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经济视点|卫滨区双节期间“文商旅”融合促消费 激发市场新动能
Sou Hu Cai Jing· 2025-10-11 17:57
下一步,卫滨区将以"嗨在卫滨"品牌促消费活动为载体,围绕第四季度,在大型商业综合体举办各类展销、促消费活动,进一步释放消费潜力,助力区域 经济高质量发展。 活动期间,卫滨区整合文创、非遗、美食等资源,在步行街打造文创潮品展、非遗美食市集及"石榴花开"主题场景,结合漫展、车展、摇滚音乐节等互动 项目,吸引年轻消费群体。平原商场与百货大楼通过"线上增长线下"联动促销,推出满减优惠、直播带货等活动,并同步开展家电、汽车以旧换新补贴, 带动绿色智能商品销售增长。 创新多元化消费场景,培育服务消费新的增长点,正成为促进消费、扩大内需、增强消费对经济增长拉动作用的重要引擎。"双节"期间,卫滨区通过打造 多元消费场景,充分满足游客和市民日益增长的多样化消费需求。 今年国庆、中秋双节期间,卫滨区以"扩内需、促消费"为主线,依托胖东来生活广场、平原商场、百货大楼、东方文化商业步行街、等核心商圈,创新推 出"文商旅"融合消费场景,实现销售额与客流量双增长。数据显示,10月1日至8日,三大商场总销售额达9457万元,同比增长43%;总客流量61.3万人 次,同比增长20%,市场活力显著提升。 ...
“世界三星堆 安居选德阳”2025年德阳城市价值暨精品楼盘推介会(甘肃兰州站)成功举行
Sou Hu Cai Jing· 2025-09-20 11:56
Core Points - The event "World Sanxingdui, Choose Deyang for Living" aims to showcase Deyang's urban charm and development potential to residents of Lanzhou and the Northwest region [1][10] - Deyang and Lanzhou share a historical connection rooted in ancient Chinese civilization, with both cities being significant industrial bases during the Third Front construction period [3][5] - Deyang is positioned as a livable, business-friendly, and tourist-friendly city, with a modern industrial system and a strong job market [7][8] Urban Development - Deyang has a permanent population of 3.456 million and is the closest prefecture-level city to Chengdu, with a travel time of just 23 minutes by high-speed train [7] - The city offers over 500 public services that can be accessed online, enhancing the convenience for residents [7] - Deyang's industrial output exceeds 480 billion, with over 1,600 industrial enterprises, making it a key player in China's major equipment manufacturing sector [7] Cultural and Tourism Aspects - Deyang is the birthplace of ancient Shu civilization, featuring significant cultural sites and natural landscapes, contributing to its appeal as a tourist destination [8] - The city is developing a new cultural tourism framework centered around the Sanxingdui site and aims to establish itself as an international tourism city [8] Real Estate Market - Deyang is actively promoting its real estate market to meet diverse housing needs, showcasing 16 premium real estate projects during the promotional event [10] - The city is focused on creating a stable and healthy real estate environment for investors and homebuyers [10] Community Engagement - The promotional event included local specialties and cultural products, providing an immersive experience for attendees [12] - Activities such as "Full Moon Mid-Autumn Festival Welcoming National Day" were organized to engage with local communities [14]
2025北京长城文化节怀柔系列活动国庆亮相黄花城水长城
Xin Jing Bao· 2025-09-19 05:31
Core Viewpoint - The 2025 Beijing Great Wall Cultural Festival will take place at the Huanghuacheng Water Great Wall from September 29 to October 8, featuring a blend of cultural and tourism activities aimed at enhancing the experience for visitors and promoting cultural tourism integration in Beijing [1] Group 1: Event Overview - The festival includes two main components: a cultural gala and a Great Wall lifestyle market, designed to provide a unique cultural tourism experience [1] - The event is organized under the guidance of the Beijing Municipal Committee of the Communist Party and involves multiple local government and cultural organizations [1] Group 2: Cultural Gala Highlights - The gala titled "Cloud Water Between, Great Wall Appointment" will be broadcast live on various online platforms, featuring a water stage set against the backdrop of the Ming Dynasty Great Wall [2] - Innovative elements include a drone show, dialogues between scientists and youth, and performances by artists, showcasing a fusion of technology and art [3] Group 3: Lifestyle Market Features - The lifestyle market will offer immersive experiences under three themes: "See, Meet, Taste," featuring historical exhibits and local cultural products [4] - Interactive activities such as Great Wall rubbings and live performances will cater to families, enhancing the overall visitor experience [5] - A food section will feature traditional delicacies from renowned brands and local specialties, promoting regional culinary culture [5]
2025榆林美好生活文商旅消费周9月4日盛大启幕
Sou Hu Cai Jing· 2025-09-05 16:34
Core Viewpoint - The 2025 Northern Shaanxi Folk Song Yulin Choir Conference and the Beautiful Life Cultural, Business, and Tourism Consumption Week is a significant event aimed at showcasing Yulin's unique charm through an innovative "performance + consumption + exhibition" model [1][3]. Group 1: Event Overview - The event is organized by the Yulin Municipal Party Committee Propaganda Department and involves multiple local agencies, highlighting a collaborative effort to promote Yulin [1]. - The event features seven major themed consumption activities, including cultural product exhibitions, non-heritage food zones, agricultural product showcases, tourism recommendations, fashion and textile displays, automobile sales, and beverage sales [3]. Group 2: Cultural and Economic Impact - A photography exhibition is included, showcasing the cultural and natural landscapes of Yulin's twelve counties, enhancing the visibility of the "Refreshing Yulin" tourism brand [5]. - The event aims to attract more visitors to Yulin, promoting local cuisine and products, thereby stimulating the local economy and cultural tourism [5][7]. - The event is expected to foster deep integration of culture, commerce, and tourism, injecting new vitality into Yulin's cultural tourism economy [7].
