Core Viewpoint - Chery has established a domestic business group to streamline its brand structure and enhance operational efficiency ahead of its IPO in Hong Kong, aiming to boost investor confidence in its management and profitability [3][10]. Group 1: Organizational Changes - Chery has formed a domestic business group that includes four divisions: Xingtu, Aihui, Fengyun, and QQ, with a focus on high-end, classic, new energy, and small car products respectively [1][3]. - The Xingtu brand, previously operating independently, has been integrated into the domestic business group, with its marketing center manager now serving as the executive vice president of the Xingtu division [4][5]. Group 2: Sales Performance - The Xingtu brand has struggled to meet sales expectations, with a target of 60,000 units annually, but only achieving 51,000 units in 2022 and 125,500 units in 2023, marking a year-on-year increase of over 130% [5][6]. - The new Xingji series, launched in 2023, has not yet reached a monthly sales target of 10,000 units since its introduction [5][6]. Group 3: Financial Overview - Chery's revenue for the first three quarters of 2024 reached 182.15 billion yuan, a 67.7% increase year-on-year, with significant growth in new energy vehicle sales, which rose by 231% [14][16]. - Despite the rapid growth in new energy vehicle sales, traditional fuel vehicle sales remain the primary revenue source, accounting for 74.8% of total sales in the first three quarters of 2024 [16]. Group 4: Market Position and IPO Strategy - Chery is positioned as the second-largest independent passenger car brand in China and the eleventh globally, as per sales data [15]. - The company aims to complete its IPO by 2025, focusing on brand enhancement, internationalization, and management improvements [10][20].