暑期文旅市场

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新模式、新场景、新业态激荡新势能 暑期文旅市场需求强劲、热潮涌动
Yang Shi Wang· 2025-08-27 09:29
央视网消息:暑期临近尾声,暑期旅游季收官在即。今年暑期文旅市场需求强劲,热潮涌动,亮点纷呈。 日本《日本东方新报》:花样升级 燃动文旅市场 今年暑期游热力十足、亮点纷呈,需求端从"泛观光"转向"精体验",目的地从扎堆头部城市转向全域开花,玩法上跨界融合与 科技赋能并行,文旅市场转向品质深耕。今年暑期,不管是毕业旅行,还是亲子游,都更关注吃住行游购娱等多元化体验。非遗体 验、民俗活动、传统技艺、科普活动等成为亲子游的热门选择。不少地方打造特色文化活动吸引各地游客,江苏"苏超"以体育赛事 点燃旅游消费热情。此外,各地围绕数字技术赋能旅游,催生出新场景、新业态,以独特的魅力吸引着游客。 中国香港中评网:"凉资源"变"热经济" 今年暑期,伴随气温升高,"清凉游""避暑游"等休闲方式颇受大众欢迎,全国多地依托气候、生态优势,不断创新打造消费场 景,拓展文旅体验,使"凉资源"变成"热经济"。游客或体验漂流、溯溪、露营等活动,或参观溶洞,尽享夏日清凉。高温之下,新 模式、新场景、新业态不断激荡起"清凉产业"新势能,"绿水青山"释放出文旅消费的新活力。 美国 《华盛顿邮报》:发展的中国吸引外国游客 得益于入境政策的放宽,大量 ...
北京暑期上新“时光列车”,秒回上世纪60、70年代
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-01 05:40
21世纪经济报道记者 高江虹 实习生 彭思雨 横排座椅、棕色地胶、复古风扇……国内首条地铁线路北京地铁一号线限时发送一辆"时光列车",通过 6节不同装潢的车厢,带领乘客重温60年代至今的岁月变迁。 这份巧思,依托于2025年北京暑期文旅市场所释放的巨大热力。 今年暑期有望成为近四年最"火"暑期。截至目前,携程、去哪儿等多家OTA平台发布的暑期游预订数据 显示,北京在多份热门旅游目的地榜单上居首,继续领跑国内游市场。据北京广播电视台报道,2025年 暑期预计北京地铁日均客运量800万人次,最高日或达952万人次。 为承接住这波"夏日流量",北京市各部门协同发力。市文化和旅游局推出"京彩夏日"暑期文旅系列活 动,重点推出150多场夏日主题活动、6200多场精品演出、3800多场惠民文化体验活动。交通部门累计 开通39条通游专线,覆盖故宫、颐和园、八达岭长城、环球度假区等50余个热门景区,为游客提供便捷 直达的出行服务。 2024年,北京市接待游客3.72亿人次,实现旅游总花费6722.4亿元。据《2024年北京市文化和旅游统计 公报》,假日文旅市场呈现火爆增长态势,各假期游客接待总量和游客总花费均实现增长。 湖北 ...
暑期文旅市场热闹非凡
Bei Jing Ri Bao Ke Hu Duan· 2025-07-25 20:45
Group 1: Music and Entertainment Market - The live music scene in Beijing is thriving, with venues like 福浪 Livehouse hosting a high volume of performances, having collaborated with nearly 300 artists since its opening in 2023 and scheduling over 200 shows for 2024 [2] - 盛世非凡, a company that organizes concerts and music festivals, reports a 50% annual growth in the number of events, with sponsorship for the 张北 music festival doubling compared to previous years [3] Group 2: Tourism Market - The tourism market in Beijing is experiencing a surge, with attractions like the night tour of 司马台长城 and the 泡泡玛特城市乐园 drawing significant crowds, and inbound tourism numbers increasing by over 50% in the first half of 2023 compared to the same period last year [3] - 众信旅游 has developed a variety of inbound tourism products, increasing their offerings by approximately 60% compared to last year, and anticipates record-high inbound visitor numbers for the year [3] Group 3: Digital Experience in Tourism - The development of digital technology is enhancing tourism experiences, exemplified by the U2GO immersive digital experience center, which features a VR exploration of Antarctica, attracting over 20,000 visitors since its opening [4] - The company is also developing additional immersive experiences focused on marine research and plans to expand into urban landscapes and cultural appreciation [4]
云南多彩文旅活动迎“暑期档”
Xin Hua Wang· 2025-06-13 12:46
Group 1 - Yunnan Province is launching a series of initiatives to boost the summer tourism market, including ticket discounts for scenic spots and cultural activities [1][2] - A total of 126 scenic spots are offering free admission to high school graduates, including 8 five-star attractions and 81 four-star attractions [1] - The second phase of the summer travel series includes new products from four additional airlines, expanding travel options for tourists [1] Group 2 - Over 3,100 cultural activities will be held across Yunnan this summer, focusing on the theme "Meet Yunnan, Cool Summer" [2] - Key events include nearly 300 major activities such as the 2025 Yunnan Ethnic Torch Festival and various cultural performances [2] - The initiatives aim to enhance the cultural experience for both tourists and local residents [2]