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经济视点|卫滨区双节期间“文商旅”融合促消费 激发市场新动能
Sou Hu Cai Jing· 2025-10-11 17:57
下一步,卫滨区将以"嗨在卫滨"品牌促消费活动为载体,围绕第四季度,在大型商业综合体举办各类展销、促消费活动,进一步释放消费潜力,助力区域 经济高质量发展。 活动期间,卫滨区整合文创、非遗、美食等资源,在步行街打造文创潮品展、非遗美食市集及"石榴花开"主题场景,结合漫展、车展、摇滚音乐节等互动 项目,吸引年轻消费群体。平原商场与百货大楼通过"线上增长线下"联动促销,推出满减优惠、直播带货等活动,并同步开展家电、汽车以旧换新补贴, 带动绿色智能商品销售增长。 创新多元化消费场景,培育服务消费新的增长点,正成为促进消费、扩大内需、增强消费对经济增长拉动作用的重要引擎。"双节"期间,卫滨区通过打造 多元消费场景,充分满足游客和市民日益增长的多样化消费需求。 今年国庆、中秋双节期间,卫滨区以"扩内需、促消费"为主线,依托胖东来生活广场、平原商场、百货大楼、东方文化商业步行街、等核心商圈,创新推 出"文商旅"融合消费场景,实现销售额与客流量双增长。数据显示,10月1日至8日,三大商场总销售额达9457万元,同比增长43%;总客流量61.3万人 次,同比增长20%,市场活力显著提升。 ...
“世界三星堆 安居选德阳”2025年德阳城市价值暨精品楼盘推介会(甘肃兰州站)成功举行
Sou Hu Cai Jing· 2025-09-20 11:56
(来源:德阳日报) 9月19日至9月20日,由德阳市人民政府主办的"世界三星堆 安居选德阳"2025年德阳城市价值暨精品楼盘推介会在甘肃 省兰州市举行。本次活动旨在向兰州市民及西北地区群众全面展示德阳的城市魅力、发展潜力以及优质的人居环境, 吸引更多当地群众选择德阳安居乐业。 德阳与兰州,同承文明厚韵,有着不解之缘。这份缘,镌刻在长江黄河奔腾不息的浪花中。德阳是长江上游古蜀文明 的发源地,兰州则是黄河文化与丝路文明的交汇之地,三星堆出土的青铜神树与兰州马家窑的彩陶,共同印证了中华 文明的多元一体。这份缘,绵延在蜀道丝路驼铃声声的悠扬中。源自蜀地的丝绸、盐茶沿着古道北上,与兰州的皮 毛、药材在河西走廊相遇,绘就"川甘古道"的盛景。这份缘,熔铸在三线建设时期的激情岁月中。兰州和德阳,都是 老三线建设的重要工业基地,兰州的兰炼、兰化奠定了石化基石,德阳的二重、东电、东汽筑牢了装备根基,共同支 撑起了祖国的工业脊梁。 来源:市场资讯 重装之都,宜业之城。德阳是中国重大技术装备制造业基地,全国70%的气电机组、60%的核电机组、50%的大型电 站铸锻件、40%的水电机组都由德阳制造,发电设备产量全球第一,连续3次举办世 ...
2025北京长城文化节怀柔系列活动国庆亮相黄花城水长城
Xin Jing Bao· 2025-09-19 05:31
Core Viewpoint - The 2025 Beijing Great Wall Cultural Festival will take place at the Huanghuacheng Water Great Wall from September 29 to October 8, featuring a blend of cultural and tourism activities aimed at enhancing the experience for visitors and promoting cultural tourism integration in Beijing [1] Group 1: Event Overview - The festival includes two main components: a cultural gala and a Great Wall lifestyle market, designed to provide a unique cultural tourism experience [1] - The event is organized under the guidance of the Beijing Municipal Committee of the Communist Party and involves multiple local government and cultural organizations [1] Group 2: Cultural Gala Highlights - The gala titled "Cloud Water Between, Great Wall Appointment" will be broadcast live on various online platforms, featuring a water stage set against the backdrop of the Ming Dynasty Great Wall [2] - Innovative elements include a drone show, dialogues between scientists and youth, and performances by artists, showcasing a fusion of technology and art [3] Group 3: Lifestyle Market Features - The lifestyle market will offer immersive experiences under three themes: "See, Meet, Taste," featuring historical exhibits and local cultural products [4] - Interactive activities such as Great Wall rubbings and live performances will cater to families, enhancing the overall visitor experience [5] - A food section will feature traditional delicacies from renowned brands and local specialties, promoting regional culinary culture [5]
2025榆林美好生活文商旅消费周9月4日盛大启幕
Sou Hu Cai Jing· 2025-09-05 16:34
Core Viewpoint - The 2025 Northern Shaanxi Folk Song Yulin Choir Conference and the Beautiful Life Cultural, Business, and Tourism Consumption Week is a significant event aimed at showcasing Yulin's unique charm through an innovative "performance + consumption + exhibition" model [1][3]. Group 1: Event Overview - The event is organized by the Yulin Municipal Party Committee Propaganda Department and involves multiple local agencies, highlighting a collaborative effort to promote Yulin [1]. - The event features seven major themed consumption activities, including cultural product exhibitions, non-heritage food zones, agricultural product showcases, tourism recommendations, fashion and textile displays, automobile sales, and beverage sales [3]. Group 2: Cultural and Economic Impact - A photography exhibition is included, showcasing the cultural and natural landscapes of Yulin's twelve counties, enhancing the visibility of the "Refreshing Yulin" tourism brand [5]. - The event aims to attract more visitors to Yulin, promoting local cuisine and products, thereby stimulating the local economy and cultural tourism [5][7]. - The event is expected to foster deep integration of culture, commerce, and tourism, injecting new vitality into Yulin's cultural tourism economy [7].
