section included 10 service enterprises covering areas like housekeeping, elderly care, and health, enhancing community service quality through experiential activities [2] Group 3: Leadership and Vision - Zhang Mingfu, a national labor model and chairman of Mengrun Group, emphasized the importance of balancing urban and rural resources to achieve mutual prosperity and happiness for both rural and urban residents [3] - Mengrun Group has been actively exploring transformation paths for 28 years, launching the Future Xin Life platform to provide free access for individual businesses and physical stores, promoting consumer engagement [3] Group 4: Economic Impact - The event is expected to attract 500 digital stores and generate a consumption boost of 20 million yuan, effectively opening up markets for rural specialty products and fostering interaction between urban and rural residents [4]
“参”入烟台 拥“鲍”大海!“购在中国·2025山东活力之夏消费季”在烟台启动
Sou Hu Cai Jing· 2025-07-01 23:32
Core Viewpoint - The "Shopping in China · 2025 Shandong Vibrant Summer Consumption Season" was launched in Yantai, aiming to activate new consumption momentum and release economic growth vitality through diverse consumption activities and innovative scenarios [1]. Group 1: Event Overview - The event is co-hosted by the Shandong Provincial Department of Commerce and the Yantai Municipal Government, marking the third consecutive year it has been held in Yantai [1]. - The theme of this year's consumption season is "'Participate' in Yantai, Embrace 'Abalone' from the Sea," focusing on innovative scenarios and technology empowerment [1]. Group 2: Activities and Features - The launch featured a drone light show with 2025 drones, showcasing Shandong's unique consumption symbols [3]. - The "Five-Color Mountain-Sea Consumption Exhibition" at the landmark "Time Tower" in Yantai Huangbohai New District highlighted various themed consumption scenarios, including traditional food and technology integration [3]. - Interactive activities such as dynamic electronic music parties and family-friendly experiences were part of the immersive consumption experience [3]. Group 3: Tourism and Cultural Highlights - The Yantai 2025 Wine Tourism Conference emphasized Yantai's status as Asia's only International City of Grapes and Wine, promoting its global wine tourism destination appeal [4]. - Innovative technology consumption IPs, such as the World Robot Competition Shandong Station, were introduced to lead new consumption trends [4]. Group 4: Economic Initiatives - The event announced the "Shopping in China · Mountain Water Saint Welcomes Guests" initiative, with Yantai as the starting point, promoting large-scale consumption upgrades [5]. - Major cultural and sports events, including performances by renowned artists, were planned to enhance the urban experience [5]. - A collaboration with 38 financial institutions was established to provide special funds for key sectors, focusing on financial synergy to stimulate urban new momentum [5].
北京:打造“非遗+文旅”新场景
Ren Min Ri Bao· 2025-06-12 23:02
Group 1 - The core event is the "2025 Cultural and Natural Heritage Day" in Dongcheng District, Beijing, focusing on the theme of "Revitalizing Intangible Cultural Heritage" [1] - The event includes various activities such as opening ceremonies, themed exhibitions, and cross-border experiences to showcase the vitality of intangible cultural heritage in the modern era [1] - A new initiative called the "Intangible Cultural Heritage Consumption Check-in Plan" was launched to integrate intangible cultural heritage with tourism and consumption, allowing visitors to collect stamps and receive discounts [1] Group 2 - Dongcheng District has established a systematic protection and innovative dissemination matrix for intangible cultural heritage, with a support plan benefiting many protection units [1] - Awards were presented to 44 outstanding projects and inheritors as part of the support and reward program [1] - The district's cultural and tourism bureau emphasizes the importance of innovation and preservation in intangible cultural heritage, planning to continue the "Revitalization Plan" through various integrations such as "Intangible Heritage + Tourism" and "Intangible Heritage + Technology" [1]
“端午+六一”四川消费市场人气商气两旺
Sou Hu Cai Jing· 2025-06-03 03:01
Group 1 - The core viewpoint highlights the active consumption market in Sichuan during the "Duanwu + Children's Day" holiday, with significant sales growth reported [1][2] - Key commercial activities included various promotional events across cities, focusing on diverse consumption scenarios such as cultural tourism, automotive, and local cuisine [1][2] - The overall sales revenue from major retail enterprises reached 15.6 billion yuan, marking a 7.8% year-on-year increase, while offline consumption amounted to 361.73 billion yuan, up 6.96% [1][2] Group 2 - New consumption trends are emerging, with retail enterprises reporting a sales increase of 8.2%, totaling 11.4 billion yuan during the holiday [2] - The "old for new" consumption initiative has driven significant spending, with a total of 631.8 billion yuan in consumption stimulated by this program [2] - The restaurant sector saw a 7% increase in revenue, totaling 4.2 billion yuan, driven by a rise in dining out and interest in traditional cuisine [2][4] Group 3 - Tourism activities were popular, with 534.72 million visitors recorded at A-level tourist attractions, reflecting a 14.22% increase in visitor numbers [4] - The cultural and tourism sectors are integrating more deeply, with various events and promotions enhancing the holiday experience [4] - The "Duanwu Dragon Boat Festival" attracted over 70,000 spectators, showcasing the growing interest in local cultural events [4]
“515江苏盐城消费季”盛大启幕,激发城市消费新活力
Yang Zi Wan Bao Wang· 2025-05-16 05:02
Group 1 - The event "2025 Su Xin Consumption · Foreign Trade Quality Products" and the fifth "515 Yancheng Consumption Season" officially launched on May 15, focusing on expanding consumption and benefiting the public [1] - The summer promotion activity "Enjoy Life · Hi Shopping Yannan" will take place from May to August, emphasizing the integration of various sectors including foreign trade quality products, mass consumption, and service consumption [1][2] - The event aims to showcase Yancheng's unique consumption charm and provide diverse consumer experiences for citizens and tourists [1][2] Group 2 - The initiative integrates cultural tourism and commercial resources, creating a "cultural-commerce-tourism-sports" ecosystem to stimulate consumption vitality [2] - The launch ceremony featured four main themes: service consumption, youth consumption, trade-in programs, and foreign trade quality products, highlighting the diversity of Yancheng's consumption market [3] - Various promotional activities and partnerships were announced, including automotive and electric bicycle subsidies, and the signing of ten new store projects [3] Group 3 - Future plans include a series of engaging activities to continuously stimulate consumer enthusiasm and promote consumption upgrades, contributing to Yancheng's economic development [4]