中国青年报客户端讯（中青报·中青网记者 刘芳）近日，由云南省农业农村厅主办的宣传推介活动"云药 出滇·湾区行"在粤举办，来自云南、广东、澳门等地的政府部门、行业组织及中医药企业代表百余人参 加，围绕中药材产业协作、科技创新和市场对接展开深入交流。 在产品形态上，昭通正推动天麻从传统原料型产品，向即食化、功能化、年轻化方向延伸，重点发展天 麻原浆、天麻功能饮品、天麻健康食品等产品形态，更好适配湾区快节奏生活方式和消费需求。 在应用场景上，昭通天麻正从单一药用，向药食同源、健康管理和日常养护等多元场景拓展，推动天麻 更广泛融入大众健康消费体系，让"养天麻"走进更多家庭。 在市场渠道方面，昭通将加强与粤港澳地区医药流通企业、电商平台和跨境贸易主体对接，探索通过湾 区平台进入国际市场。同时，依托质量标准建设和全流程可追溯体系，不断提升昭通天麻的品牌公信力 和市场认可度。 梅春表示，粤港澳大湾区不仅是重要消费市场，更是中医药走向国际的重要通道。昭通将以"云药出滇· 湾区行"为契机，持续深化与湾区企业合作，推动昭通天麻在更高层次、更广领域实现产业化和市场化 发展。 活动期间，云南多家企业围绕三七、天麻、石斛等优势中药材进 ...

Core Viewpoint - The Zhaotong Tianma industry is experiencing positive growth driven by policy support and market demand, but it remains in the early stages of industrialization with several bottlenecks restricting its development [1][2]. Group 1: Industry Development Challenges - The Tianma industry faces challenges due to the late start of fundamental research, weak research capabilities in enterprises, and a focus on raw material production and primary processing, resulting in a lack of high-value product development [1][2]. - The medicinal value of Tianma has not been fully explored, and the development system for food, health, and medicinal uses is not yet established, limiting the industry's potential [1][2]. Group 2: Recommendations for Growth - Strengthening cooperation between industry, academia, and research institutions is essential to address technical bottlenecks in Tianma's pharmacological research, seed breeding, ecological planting technology, and continuous cropping obstacles [2]. - Enhancing deep processing to increase profitability by introducing and cultivating high-quality deep processing enterprises to develop high-value products such as medicines, foods, and health products, while extending the industrial chain [2]. - Establishing a collaborative development mechanism led by the government, empowered by research institutions, and driven by enterprises to create a comprehensive development system for food, health, and medicinal uses, thereby unlocking the diverse value of Tianma [2]. Group 3: Future Outlook - The Zhaotong Tianma industry has broad prospects, but it faces both challenges and opportunities. Continuous policy support and guidance, with a focus on technological support, are necessary to unite various departments, research institutions, and enterprises [2].