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新闻有观点·行业洞察 | “轻”健身,如何改变你我生活?
Yang Guang Wang· 2025-09-29 15:23
刘芯用两个关键词概括轻健身,首先是价格上的"轻",这与县域消费水平相契合,因此轻健身呈现出下沉到县城开课的趋势;其次,轻健 身门槛较低,"我们一般把运动强度分为高、中、低三个等级。直观地看,高强度时很难完整地说话,类似竞技状态;中强度可以正常交谈但 无法唱歌;低强度可以轻松地唱歌和交谈。轻健身就属于低强度的范畴。" 赵晨分析,轻健身出现的背景,是人们对于健康的重视程度与日俱增,同时,人们怕贵、怕难、怕麻烦,但有社交需求;另外,老年人低 强度锻炼的需求也是一个叠加因素。刘芯指出,轻健身的概念在运动谱系中一直存在,但它作为一个商业模式被推广出来,确实是新鲜现象。 赵晨讲述自己的观察,他发现,很多健身房纷纷倒闭,但是瑜伽馆一直能活下来,正是因为它属于轻健身。刘芯补充道,瑜伽馆可能是资 金上或者运动强度上比较轻,还有一种场地上比较轻的,叫做体育上门或者体育外卖,也是一种时兴的方式。赵晨进一步补充,轻健身不仅局 限于健身房,在广大城市和乡村地区更是遍地开花。 刘芯(左) 赵晨(右) 央广网北京9月29日消息(总台中国之声记者王娴)据中央广播电视总台中国之声《新闻有观点》报道,轻健身,正在成为一种新风尚。 飞盘、滑板、骑 ...
纺织服装海外跟踪系列六十四:露露乐蒙二季度收入低于指引,中国市场持续引领增长
Guoxin Securities· 2025-09-16 14:43
Investment Rating - The investment rating for the textile and apparel industry is "Outperform the Market" [2][32]. Core Insights - The second quarter revenue of Lululemon was below guidance, but profits exceeded expectations. The Chinese market continues to lead growth and has accelerated sequentially, while management has lowered full-year revenue and profit guidance [4][6]. - For FY2025 Q2, revenue grew by 6.5% year-on-year (6.0% at constant currency) to $2.525 billion, which was below the guidance of 7.0-8.0%. Gross margin declined by 110 basis points to 58.5%, outperforming the guidance of a 200 basis point decline [3][9]. - The management has adjusted the full-year revenue guidance to a growth of 2-4% due to increased tariffs and the cancellation of small package tariff exemptions, with Q3 revenue expected to grow by 3-4% and operating profit margin expected to decline by 560 basis points [4][21]. Summary by Sections Financial Performance - In FY2025 Q2, Lululemon's revenue was $2.525 billion, with a year-on-year growth of 6.5%. The operating profit margin decreased to 20.7%, and diluted EPS was $3.10 [3][9]. - The online channel revenue grew by 9.1% year-on-year, while the offline direct channel revenue increased by 3.2% [10]. Regional Analysis - Revenue in China (excluding Hong Kong and Taiwan) grew by 25.1% year-on-year, with management expecting a full-year growth of 20-25%. The U.S. and Canadian markets are experiencing a decline in consumer spending on apparel [15][24]. - The Americas accounted for 69.6% of total revenue, with the U.S. market showing stagnant growth due to insufficient innovation in leisure categories [15][16]. Management Guidance - The full-year revenue guidance has been lowered to $10.85-11.00 billion, reflecting a growth of 2-4%. The gross margin is expected to decline by 300 basis points [21][24]. - Management remains optimistic about the Chinese market, expecting continued strong growth and plans to open new stores primarily in China [26][27]. Tariff Impact - The cancellation of the small package tariff exemption in the U.S. is expected to pressure gross margins, with an estimated negative impact of 170 basis points. The company plans to adjust its warehousing and distribution strategies to maintain operational efficiency [5][26]. Investment Recommendations - The report recommends focusing on leading companies in the Chinese sportswear supply chain, such as Shenzhou International and Huayi Group, as well as domestic brands like Anta Sports and Li Ning for long-term growth prospects [5][27].