全国乡村大市场启动 黔货出山加速度
Jiang Nan Shi Bao· 2025-07-04 03:26
Core Viewpoint - The "National Rural Market" and Future Xin Life platform was officially launched in Zunyi City, aiming to create a sales platform for rural specialty products and promote rural revitalization, facilitating the "Qian Goods Out of the Mountains" initiative [1] Group 1: Event Overview - The event runs from July 1 to July 7, focusing on the core goal of "supporting the real economy and revitalizing rural areas," with a sales matrix covering five major areas plus a rural revitalization zone [1] - The event features a diverse sales platform including food and beverage, agricultural specialty products, general merchandise, cultural tourism integration, and convenient services, providing a rich consumer experience [1] Group 2: Specific Offerings - In the food and beverage sector, 10 local time-honored and specialty restaurant brands showcased local dishes and intangible cultural heritage foods, leading to an upgrade in dining consumption [2] - The agricultural specialty products section included 10 rural cooperatives and leading enterprises, focusing on green organic products and geographical indication products, establishing a high-efficiency production and sales connection platform [2] - The general merchandise section collaborated with 15 chain supermarkets to launch a "benefit consumption season" with limited-time discounts and promotions to meet daily consumer needs [2] - The cultural tourism integration section featured 5 rural scenic spots and tourism enterprises, offering unique tourism products and promoting tourism consumption growth [2] - The convenient services section included 10 service enterprises covering areas like housekeeping, elderly care, and health, enhancing community service quality through experiential activities [2] Group 3: Leadership and Vision - Zhang Mingfu, a national labor model and chairman of Mengrun Group, emphasized the importance of balancing urban and rural resources to achieve mutual prosperity and happiness for both rural and urban residents [3] - Mengrun Group has been actively exploring transformation paths for 28 years, launching the Future Xin Life platform to provide free access for individual businesses and physical stores, promoting consumer engagement [3] Group 4: Economic Impact - The event is expected to attract 500 digital stores and generate a consumption boost of 20 million yuan, effectively opening up markets for rural specialty products and fostering interaction between urban and rural residents [4]
“参”入烟台 拥“鲍”大海!“购在中国·2025山东活力之夏消费季”在烟台启动
Sou Hu Cai Jing· 2025-07-01 23:32
Core Viewpoint - The "Shopping in China · 2025 Shandong Vibrant Summer Consumption Season" was launched in Yantai, aiming to activate new consumption momentum and release economic growth vitality through diverse consumption activities and innovative scenarios [1]. Group 1: Event Overview - The event is co-hosted by the Shandong Provincial Department of Commerce and the Yantai Municipal Government, marking the third consecutive year it has been held in Yantai [1]. - The theme of this year's consumption season is "'Participate' in Yantai, Embrace 'Abalone' from the Sea," focusing on innovative scenarios and technology empowerment [1]. Group 2: Activities and Features - The launch featured a drone light show with 2025 drones, showcasing Shandong's unique consumption symbols [3]. - The "Five-Color Mountain-Sea Consumption Exhibition" at the landmark "Time Tower" in Yantai Huangbohai New District highlighted various themed consumption scenarios, including traditional food and technology integration [3]. - Interactive activities such as dynamic electronic music parties and family-friendly experiences were part of the immersive consumption experience [3]. Group 3: Tourism and Cultural Highlights - The Yantai 2025 Wine Tourism Conference emphasized Yantai's status as Asia's only International City of Grapes and Wine, promoting its global wine tourism destination appeal [4]. - Innovative technology consumption IPs, such as the World Robot Competition Shandong Station, were introduced to lead new consumption trends [4]. Group 4: Economic Initiatives - The event announced the "Shopping in China · Mountain Water Saint Welcomes Guests" initiative, with Yantai as the starting point, promoting large-scale consumption upgrades [5]. - Major cultural and sports events, including performances by renowned artists, were planned to enhance the urban experience [5]. - A collaboration with 38 financial institutions was established to provide special funds for key sectors, focusing on financial synergy to stimulate urban new momentum [5].
