Group 1 - The core concept of the article is that Jietu is positioning its new model, the Mountain Sea L7 PLUS, as a "travel small RV," aiming to capture market trends and enhance its brand appeal in the outdoor travel segment [2][3] - Jietu's strategic transformation around 2023 has led to the successful launch of several "boxy" models, including the Traveler and Mountain Sea T1 and T2, resulting in a total sales volume of 231,000 units for the "boxy" family in 2024 [2] - The Mountain Sea L7 PLUS is not a traditional RV, as it lacks essential features like independent kitchen and bathroom, but rather enhances the flexibility and camping functionality of an SUV, extending Jietu's "travel+" concept [2][3] Group 2 - Key selling points of the Mountain Sea L7 PLUS include a pure electric range of 220 kilometers and a comprehensive range of 1,700 kilometers, along with features like a cold and warm armrest box and a hidden icebox, making it more suitable for outdoor travel [3] - Jietu has established a "travel+" brand positioning since its inception, creating a differentiated market path through travel scenarios, which has contributed to its continuous sales growth [3] - To reinforce its "travel+" positioning, Jietu has built a travel ecosystem comprising 320 alliance partners and 1,252 global rest stations, enhancing brand loyalty [3]

Core Viewpoint - The Chengdu International Auto Show 2025 will feature Jietu Auto showcasing new products, technologies, and experiences, emphasizing the launch of the Shanhai L7 PLUS, which aims to redefine the value standards of family SUVs [1][6]. Group 1: Product Highlights - The Shanhai L7 PLUS will be officially launched on August 26, featuring seven electric adjustable seats, 32 seating combinations, and four intelligent bed modes, catering to high-quality family travel needs [6]. - Other notable models include the "Box" Traveler, the Traveler Star Defender, the 2026 Jietu New Dasheng, and the X70 PLUS, which is recognized as a new benchmark for seven-seat SUVs in China [8]. Group 2: Brand Strategy - Jietu Auto focuses on the "Travel+" ecosystem, aiming to create a comprehensive travel lifestyle solution through technology, international presence, ecological development, and user engagement [10]. - The company plans to offer creative travel interactive scenes and personalized experiences at the auto show, integrating its cultural elements with product displays [10]. Group 3: Sales Performance - Jietu Auto has gained 1.9 million global users over seven years, with sales reaching 348,813 units from January to July, marking a 31.8% year-on-year increase [12]. - The Shanhai series has seen a remarkable 102.9% year-on-year sales growth, effectively doubling its performance compared to 2024, positioning Jietu as a rising force in the industry [12].

Core Insights - The event "Jian Shan Hai · Qi Xin Cheng" marked the first media deep dive into Jietu's new headquarters, showcasing the brand's strong momentum and marketing strategies for the upcoming launch of the Shan Hai L7 PLUS [1][4] Group 1: Headquarters and Brand Development - Jietu has relocated its global headquarters to the Bay Valley Technology Park in Wuhu, which integrates various functions such as R&D, design, sales, and office operations, aiming to become a leading innovation hub in smart connected vehicles [4][6] - The new headquarters features innovative media marketing spaces, reflecting Jietu's forward-thinking approach to new media marketing, with the goal of becoming a leader among Chinese automotive companies in this area [4][6] Group 2: Strategic Evolution - Since its establishment in 2018, Jietu has adhered to a long-term strategy focused on travel, progressing through three phases: the 1.0 era with the launch of X70 and X90, the 2.0 era capitalizing on the off-road market, and the current 3.0 era aimed at industry leadership [8][10] - The 3.0 era emphasizes a comprehensive leap from category disruption to overall leadership, supported by a robust global R&D system and a team of over 3,000 [12][8] Group 3: Sales Performance - In July 2025, Jietu sold 49,445 new vehicles, a year-on-year increase of 20.3%, with total sales from January to July reaching 348,813 units, up 31.8% [15] - The Shan Hai series has emerged as a core growth driver, with July 2025 sales up 17.5% year-on-year and cumulative sales for the first seven months showing a remarkable 102.9% increase compared to 2024 [15] Group 4: Product Focus - Shan Hai L7 PLUS - The Shan Hai L7 PLUS, positioned as a long-range luxury seven-seat SUV, is built on the Kunlun Super Hybrid platform, emphasizing comfort, performance, safety, and intelligence [16][18] - The vehicle features unique technologies such as a 32-variable electric seating system and a 220 km pure electric range, aiming to provide a superior user experience [18][20] Group 5: Marketing and Future Goals - The co-creation event gathered insights from media experts to enhance product marketing, positioning the Shan Hai L7 PLUS to make a significant impact in the 200,000-level hybrid SUV market [22] - The Shan Hai L7 PLUS is set to begin pre-sales on August 18 during Jietu's eighth fan culture festival, with the brand aiming to become the "global leader in electric hybrid off-road vehicles" [24]

Core Viewpoint - The 2025 China Rally Championship, themed "To Love and Towards the Future," showcases the pinnacle of off-road racing in Asia, featuring over 40 teams, 105 vehicles, and 210 top drivers and navigators, attracting thousands of visitors and off-road enthusiasts [1] Group 1: Event Overview - The event includes a new energy category, providing a platform for domestic new energy off-road brands to engage with global competitors, serving as a testing ground for comprehensive off-road capabilities [5] - The rally lasts for 13 days, covering approximately 4,500 kilometers with four major camps and 12 challenging stages across extreme terrains such as deserts, Yadan landforms, and saline-alkali areas [5] Group 2: Vehicle Performance and Challenges - The rally tests vehicle reliability under extreme conditions, including high-speed sandy roads and soft sand dunes, requiring advanced torque response and adaptive suspension systems for obstacle navigation [8] - The "Death" stage in the desert presents challenges for battery temperature control and vehicle sealing, while long-distance travel tests endurance management and refueling adaptability [8] Group 3: Company and Product Highlights - The Jietu Zongheng G700, a new energy off-road vehicle, is positioned as a key competitor, leveraging advanced technology from Chery and Jietu to establish a strong foundation for all-terrain performance [12] - The vehicle features a robust chassis and adjustable suspension, designed to withstand continuous impacts on rugged terrains, ensuring stability and off-road capability [30] - Jietu's ambition is to showcase China's new energy off-road technology on a global stage, aiming for a strong performance in the rally to validate its reliability and innovation [25][34]