这意味着，这个在中国卖了 21 年车的百年品牌，即将彻底告别。往后，它只会留下售后服务的团 队，为老车主们 服务 。 -------------------------- 作者：子成 来源： 销售与管理Plus 斯柯达，最终还是没挺过 2026 年的夏天 。 就在刚刚，一个消息让不少车主心里咯噔一下： 斯柯达正式宣布，今年年中停止在中国销售新车。 一时间，网上很多人感叹。 谁能想到，当年满大街跑、被无数家庭视为 " 性价比神车 " 的斯柯达，会以这样落寞的方式，和 中国的马路说再见。 01 曾经的 " 神车 " ，怎么就卖不动了？ 时间往回拨十几年，斯柯达可不是这副光景。 2005 年，它跟着 " 老大哥 " 上汽大众来到中国。那时候的中国车市，合资品牌是王道，德系车更 是 " 靠谱 " 的代名词。 但大众的车好归好，价格也 " 好看 " ，普通家庭买辆朗逸、速腾，得掂量好久。 斯柯达的聪明之处就在这儿。它和大众用一样的平台、一样的发动机，很多零件都通用，开起来感 觉差不多，但 价格硬是能便宜两三万 。 就这一招，直接打中了无数 " 精打细算 " 又想买德系车的消费者。当时流传最广的一句话就是： " 懂大众的 ...

Group 1 - The implementation of the vehicle trade-in policy has led to a significant increase in the number of vehicles being scrapped, with 322.5 million applications for subsidies by May 11, 2025, and 103.5 million vehicles scrapped, accounting for nearly one-third of the total [2][3] - The number of scrapped vehicles reached 7.872 million in 2024, a year-on-year increase of 70.7%, with over 2.92 million vehicles scrapped and more than 3.7 million vehicles replaced, generating over 920 billion yuan in sales [3] - The current trend shows that many vehicles with low mileage and good condition are being scrapped due to the higher subsidies offered, raising concerns about the waste of still-valuable vehicles [4][5] Group 2 - Industry experts have differing opinions on the scrapping of relatively new vehicles, with some arguing that older vehicles are often outdated in design and energy efficiency, while others believe that vehicles around ten years old still have significant value and should not be scrapped prematurely [5][6] - The recycling industry for scrapped vehicles is still in its early stages, with many reusable parts being treated as waste, indicating a need for improved standards and practices in the dismantling process [6][7] - There is potential for exporting scrapped vehicles to markets with high demand, such as Southeast Asia and Africa, where older vehicles may still hold value, suggesting a need for policy optimization regarding the export of used vehicles [8]