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八年“变”与“不变”,聆听一家外企与进博会的共同成长
Xin Hua Cai Jing· 2025-11-04 09:01
Core Insights - The eighth China International Import Expo (CIIE) marks a significant milestone for Volkswagen Group, showcasing its long-term commitment to the Chinese market and its evolution alongside China's opening-up policies [1][7] Group 1: Evolution of Products and Strategies - Volkswagen Group has transitioned from showcasing imported fuel vehicles to presenting advanced electric vehicles and innovative technologies, reflecting the automotive industry's transformation [2] - At this year's expo, Volkswagen will display eight models, including the ID. EVO, ID. AURA, ID. ERA concept cars, and the new Audi E5 Sportback, highlighting its focus on the Chinese market [2] - The establishment of CARIAD China and the launch of Volkswagen Technology (VCTC) as a major R&D center in China demonstrate the company's commitment to local innovation and adaptation [4] Group 2: Enhanced Engagement and Corporate Responsibility - The CIIE serves as a platform for Volkswagen to enhance its corporate image and showcase its commitment to social responsibility, as seen in the "Green Belt Action" project [3] - The expo has evolved into a bridge for interaction between foreign enterprises, the government, and the public, emphasizing the importance of international exchange in the current global environment [3] Group 3: Internal Growth and Professional Development - Employees at Volkswagen have experienced significant personal and professional growth through their participation in the CIIE, transitioning from initial curiosity to mature involvement [6] - The company's approach to the expo has shifted from independent brand showcases to a collaborative multi-brand strategy, reflecting increased importance placed on the event by headquarters [5] Group 4: Future Commitments and Goals - Volkswagen aims to introduce approximately 30 new energy models in China by 2027 and around 50 by 2030, including 30 fully electric vehicles, aligning with the market's electrification trends [4]
大众汽车刘云峰:以“中国速度”驶向智能电动未来
Core Insights - The eighth China International Import Expo (CIIE) will take place from November 5 to 10, showcasing Volkswagen Group's commitment to its "In China, For China" strategy through its electric and intelligent transformation achievements [1][3]. Group 1: Volkswagen's Participation and Offerings - Volkswagen Group will present eight models from its four brands, including the ID. ERA, ID. EVO, and ID. AURA, which feature the latest pure electric and range-extended technologies [3]. - Audi will debut the E5 Sportback, A6L e-tron, and 100 Coupe S, with the E5 Sportback achieving over 10,000 orders within half an hour of its launch, highlighting strong market interest [3]. - This year, Volkswagen Group has introduced over 50 models, including seven global debuts and five new intelligent connected vehicles, with plans to launch more than 20 pure electric and hybrid models in China by 2027 [5][12]. Group 2: Industry Trends and Developments - The CIIE reflects the transformation of the Chinese automotive industry, shifting from showcasing imported fuel vehicles to focusing on advanced new energy technologies and electric models since the second expo [5]. - The Chinese market is seen as a significant driver for innovation in the automotive sector, particularly in smart connectivity, electrification, and sustainable mobility [6]. - Volkswagen's software center, CARIAD China, will showcase advancements in local electronic and electrical architecture developed in collaboration with XPeng Motors, with new models based on this architecture set for mass production this year [6][7]. Group 3: Collaborative Efforts and Achievements - The partnership between Volkswagen and Chinese automakers has evolved from technology transfer to co-development and green manufacturing, exemplified by the Audi E5 Sportback's development process [9][10]. - The joint venture with FAW-Volkswagen recently celebrated the production of its 30 millionth vehicle, marking a significant milestone in the collaboration between Volkswagen and Chinese partners [9]. - Volkswagen Group's commitment to social responsibility is demonstrated through its "Green Belt Action" project, which has planted over 4.3 million trees and restored nearly 20 million square meters of degraded land over five years [7].
德系主场慕尼黑刮起中国风
Core Insights - The 2025 Munich Motor Show (IAA Mobility) focuses on mobility, sustainability, and technological innovation, featuring major German automakers and a significant presence from Chinese companies [2][3]. Group 1: Event Overview - The event runs from September 8 to 14, 2025, with a theme of "It's all about mobility" [2]. - Major German automakers like Volkswagen, BMW, and Mercedes-Benz showcase new electric vehicles, while foreign companies such as Opel, Hyundai, and Lucid also participate [3][4]. - Chinese exhibitors have increased significantly, with 116 companies registered, up from 70 in 2023, making them the second-largest group after German firms [2]. Group 2: Electric Vehicle Highlights - BMW unveils the new generation iX3, set for large-scale sales in Europe starting March 2026, featuring advanced technologies [3][4]. - Mercedes-Benz launches the all-new electric GLC, boasting a range of up to 713 kilometers under WLTP conditions [3]. - Volkswagen introduces the ID.Polo, an electric successor to the classic Polo, expected to debut in May 2026 [4]. Group 3: Chinese Automakers' Expansion - Chinese brands like BYD, Xpeng, and Leap Motor showcase multiple new models, indicating strong ambitions in the European market [7][8]. - BYD announces plans to open over 1,000 stores in Europe by the end of 2023 and aims to launch several hybrid models in the next six months [8]. - Xpeng reveals its first European R&D center and emphasizes its focus on AI and robotics in automotive technology [7]. Group 4: Industry Challenges and Responses - European automakers express concerns over EU emissions regulations, with Stellantis warning that current targets may lead to a 30% market shrinkage [4][5]. - Executives from Mercedes-Benz and BMW criticize the EU's plans to phase out combustion engines by 2035, advocating for a more comprehensive emissions accounting system [5]. Group 5: Technological Innovations - Chinese component manufacturers, including CATL and Horizon Robotics, showcase advancements in battery technology and autonomous driving systems [10][11]. - Companies like Momenta and Horizon present their latest autonomous driving solutions, with Momenta announcing partnerships with over 20 global automakers [11][12]. Group 6: Competitive Landscape - The competition between Chinese and European automakers intensifies, with Chinese brands capturing 9.9% of the European electric vehicle market as of July 2023 [13]. - Collaborative efforts between companies, such as Xpeng and Volkswagen, highlight a trend of "co-opetition" in the industry, fostering innovation and market growth [15][16].