燃油车型5.28万元起售，纯电版车型8.88万元起售，光从价格来看就如此有吸引力，这又是哪款车型呢。近日，在以"跨越双星 智享未 来"为主题的发布会上，长安跨越正式推出了面向城配物流市场的全新力作——星塔，以应对城配物流市场迎来的能源多元化发展趋 势。 在用户对车辆经济型、适应性及舒适性提出更高要求的市场环境下，长安跨越推出的星塔精准拿捏了这一细分市场，以燃油、纯电多种 动力形式的全面布局，成为了受人瞩目的"多面手"。那么，它将如何打消用户的痛点，为经营创造更高效益，让我们一起深入了解一下 这款城配新品。 极致空间与舒适 重新定义小卡驾乘体验 平台之于一款产品，好比一幢高楼的地基，决定了其品质的根基，而对于星塔而言，从外观到内饰均呈现出"跨时代小卡"的设计理念， 让它自诞生起便拥有着超越同级的实力。从外在造型来看，流线型车身搭配"子弹头"低风阻造型，不仅视觉效果出众，更将风阻系数控 制在同级领先水平，为低能耗打下基础。 I DS 超 2 4 1 3 Min g 望指 宽体舒适旗舰 the and and area 在装载能力上，星塔提供单排3.3米与3.8米两种货箱长度，双排货箱长度3.05米，宽度达1.85 ...

Core Viewpoint - The launch of the new platform products "Xingta" and "KuaYue Xingguang" by Changan KuaYue aims to address the challenges faced by customers in the urban logistics and light commercial vehicle market, positioning these products as reliable partners for wealth creation [1][4]. Group 1: Industry Context - The Chinese automotive industry is rapidly transitioning towards electrification and intelligence, with Changan Automobile Group striving to become a world-class automotive group [4]. - Changan KuaYue plays a crucial role in expanding Changan's presence in the light commercial vehicle market [4]. Group 2: Sales Performance and Goals - From January to August 2025, Changan KuaYue achieved sales of 106,000 units, a year-on-year increase of 7.5%, with overseas sales growing by 19.1% and nearly 20% of sales coming from new energy vehicles [6]. - The ambitious targets set for 2030 include global sales exceeding 300,000 units, with new energy vehicles accounting for over 50% and overseas contributions reaching 25%, alongside revenue surpassing 20 billion yuan [6]. Group 3: Product Development and User-Centric Design - The development of the new vehicles is based on a user-centric approach, emphasizing the importance of understanding user needs and pain points [10]. - The design philosophy follows a logic where "scenarios define needs, needs define architecture, architecture defines software, and software defines systems" [10]. Group 4: Product Features and Specifications - "Xingta" is positioned as a "wide-body comfortable flagship light truck," offering various power options, including fuel and pure electric, with a range of 320 to 420 kilometers for electric models [12]. - Key advantages of "Xingta" include a 3.8-meter long cargo box, low energy consumption (18.5 kWh for electric and 9.3 L for fuel), and advanced safety features [14]. - "KuaYue Xingguang" is designed for urban logistics and passenger transport, featuring multiple configurations and a range of 300 to 470 kilometers [14][16]. Group 5: Market Positioning and Value Proposition - The pricing strategy for "Xingta" starts at 52,800 yuan for the fuel version and 88,800 yuan for the electric version, emphasizing high value for customers [14]. - "KuaYue Xingguang" offers a competitive starting price of 77,900 yuan, providing significant space and features for users [18]. - The core strategy of Changan KuaYue is to transition from merely selling vehicles to offering comprehensive wealth creation solutions for users, redefining the role of vehicles in their lives [19].

Core Viewpoint - The launch of Changan's new commercial vehicles, the "Xingta" and "KuaYue Xingguang," emphasizes a blend of user needs and cutting-edge technology, marking a significant advancement in the company's product lineup [1] Group 1: Product Features - The "KuaYue Xingguang" is designed as a versatile vehicle for both commercial and family use, focusing on six key dimensions: space, intelligence, safety, energy replenishment, comfort, and handling [3] - The vehicle is available in 7/9-seat passenger versions and a 3-seat cargo version, targeting urban logistics and short-distance transportation, particularly for high-frequency loading and unloading scenarios [4][6] - The exterior design features a "mecha ark" aesthetic, combining geometric lines with futuristic lighting, reflecting both mechanical strength and advanced technology [4][6] Group 2: Space and Utility - The cargo space of the "KuaYue Xingguang" boasts a leading volume of 8 cubic meters and a high loading rate of 41%, making it suitable for various cargo types [7] - The vehicle includes multiple storage compartments for small items, and the rear seats can be adjusted to balance passenger and cargo needs, enhancing its multifunctionality [9] - The design incorporates a 1200mm wide side sliding door and a 270° double-opening tailgate, facilitating efficient loading and unloading, especially in urban delivery scenarios [9] Group 3: Performance and Efficiency - The vehicle features a range of 300 to 470 km, powered by batteries from Yiwei and CATL, meeting the daily urban delivery needs without requiring recharging [10] - The "KuaYue Xingguang" is equipped with a high-efficiency motor and fast charging capabilities, allowing for a 20% to 80% charge in just 18 minutes, with a low energy consumption of 13.95 kWh per 100 km [10] - The pricing starts at 77,900 yuan, making it accessible for users while offering high configurations without the associated high costs [13] Group 4: Market Positioning - The "KuaYue Xingguang" is positioned to meet the practical needs of entrepreneurs and families seeking a multifunctional vehicle, focusing on balanced product characteristics rather than extreme performance in any single area [15] - The vehicle aims to provide reliable solutions for users, enhancing their operational efficiency and comfort, thus appealing to a broad market segment [15]

Core Viewpoint - The launch of the "Xingta" and "Kua Yue Xing Guang" models by Changan Kua Yue marks a significant step in the company's strategy towards electrification, intelligence, and internationalization in the commercial vehicle sector, showcasing the transition from manufacturing to intelligent manufacturing in Chinese commercial vehicle enterprises [1][3][17] Group 1: Strategic Layout - Changan Kua Yue focuses on user-centric development, emphasizing three strategic pillars: electrification, intelligence, and internationalization [3] - The simultaneous launch of the two new models enriches the product matrix and responds systematically to future logistics transportation ecosystems [3][5] Group 2: Market Performance - In the first eight months of 2025, Changan Kua Yue achieved sales of 106,000 units, representing a year-on-year growth of 7.5%, with an increasing proportion of new energy vehicles and continuous growth in export business [5] Group 3: Product Features - The "Xingta" model is designed as a flagship wide-body small truck, focusing on comfort, loading capacity, low energy consumption, high safety, and intelligence, aiming to be a wealth-creating partner for urban and cross-city logistics drivers [8][10] - The "Kua Yue Xing Guang" model emphasizes space and intelligence, targeting urban distribution logistics and short-distance passenger transport users [10][12] Group 4: Technological Innovation - Both models represent a multi-dimensional breakthrough in product development, transitioning the commercial vehicle industry from mere cargo tools to intelligent mobile spaces, supported by Changan Kua Yue's proprietary vehicle architectures [13][15] - The company adopts a development logic that defines needs based on real user scenarios, redefining the relationship between people, vehicles, and goods [15] Group 5: Future Outlook - The launch signifies a renewal of Changan Kua Yue's product line and a crucial step for Chinese commercial vehicle brands in the global arena amidst the trends of electrification and intelligence [17] - The company aims to continue prioritizing user needs and collaborating with global partners to create a new chapter in the commercial vehicle industry [17]