春节将至，辞旧迎新的大扫除成为不少家庭的"必修课"，各地家政市场火热起来。与此同时，年货消费 和关注生活服务消费也升温。58到家最新数据显示，进入1月，家政清洁、宠物寄养、旧物回收、租车 返乡等多类服务需求集中显现，其中宠物寄养与家政深度清洁需求均增长超四成。 春节生活服务消费趋热，既是传统节日消费规律的体现，也是我国消费结构转型升级的必然结果。随着 社会经济发展，人们生活品质的提高，消费理念和习惯跟着发生重要转变，春节的内涵已超越了单纯的 物质采购，生活服务和精神需求在春节期间迸发出越来越多的活力。 让春节生活服务消费更顺畅，作为相关商家要抓住商机，主动作为。一方面强化内部管理，出台支持举 措鼓励服务人员节日留岗，确保节日之际服务需求集中释放时"接得住、不断档"，争取做到"随叫随 到"；另一方面加强与技校等机构的合作，招聘专业人才，开展相应培训，增强从业人员服务技能，满 足大众高标准、多元化的消费需求。与此同时，作为中介服务机构、第三方平台，需进一步提升其数字 化服务水平，便利大众通过手机应用、微信公众号、短视频平台等渠道轻松下单，享受高效便捷的家政 服务。 除此之外，作为行业协会、政府相关部门，有必要制定 ...

周慧虹 春节将至，辞旧迎新的大扫除成为不少家庭的"必修课"，各地家政市场火热起来。与此同时，年货消费 和关注生活服务消费也升温。58到家最新数据显示，进入1月，家政清洁、宠物寄养、旧物回收、租车 返乡等多类服务需求集中显现，其中宠物寄养与家政深度清洁需求均增长超四成。 春节生活服务消费趋热，既是传统节日消费规律的体现，也是我国消费结构转型升级的必然结果。随着 社会经济发展，人们生活品质的提高，消费理念和习惯跟着发生重要转变，春节的内涵已超越了单纯的 物质采购，生活服务和精神需求在春节期间迸发出越来越多的活力。 尽可能创造条件，更好满足大众春节生活服务消费需求，具有积极意义。一方面，有助于以专业服务帮 助大众解决各种难题，让人们过一个轻松、祥和的春节；另一方面，也能有效拉动消费市场，为商家增 加经营收入，并带动相关产业的发展，形成新的经济增长点。这也符合中央经济工作会议提出的扩大服 务消费要求。 目前来看，春节生活服务消费还存在着一定的结构性矛盾。一个突出问题就是供不应求，像节前家政服 务、节日期间的年夜饭预订等等，往往根本就排不上。再有，有些商家提供的服务质量较差、服务响应 滞后、服务价格虚高，引发消费者不满 ...

Core Insights - The demand for lifestyle services related to the upcoming Spring Festival is rising earlier than usual, indicating a shift from traditional preparations to organizing living arrangements [1][2] Group 1: Service Demand Trends - The demand for home services has increased significantly, with a month-on-month growth of 43% in January. Users are now focusing on deep cleaning specific areas rather than general cleaning [2] - Specific service requests have surged, with glass cleaning orders increasing by approximately 120% and kitchen hood cleaning orders rising by 85% month-on-month [2] - Pet boarding demand has also surged, with a month-on-month increase of 46%, and the demand for dog boarding is six times that of cat boarding [4] Group 2: Consumer Behavior Changes - Many families are prioritizing the arrangement of pet care in their Spring Festival preparations, reflecting a shift in consumer behavior [4] - The trend of "lightening up for the New Year" is evident, with furniture recycling orders increasing by 77% and appliance recycling orders rising by 51% month-on-month [4] Group 3: Service Supply and Quality Assurance - To meet the increased demand, the service platform has entered a preemptive operational state for the Spring Festival, ensuring service quality through training programs for service providers [5] - Over 2.6 million workers will participate in service provision during the Spring Festival, with a 2% year-on-year increase in workers under 45 years old [7] Group 4: Promotional Activities - The platform will run a "New Spring Service Never Closes" campaign from the first day of the lunar month to the fifteenth, covering various lifestyle services and offering discounts [7] - The company aims to ensure that service availability remains uninterrupted during peak demand periods, allowing users to manage their daily tasks without hindering their festive celebrations [7]

Core Insights - The demand for life services is increasing ahead of the 2026 Spring Festival, with significant growth in various service categories such as home cleaning, pet boarding, and recycling [1][2] - There is a trend towards more segmented and efficient service requests, with users preferring targeted deep cleaning rather than comprehensive cleaning [1] Group 1: Service Demand Trends - Home cleaning demand has increased by 43% month-on-month since January, with a notable shift towards cleaning specific areas rather than entire homes [1] - Orders for window cleaning have surged by approximately 120% month-on-month, while orders for kitchen hood cleaning have risen by 85% month-on-month [1] - Pet boarding demand has also seen a significant increase, with a 46% month-on-month rise since January, and dog boarding orders being six times that of cat boarding [1] Group 2: Recycling and Transportation Trends - The trend of "lightweight New Year" is emerging, with furniture recycling increasing by 77% month-on-month and appliance recycling by 51% month-on-month [1] - Many families are opting to dispose of old furniture and appliances before the New Year to create more living space [1] - Car rental for returning home during the Spring Festival has become a new choice, with rental orders increasing by 16% month-on-month, particularly in lower-tier markets [1] Group 3: Service Preparation and Workforce - To meet the concentrated demand for life services around the Spring Festival, the company has entered a pre-holiday service guarantee mode [2] - Over 2.6 million workers will participate in providing services during the Spring Festival, with a 2 percentage point increase in the proportion of workers under 45 years old compared to the previous year [2] - The company will leverage its smart home service system for efficient service delivery during peak times and will continue to promote the "New Year services never stop" campaign across various service categories [2]

Core Insights - The demand for lifestyle services is increasing as the Spring Festival approaches in 2026, with urban areas experiencing a notable rise in service requests [1] Group 1: Service Demand Trends - The platform 58 Daojia reports a surge in various service demands, including home cleaning, pet boarding, old goods recycling, and car rentals for returning home [1] - Specifically, the demand for pet boarding and deep cleaning services has increased by over 40% year-on-year [1]