Group 1 - Multiple banks have recently announced the shutdown of their mobile apps, with over 10 banks ceasing operations of various apps, including credit card and direct banking apps [3][4] - The trend of shutting down apps is attributed to the inefficiencies and high operational costs associated with maintaining multiple apps, which often leads to resource wastage and management confusion [6][9] - The closure of these apps is also driven by the need for banks to optimize resources and reduce operational costs in a tightening economic environment, as banks face pressure on profitability and must focus on core business areas [10][12] Group 2 - The proliferation of multiple apps within banks has created a "data island" effect, making it difficult for banks to achieve a comprehensive understanding of their customers and provide personalized services [9] - The competitive landscape with internet financial platforms necessitates that banks consolidate their efforts to create a powerful "super app" that can compete effectively against third-party payment platforms [10][12] - The future of banking apps is expected to shift from quantity to quality, with a focus on developing a core app that serves as a comprehensive service platform, integrating financial and lifestyle services [12]

Core Viewpoint - Multiple banks in China are shutting down their mobile applications, particularly credit card and direct banking apps, as part of a trend towards consolidating services into fewer platforms [1][2][3] Group 1: App Shutdowns - Over 10 banks have closed or are in the process of closing various mobile apps this year, including credit card apps and lifestyle service apps [1] - The "缤纷生活" app from China Bank is migrating its services to the main "中国银行" app, with plans to cease operations of the former [1][4] - Other banks, such as Beijing Rural Commercial Bank and Jiangxi Bank, have also migrated their credit card app functionalities to their main banking apps [2] Group 2: Regulatory Environment - The National Financial Regulatory Administration issued a notice in September 2024 emphasizing the need for banks to manage mobile applications more effectively, including maintaining a record of apps and optimizing or terminating those with low user engagement or high risks [3] - As of June 2025, 2,664 mobile financial apps have completed registration, with 75 apps being deregistered in the first half of 2025 [3] Group 3: Industry Analysis - The initial rush to develop multiple banking apps has led to issues such as poor customer experience and redundant internal systems, prompting a need for consolidation [3]