Core Viewpoint - Jing Sheng Co., Ltd. (688478.SH) is facing market competition pressure and plans to enhance its profitability through an external acquisition of Beijing Weizhun Intelligent Technology Co., Ltd. [1] Group 1: Acquisition Details - Jing Sheng intends to acquire 100% of Weizhun Intelligent's shares through a combination of issuing shares and cash payments, thereby gaining control over the company [3] - The acquisition is part of a strategy to vertically integrate the semiconductor industry chain, extending Jing Sheng's business into terminal product applications [1][6] - The transaction price for the shares to be issued is set at 28.93 yuan per share [4] Group 2: Financial Performance - In the first half of 2025, Jing Sheng reported a revenue of 158 million yuan, a year-on-year decrease of 20.29%, and a net loss of 7.45 million yuan, marking a shift from profit to loss [1][9] - The company's gross margin significantly dropped to 3.87% in the first half of 2025, down from 35.22% in 2022 [11][9] - Weizhun Intelligent has shown rapid growth in profitability, with revenues of 70.73 million yuan, 115 million yuan, and 73.93 million yuan from 2023 to the first half of 2025, respectively [12] Group 3: Market Reaction - Following the announcement of the acquisition plan, Jing Sheng's stock price fell over 12% intraday on September 9, closing down 9.14% at 37.97 yuan per share [2][8] Group 4: Strategic Rationale - The acquisition is expected to enhance Jing Sheng's market expansion capabilities and strengthen relationships with existing customers while attracting new clients [6] - The integration of Weizhun Intelligent's assets is anticipated to improve Jing Sheng's overall financial performance and operational synergy post-acquisition [13]