Group 1 - The family daily necessities market is showing distinct consumption trends, with household cleaning products and home decor items both playing significant roles in enhancing family life quality [1] - Household cleaning products, particularly tissue paper, dominate the market with nearly 30% of transaction volume, indicating their status as essential high-frequency consumables [1] - Women represent 60% of the consumer base for household cleaning products, showing a preference for efficient and refined cleaning tools, while men focus more on functional products [1] Group 2 - Home decor items are increasingly important for creating a warm family atmosphere, with desktop ornaments and glass films being popular choices [1] - The transaction volume for decorative plates and wall clocks has increased over tenfold year-on-year, indicating a growing trend in home decoration [1] - The demand for household cleaning supplies and home decor reflects a quality-oriented consumption trend among consumers, particularly among the "post-80s" and "post-90s" demographics [2]