Core Viewpoint - The rising popularity of Pilates is transforming it into a new symbol of middle-class lifestyle, associated with health, self-discipline, and social status [1][3][41]. Group 1: Popularity and Cultural Significance - Pilates has gained immense popularity on social media, with celebrities endorsing it, linking it to ambition and self-discipline [3][5]. - The perception of Pilates as an elegant and sophisticated exercise contrasts with the challenging reality experienced by many practitioners [7][22]. - The term "middle-class exercise" is increasingly used to describe Pilates due to its high costs and the financial commitment required for long-term practice [39][41]. Group 2: Financial Aspects and Market Growth - The average cost of a Pilates session in major cities exceeds 500 RMB, making it a significant financial investment for practitioners [37][39]. - The Pilates market in China is projected to grow, with a current participation rate of 3.5% expected to double by 2029, reaching a market size of 53.8 billion RMB [42][45]. - The high costs associated with Pilates studios, including rent and specialized equipment, contribute to its perception as an elite fitness option [40][41]. Group 3: Consumer Behavior and Motivations - Many practitioners view Pilates as a long-term investment in health and well-being, despite the initial financial burden [49][55]. - The social value of participating in Pilates is significant, as it is seen as a trendy and desirable activity among urban populations [52][56]. - The psychological benefits of regaining control over one's body and life through Pilates practice are emphasized by many participants [55][58].