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消费场景焕新,市场活力迸发
Qi Lu Wan Bao· 2025-10-10 07:20
Group 1 - The core viewpoint of the article highlights the significant increase in consumer spending during the National Day and Mid-Autumn Festival, driven by various promotional activities and discounts offered by retailers [8] - Jining Jin Yu Home Furnishing Mall launched a promotional event from September 19 to October 8, featuring a "9.9 yuan direct access package" that includes multiple exclusive benefits for consumers [1][2] - The promotional activities have led to a notable increase in foot traffic and sales in home furnishing and appliance stores, with businesses reporting a substantial rise in customer engagement and transaction rates [2][3] Group 2 - During the holiday period, Jining's major retail sectors, including home appliances and furniture, saw a surge in sales, with a reported revenue of 1.86 billion yuan from 56 commercial enterprises, marking an 8.7% increase compared to the previous year [4] - The local government has actively supported these promotional efforts by organizing 42 consumer promotion events across various sectors, including automotive and home appliances, to stimulate market activity [3][6] - Innovative consumption scenarios, such as themed events and cultural performances, have been introduced to enhance consumer engagement, resulting in a 15% increase in foot traffic and a 10% increase in sales for large commercial complexes during the holiday [7]
家居家电市场升温,国庆长假消费看涨
Qi Lu Wan Bao Wang· 2025-10-03 10:00
Core Viewpoint - The consumption market in Jining is experiencing a significant boost during the National Day and Mid-Autumn Festival, with home furnishings and appliances emerging as new growth points, reflecting the upgrading demand for living quality and the resilience of the consumption market [1][9]. Group 1: Home Furnishing Market - The Jining Jinyu Home Furnishing Mall has seen a noticeable increase in foot traffic, with consumers eager to finalize their home decoration plans during the holiday [2]. - The "Golden Autumn Home Expo" event, running from September 19 to October 8, features various promotional activities, including a "9.9 yuan direct access package" that offers exclusive benefits and chances to win prizes [4]. - Participating brands are providing significant discounts, with some offering over 50% off on selected packages, enhancing customer traffic and sales conversion rates [6]. Group 2: Home Appliance Market - The Jiu Long Home Appliance Store is experiencing a surge in customer inquiries and purchases, with consumers taking advantage of holiday promotions to buy electronics [8]. - The store's promotional activities include a "National Day and Mid-Autumn Festival Celebration" with additional discounts and the distribution of appliance coupons, leading to increased customer engagement and sales [8]. - The overall consumer enthusiasm for home appliances is fueled by targeted promotions and enhanced service offerings from retailers [9].