全国乡村大市场启动 黔货出山加速度
Jiang Nan Shi Bao· 2025-07-04 03:26
Core Viewpoint - The "National Rural Market" and Future Xin Life platform was officially launched in Zunyi City, aiming to create a sales platform for rural specialty products and promote rural revitalization, facilitating the "Qian Goods Out of the Mountains" initiative [1] Group 1: Event Overview - The event runs from July 1 to July 7, focusing on the core goal of "supporting the real economy and revitalizing rural areas," with a sales matrix covering five major areas plus a rural revitalization zone [1] - The event features a diverse sales platform including food and beverage, agricultural specialty products, general merchandise, cultural tourism integration, and convenient services, providing a rich consumer experience [1] Group 2: Specific Offerings - In the food and beverage sector, 10 local time-honored and specialty restaurant brands showcased local dishes and intangible cultural heritage foods, leading to an upgrade in dining consumption [2] - The agricultural specialty products section included 10 rural cooperatives and leading enterprises, focusing on green organic products and geographical indication products, establishing a high-efficiency production and sales connection platform [2] - The general merchandise section collaborated with 15 chain supermarkets to launch a "benefit consumption season" with limited-time discounts and promotions to meet daily consumer needs [2] - The cultural tourism integration section featured 5 rural scenic spots and tourism enterprises, offering unique tourism products and promoting tourism consumption growth [2] - The convenient services section included 10 service enterprises covering areas like housekeeping, elderly care, and health, enhancing community service quality through experiential activities [2] Group 3: Leadership and Vision - Zhang Mingfu, a national labor model and chairman of Mengrun Group, emphasized the importance of balancing urban and rural resources to achieve mutual prosperity and happiness for both rural and urban residents [3] - Mengrun Group has been actively exploring transformation paths for 28 years, launching the Future Xin Life platform to provide free access for individual businesses and physical stores, promoting consumer engagement [3] Group 4: Economic Impact - The event is expected to attract 500 digital stores and generate a consumption boost of 20 million yuan, effectively opening up markets for rural specialty products and fostering interaction between urban and rural residents [4]
“参”入烟台 拥“鲍”大海!“购在中国·2025山东活力之夏消费季”在烟台启动
Sou Hu Cai Jing· 2025-07-01 23:32
Core Viewpoint - The "Shopping in China · 2025 Shandong Vibrant Summer Consumption Season" was launched in Yantai, aiming to activate new consumption momentum and release economic growth vitality through diverse consumption activities and innovative scenarios [1]. Group 1: Event Overview - The event is co-hosted by the Shandong Provincial Department of Commerce and the Yantai Municipal Government, marking the third consecutive year it has been held in Yantai [1]. - The theme of this year's consumption season is "'Participate' in Yantai, Embrace 'Abalone' from the Sea," focusing on innovative scenarios and technology empowerment [1]. Group 2: Activities and Features - The launch featured a drone light show with 2025 drones, showcasing Shandong's unique consumption symbols [3]. - The "Five-Color Mountain-Sea Consumption Exhibition" at the landmark "Time Tower" in Yantai Huangbohai New District highlighted various themed consumption scenarios, including traditional food and technology integration [3]. - Interactive activities such as dynamic electronic music parties and family-friendly experiences were part of the immersive consumption experience [3]. Group 3: Tourism and Cultural Highlights - The Yantai 2025 Wine Tourism Conference emphasized Yantai's status as Asia's only International City of Grapes and Wine, promoting its global wine tourism destination appeal [4]. - Innovative technology consumption IPs, such as the World Robot Competition Shandong Station, were introduced to lead new consumption trends [4]. Group 4: Economic Initiatives - The event announced the "Shopping in China · Mountain Water Saint Welcomes Guests" initiative, with Yantai as the starting point, promoting large-scale consumption upgrades [5]. - Major cultural and sports events, including performances by renowned artists, were planned to enhance the urban experience [5]. - A collaboration with 38 financial institutions was established to provide special funds for key sectors, focusing on financial synergy to stimulate urban new momentum [5].