北京:打造“非遗+文旅”新场景
Ren Min Ri Bao· 2025-06-12 23:02
Group 1 - The core event is the "2025 Cultural and Natural Heritage Day" in Dongcheng District, Beijing, focusing on the theme of "Revitalizing Intangible Cultural Heritage" [1] - The event includes various activities such as opening ceremonies, themed exhibitions, and cross-border experiences to showcase the vitality of intangible cultural heritage in the modern era [1] - A new initiative called the "Intangible Cultural Heritage Consumption Check-in Plan" was launched to integrate intangible cultural heritage with tourism and consumption, allowing visitors to collect stamps and receive discounts [1] Group 2 - Dongcheng District has established a systematic protection and innovative dissemination matrix for intangible cultural heritage, with a support plan benefiting many protection units [1] - Awards were presented to 44 outstanding projects and inheritors as part of the support and reward program [1] - The district's cultural and tourism bureau emphasizes the importance of innovation and preservation in intangible cultural heritage, planning to continue the "Revitalization Plan" through various integrations such as "Intangible Heritage + Tourism" and "Intangible Heritage + Technology" [1]
“端午+六一”四川消费市场人气商气两旺
Sou Hu Cai Jing· 2025-06-03 03:01
Group 1 - The core viewpoint highlights the active consumption market in Sichuan during the "Duanwu + Children's Day" holiday, with significant sales growth reported [1][2] - Key commercial activities included various promotional events across cities, focusing on diverse consumption scenarios such as cultural tourism, automotive, and local cuisine [1][2] - The overall sales revenue from major retail enterprises reached 15.6 billion yuan, marking a 7.8% year-on-year increase, while offline consumption amounted to 361.73 billion yuan, up 6.96% [1][2] Group 2 - New consumption trends are emerging, with retail enterprises reporting a sales increase of 8.2%, totaling 11.4 billion yuan during the holiday [2] - The "old for new" consumption initiative has driven significant spending, with a total of 631.8 billion yuan in consumption stimulated by this program [2] - The restaurant sector saw a 7% increase in revenue, totaling 4.2 billion yuan, driven by a rise in dining out and interest in traditional cuisine [2][4] Group 3 - Tourism activities were popular, with 534.72 million visitors recorded at A-level tourist attractions, reflecting a 14.22% increase in visitor numbers [4] - The cultural and tourism sectors are integrating more deeply, with various events and promotions enhancing the holiday experience [4] - The "Duanwu Dragon Boat Festival" attracted over 70,000 spectators, showcasing the growing interest in local cultural events [4]
“515江苏盐城消费季”盛大启幕,激发城市消费新活力
Yang Zi Wan Bao Wang· 2025-05-16 05:02
Group 1 - The event "2025 Su Xin Consumption · Foreign Trade Quality Products" and the fifth "515 Yancheng Consumption Season" officially launched on May 15, focusing on expanding consumption and benefiting the public [1] - The summer promotion activity "Enjoy Life · Hi Shopping Yannan" will take place from May to August, emphasizing the integration of various sectors including foreign trade quality products, mass consumption, and service consumption [1][2] - The event aims to showcase Yancheng's unique consumption charm and provide diverse consumer experiences for citizens and tourists [1][2] Group 2 - The initiative integrates cultural tourism and commercial resources, creating a "cultural-commerce-tourism-sports" ecosystem to stimulate consumption vitality [2] - The launch ceremony featured four main themes: service consumption, youth consumption, trade-in programs, and foreign trade quality products, highlighting the diversity of Yancheng's consumption market [3] - Various promotional activities and partnerships were announced, including automotive and electric bicycle subsidies, and the signing of ten new store projects [3] Group 3 - Future plans include a series of engaging activities to continuously stimulate consumer enthusiasm and promote consumption upgrades, contributing to Yancheng's economic development [4]
本周六,上千款优质出口商品亮相武汉
Chang Jiang Ri Bao· 2025-04-24 00:58
4月23日,省政府新闻办召开外贸优品中华行湖北站暨"乐购湖北"消费季活动新闻发布 会。省商务厅相关负责人介绍,4月26日(本周六),外贸优品中华行湖北站暨"乐购湖 北"消费季活动启动仪式将在武汉市汉口北国际贸易城举办。 据介绍,此次活动聚焦稳外贸、扩消费,采用"1+N"模式,即举办1场启动仪式,现场 搭建五大市集,同步开展线上线下产销对接、优品展示、新品首发等系列配套活动。 记者从市商务局了解到,本次外贸优品中华行湖北站活动期间,武汉市将组织百余家外 贸企业、采购商、食品及餐饮企业、老字号企业参加。 此外,现场将设置外贸优品、焕新智享、绿动未来、荆楚臻味、传世楚韵等五大主题市 集。外贸优品专区,200余家外贸企业将携上千款优质出口商品精彩亮相;焕新智享专区聚 焦绿色智能家电升级,联合美的、海尔等品牌打造智慧家居体验空间;绿动未来专区设 立"武汉名优消费品展示中心"汽车展厅,集中展示猛士、小鹏、风神等新能源汽车品牌;荆 楚臻味专区汇聚全省17个市州50家餐饮企业,非遗美食、老字号佳肴、地方特色小吃齐亮 相;传世楚韵专区,30家湖北老字号企业将携非遗技艺、传统工艺产品参展。 编辑:胡之澜 启动仪式当天,武商集团、 ...