Core Insights - The Ministry of Culture and Tourism officially launched the 2026 National Spring Festival Cultural and Tourism Consumption Month in Quanzhou, Fujian Province, aiming to enhance cultural and tourism consumption activities during the Spring Festival [1] Group 1: Event Overview - The consumption month will run from the end of January to early March, featuring various cultural and tourism products and activities centered around traditional customs, performances, exhibitions, winter sports, and family travel [1] - Approximately 30,000 cultural and tourism consumption activities will be organized, with over 360 million yuan in consumption vouchers and subsidies being distributed [1] Group 2: Policy and Measures - The Ministry of Culture and Tourism announced the second batch of national tourism performance excellence listings, while the All-China Federation of Trade Unions released measures to expand cultural and sports consumption for workers [1] - The Civil Aviation Administration of China introduced Spring Festival travel and tourism benefits, and financial institutions like China UnionPay and Industrial Bank announced cultural and tourism consumption financial support measures [1] - Multiple platform companies are launching comprehensive online and offline cultural and tourism consumption discounts covering the entire chain of "food, accommodation, transportation, travel, shopping, and entertainment" [1]

作为主场活动举办地，福建省将举办"清新福建闽式生活"文旅消费主题年活动，包括4300多场文旅消费 活动、560多项优惠措施，推出"十大年味场景"、100条新春旅游线路、100个"闽式生活"文旅消费新场 景等。泉州市围绕"泉州非遗年生活加点甜"主题，推出超千项文旅活动和优惠措施。 （文章来源：人民日报） 主场活动上，文化和旅游部会同相关部门、支持单位推出一系列春节主题特色活动、优质产品和惠民举 措。其中，文化和旅游部发布第二批全国旅游演艺精品名录，中华全国总工会发布扩大职工文体消费政 策措施，中国民航局发布春节民航文旅消费惠民措施，中国银联、中国银行、兴业银行等金融机构发布 迎新春文旅消费金融惠民措施，抖音、美团、京东旅行等平台和企业发布了春节线上线下融合文旅消费 活动。 本报福州1月29日电 （记者王珂）文化和旅游部29日在福建省泉州市启动2026年全国春节文化和旅游消 费月，组织各地围绕春节假期开展文旅消费惠民活动，更好满足人民群众"欢欢喜喜过大年"美好生活需 要。 消费月将从1月底持续至3月初，其间各地将围绕年俗、演出、展览、冰雪游、避寒游、亲子游等热点， 推出丰富多彩的应季文旅产品和活动，举办约3万场次 ...