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捷途山海L7 PLUS:借“房车”概念的新一轮营销包装
Jing Ji Guan Cha Bao· 2025-09-01 04:51
Group 1 - The core concept of the article is that Jietu is positioning its new model, the Mountain Sea L7 PLUS, as a "travel small RV," aiming to capture market trends and enhance its brand appeal in the outdoor travel segment [2][3] - Jietu's strategic transformation around 2023 has led to the successful launch of several "boxy" models, including the Traveler and Mountain Sea T1 and T2, resulting in a total sales volume of 231,000 units for the "boxy" family in 2024 [2] - The Mountain Sea L7 PLUS is not a traditional RV, as it lacks essential features like independent kitchen and bathroom, but rather enhances the flexibility and camping functionality of an SUV, extending Jietu's "travel+" concept [2][3] Group 2 - Key selling points of the Mountain Sea L7 PLUS include a pure electric range of 220 kilometers and a comprehensive range of 1,700 kilometers, along with features like a cold and warm armrest box and a hidden icebox, making it more suitable for outdoor travel [3] - Jietu has established a "travel+" brand positioning since its inception, creating a differentiated market path through travel scenarios, which has contributed to its continuous sales growth [3] - To reinforce its "travel+" positioning, Jietu has built a travel ecosystem comprising 320 alliance partners and 1,252 global rest stations, enhancing brand loyalty [3]
车展速递丨奇瑞携31款车型亮相成都车展 提交招股书再冲港股IPO
Mei Ri Jing Ji Xin Wen· 2025-08-29 10:06
Group 1 - Chery showcased 31 models across four brands at the 2025 Chengdu International Auto Show, including the pre-sale of the Fengyun X3L priced between 129,900 to 169,900 yuan, featuring a pure electric range of 215 km and a comprehensive range exceeding 1200 km [1][3] - The Jietu brand introduced the Jietu Shanhai L7 PLUS, equipped with a 1.5TGDI hybrid engine, offering a pure electric range of 220 km and a comprehensive range of 1700 km, focusing on the "Travel+" niche market [1] - The Jietu Zongheng brand targets the luxury off-road segment with the launch of the Zongheng G700, featuring the Kunpeng Super Hybrid CDM-O and three locking differentials to enhance off-road capabilities, with an expected price range of 400,000 to 500,000 yuan [1] Group 2 - Chery submitted a new listing application to the Hong Kong Stock Exchange on August 29, after a previous application expired due to a lack of hearing within six months [3] - The China Securities Regulatory Commission approved Chery's plan for overseas issuance and the full circulation of unlisted domestic shares, allowing the issuance of up to 699 million overseas ordinary shares for listing on the Hong Kong Stock Exchange [3] - A source close to Chery indicated that the IPO process is progressing smoothly, with the recent approval marking a significant step forward [3]
2025年成都车展大幕将启,捷途汽车“全明星阵容”抢先剧透
Jin Tou Wang· 2025-08-25 03:35
Core Viewpoint - The Chengdu International Auto Show 2025 will feature Jietu Auto showcasing new products, technologies, and experiences, emphasizing the launch of the Shanhai L7 PLUS, which aims to redefine the value standards of family SUVs [1][6]. Group 1: Product Highlights - The Shanhai L7 PLUS will be officially launched on August 26, featuring seven electric adjustable seats, 32 seating combinations, and four intelligent bed modes, catering to high-quality family travel needs [6]. - Other notable models include the "Box" Traveler, the Traveler Star Defender, the 2026 Jietu New Dasheng, and the X70 PLUS, which is recognized as a new benchmark for seven-seat SUVs in China [8]. Group 2: Brand Strategy - Jietu Auto focuses on the "Travel+" ecosystem, aiming to create a comprehensive travel lifestyle solution through technology, international presence, ecological development, and user engagement [10]. - The company plans to offer creative travel interactive scenes and personalized experiences at the auto show, integrating its cultural elements with product displays [10]. Group 3: Sales Performance - Jietu Auto has gained 1.9 million global users over seven years, with sales reaching 348,813 units from January to July, marking a 31.8% year-on-year increase [12]. - The Shanhai series has seen a remarkable 102.9% year-on-year sales growth, effectively doubling its performance compared to 2024, positioning Jietu as a rising force in the industry [12].