动作解锁,健身人的健身动力
Hu Xiu· 2025-06-29 01:11
Group 1 - The core idea of the article revolves around fitness enthusiasts' pursuit of unlocking new skills and challenges, which serves as a source of motivation and self-affirmation in their fitness journey [4][12][24] - Fitness enthusiasts are increasingly focused on mastering new movements such as pull-ups, handstands, and advanced yoga poses, which not only enhance their physical capabilities but also provide a sense of accomplishment [5][11][22] - The social aspect of fitness, particularly through platforms like social media, plays a significant role in encouraging individuals to share their achievements and gain recognition from peers, which acts as a form of social currency [2][3][12] Group 2 - The process of unlocking new skills is often seen as a testament to one's physical abilities and a confidence booster, with many individuals experiencing a psychological transformation as they achieve their fitness goals [14][15][16] - The article highlights the importance of gradual progression in fitness training, emphasizing that beginners should focus on mastering foundational movements before attempting more complex skills to avoid injury [24][27][28] - The concept of delayed gratification is prevalent among fitness enthusiasts, where the anticipation of achieving a goal drives them to persist in their training despite the challenges faced along the way [14][19][20]
健身人的孝道:带爸妈健身
3 6 Ke· 2025-05-20 03:19
Core Viewpoint - The article discusses the emerging trend of younger individuals engaging their parents in fitness activities, highlighting the positive impact on family relationships and the necessity of exercise for older adults' health [1][19]. Group 1: Fitness and Health Benefits - Starting from the age of 30, human body functions begin to decline, with muscle loss occurring at a rate of 5 pounds every 10 years, leading to increased risks of sarcopenia and osteoporosis in older age [5] - The prevalence of osteoporosis among individuals aged 60 and above in China is reported to be 36%, emphasizing the need for resistance training to combat these health issues [5] - Resistance training is essential for improving muscle mass and cardiovascular endurance, which can positively affect chronic diseases such as diabetes and hypertension [5][15] Group 2: Intergenerational Engagement - Social media has seen a rise in posts from fitness enthusiasts who share their experiences of training with their parents, showcasing a shift in family dynamics where younger individuals take on the role of caregivers [4][19] - The article illustrates various examples of younger individuals successfully engaging their parents in fitness routines, such as yoga, resistance training, and even CrossFit, which helps bridge the generational gap [6][9] - The shared fitness experiences foster better communication and understanding between parents and children, transforming previously awkward conversations into discussions about health and exercise [19] Group 3: Practical Approaches to Training - The article suggests that gentle exercises like yoga and Tai Chi are more acceptable for older adults, as they are less strenuous and cater to their physical needs [8] - It highlights the importance of using appropriate training tools and methods tailored to older adults, such as balance and coordination exercises, to prevent falls and injuries [16][20] - Engaging in fitness together not only improves physical health but also creates shared memories and strengthens family bonds, as seen in the example of a mother-daughter team participating in a fitness competition [12][23] Group 4: Nutritional Considerations - Alongside physical training, there is an emphasis on adjusting dietary habits to support health, with younger individuals adopting low-oil, low-salt, high-protein diets for their parents [18] - This dietary shift is presented as a way to enhance cardiovascular health and reduce reliance on supplements and medications, promoting a holistic approach to wellness [18] Group 5: Cultural Context - The article reflects on the cultural significance of filial piety in China, suggesting that engaging parents in fitness is a modern interpretation of this value, prioritizing their health and well-being [19][23] - It notes that older adults are often willing to embrace new experiences when encouraged by their children, countering the stereotype that they are resistant to change [19][22]
《茶歇分享会》妇女节特辑 | 悦己绽放,在爱自己的每个瞬间
野村集团· 2025-03-07 08:18
Women's Day 在国际妇女节即将到来之际,野村集团祝所有女性朋友们节日快乐! " 爱自己,是终身浪漫的开始 " 。 " 美好的清晨给自己做上一份营养丰富的早餐、温暖的午后翻阅一 本喜欢的书籍、闲暇的时间开启一段惬意的旅程 ……" ,女性关爱自己有很多方式,我们在一个个 爱自己的瞬间得到放松和快乐,倾听自己心里的声音,活出真实的自我。 本期《茶歇分享会》,我们邀请来自野村东方国际证券的金婷和野村新加坡有限公司的毛苏蓉,分 享她们各自对旅行和瑜伽的热爱和体会,一动一静,不同的 " 悦己 " 方式,都是在照顾自己的内心, 都是与内心的对话。 作为职场女性,在努力工作、追求社会价值的同时, 也要留出时间照顾自己的内心。 野村东方国际证券 金婷 Q1 您工作之余特别喜欢做什么? 左右滑动,查看更多 Q2 请分享一下您近期旅游中有哪些难忘瞬间? 金婷: 今年春节期间,我去了趟英国。在泰晤士河畔吹着晚风,听大本钟的钟声响起,感受这座 城市的浪漫。除了伦敦,我还去了约克。漫步在约克的古老街道,中世纪风格的建筑林立两旁, 那蜿蜒曲折的肉铺街,仿佛将我带回了久远的年代,街边特色小店琳琅满目,我淘到了不少精致 的复古小物件 ...
《茶歇分享会》妇女节特辑 | 悦己绽放,在爱自己的每个瞬间
野村集团· 2025-03-07 08:18
Core Viewpoint - The article emphasizes the importance of self-care for women, particularly in balancing professional responsibilities with personal well-being, especially during International Women's Day celebrations [1][2]. Group 1: Travel Insights - The company highlights the significance of travel as a means for women to disconnect from daily stress and explore new cultures, which contributes to personal growth and happiness [3][4]. - A specific travel experience shared includes a trip to the UK, where the individual enjoyed the romantic atmosphere along the Thames and the historical charm of York, showcasing the enriching experiences travel can provide [5][6]. Group 2: Yoga Practice - The article discusses yoga as an essential practice for women, serving as a form of self-exploration and a way to maintain mental and physical health [9][10]. - A personal account reveals that yoga has evolved from a physical activity to a deeper journey of self-discovery, enhancing the individual's understanding of their body and mind [11][12]. - The practice of yoga is described as a balancing system that helps maintain well-being, with a commitment to regular practice despite a busy schedule [13].