北京:打造“非遗+文旅”新场景
Ren Min Ri Bao· 2025-06-12 23:02
Group 1 - The core event is the "2025 Cultural and Natural Heritage Day" in Dongcheng District, Beijing, focusing on the theme of "Revitalizing Intangible Cultural Heritage" [1] - The event includes various activities such as opening ceremonies, themed exhibitions, and cross-border experiences to showcase the vitality of intangible cultural heritage in the modern era [1] - A new initiative called the "Intangible Cultural Heritage Consumption Check-in Plan" was launched to integrate intangible cultural heritage with tourism and consumption, allowing visitors to collect stamps and receive discounts [1] Group 2 - Dongcheng District has established a systematic protection and innovative dissemination matrix for intangible cultural heritage, with a support plan benefiting many protection units [1] - Awards were presented to 44 outstanding projects and inheritors as part of the support and reward program [1] - The district's cultural and tourism bureau emphasizes the importance of innovation and preservation in intangible cultural heritage, planning to continue the "Revitalization Plan" through various integrations such as "Intangible Heritage + Tourism" and "Intangible Heritage + Technology" [1]
“端午+六一”四川消费市场人气商气两旺
Sou Hu Cai Jing· 2025-06-03 03:01
Group 1 - The core viewpoint highlights the active consumption market in Sichuan during the "Duanwu + Children's Day" holiday, with significant sales growth reported [1][2] - Key commercial activities included various promotional events across cities, focusing on diverse consumption scenarios such as cultural tourism, automotive, and local cuisine [1][2] - The overall sales revenue from major retail enterprises reached 15.6 billion yuan, marking a 7.8% year-on-year increase, while offline consumption amounted to 361.73 billion yuan, up 6.96% [1][2] Group 2 - New consumption trends are emerging, with retail enterprises reporting a sales increase of 8.2%, totaling 11.4 billion yuan during the holiday [2] - The "old for new" consumption initiative has driven significant spending, with a total of 631.8 billion yuan in consumption stimulated by this program [2] - The restaurant sector saw a 7% increase in revenue, totaling 4.2 billion yuan, driven by a rise in dining out and interest in traditional cuisine [2][4] Group 3 - Tourism activities were popular, with 534.72 million visitors recorded at A-level tourist attractions, reflecting a 14.22% increase in visitor numbers [4] - The cultural and tourism sectors are integrating more deeply, with various events and promotions enhancing the holiday experience [4] - The "Duanwu Dragon Boat Festival" attracted over 70,000 spectators, showcasing the growing interest in local cultural events [4]
“515江苏盐城消费季”盛大启幕,激发城市消费新活力
Yang Zi Wan Bao Wang· 2025-05-16 05:02
Group 1 - The event "2025 Su Xin Consumption · Foreign Trade Quality Products" and the fifth "515 Yancheng Consumption Season" officially launched on May 15, focusing on expanding consumption and benefiting the public [1] - The summer promotion activity "Enjoy Life · Hi Shopping Yannan" will take place from May to August, emphasizing the integration of various sectors including foreign trade quality products, mass consumption, and service consumption [1][2] - The event aims to showcase Yancheng's unique consumption charm and provide diverse consumer experiences for citizens and tourists [1][2] Group 2 - The initiative integrates cultural tourism and commercial resources, creating a "cultural-commerce-tourism-sports" ecosystem to stimulate consumption vitality [2] - The launch ceremony featured four main themes: service consumption, youth consumption, trade-in programs, and foreign trade quality products, highlighting the diversity of Yancheng's consumption market [3] - Various promotional activities and partnerships were announced, including automotive and electric bicycle subsidies, and the signing of ten new store projects [3] Group 3 - Future plans include a series of engaging activities to continuously stimulate consumer enthusiasm and promote consumption upgrades, contributing to Yancheng's economic development [4]
本周六,上千款优质出口商品亮相武汉
Chang Jiang Ri Bao· 2025-04-24 00:58
Core Points - The Hubei Station of the "Foreign Trade Quality Products China Tour" and the "Shop Hubei" consumption season event will kick off on April 26 in Wuhan, focusing on stabilizing foreign trade and expanding consumption [1] - The event will adopt a "1+N" model, featuring one launch ceremony and five themed markets, along with online and offline product sales matching, quality product displays, and new product launches [1] - Over 200 foreign trade enterprises will showcase their products and engage with key commercial enterprises and e-commerce platforms during the event [1][2] Group 1 - The launch ceremony will include participation from major trade companies like Wushang Group and JD Group, which will announce initiatives to support foreign trade enterprises transitioning to domestic sales [1] - Foreign trade enterprises such as Changjiang International Trade and Hubei International Trade will share their experiences in promoting the integration of domestic and foreign trade [1] - The event will feature the Hubei consumer IP images "Jingjing" and "Chuchu," which will present consumer-friendly policies and activities for the May Day holiday [1] Group 2 - The event will host over 100 foreign trade enterprises, procurement businesses, food and beverage companies, and time-honored brands [2] - Five themed markets will be set up: Foreign Trade Quality Products, Renewed Smart Enjoyment, Green Future, Jingchu Delicacies, and Inherited Chu Rhythm [2] - The Foreign Trade Quality Products area will showcase over 1,000 high-quality export goods from more than 200 foreign trade enterprises [2]