作者｜迈点 史维鹏 2025年，中国文旅产业站在高质量发展的关键节点，政策红利持续释放与消费需求深度升级形成双向发力。从"十四五"收官到"十五五"规划的战略指引，再 到免签政策的持续扩容，从县域旅游的崛起热潮到智慧技术的全面渗透，产业逻辑正从"门票经济"加速转向"融合经济"。 这一年，文旅与资本深度对接，与体育、科技、教育等业态跨界融合，游客需求从观光打卡转向情绪共鸣与深度体验。行业在政策引导、市场驱动与技术创 新的三重作用下，不断突破边界、重塑生态，书写出文化传承与产业繁荣共生的新篇章。 回望过去，迈点用10个关键词总结这个风云变幻的2025年，希望可以为行业带来更多思考。 "十五五"承前启后的"文旅定调年" 2025年是"十四五"收官之年，同时也是"十五五"规划制定的关键节点，文旅产业的战略定位在承前启后中得到进一步强化。 今年1月，国家层面出台《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》等政策文件，既为"十四五"文旅发展目标圆满收官提供保障，也为"十 五五"发展谋篇布局，明确将文旅业培育为支柱产业，提出深化"文旅+百业"融合发展模式。 今年10月开始，黑龙江、北京、广西等多个省、市、自治区紧跟 ...

大汶口镇、太阳部落景区、九女峰沉浸式景区、泰山石敢当景区、泰山仙草谷、泰安泰岳温德姆酒店、 泰山立志研学基地等7家单位通过PPT演示生动展示了各自的文化底蕴、特色项目及合作政策。旅行社 代表从市场需求端出发，分享了游客偏好变化与线路设计趋势，并表达了对产品供给与服务协同的期 待。 高校代表分享了产学融合的成功案例，重点介绍了在旅游资源评估、项目规划、数字化运营等方面为文 旅企业提供的支持；电信企业代表聚焦智慧文旅平台建设，阐述了文旅大数据平台搭建、管理效率提升 等本地化专业服务，展现了数字技术为文旅产业赋能的广阔前景。 活动现场，泰安刘老根大舞台与泰安华美国际旅行社有限公司、中国电信（601728）泰安分公司与望岳 广场全季酒店举行了"微联盟"战略合作签约仪式，标志着政企协作、跨界融合迈出实质性步伐。在主题 互动沙龙环节，与会代表围绕"精品线路策划""数字营销合作""研学旅游开发""联盟套票设计"四大主题 展开分组交流，并填写"资源对接意向卡"，为后续合作奠定基础。 齐鲁晚报·齐鲁壹点 郭健 12月26日，"链动文旅 心动岱岳"2025岱岳文旅市场推介邀约会在山东泰尚黄精生物科技有限公司（泰 山黄精文化博物馆 ...

Core Insights - The article highlights the successful integration of culture, sports, and tourism in Anshan City, showcasing a significant increase in tourism and economic growth driven by cultural events and activities [1][2] Group 1: Economic Growth - Anshan City has seen a 17.36% year-on-year increase in tourist numbers and a 16.53% increase in tourism revenue in the first seven months of the year, indicating that the cultural and tourism economy is becoming a "green engine" for domestic demand [1] - The city has planned 154 projects with a total investment of 498.14 billion yuan, with over 80% of these projects being funded through investment attraction, injecting strong momentum into industrial integration [2] Group 2: Cultural and Tourism Activities - The city is leveraging its unique resources, such as "Steel City" culture, hot spring wellness, and Qiu Yan jade carving, to promote a diverse range of cultural and tourism activities, including high-end art performances and mass sports events [1] - Signature events like the Qianshan International Climbing Festival and the Tanggangzi Hot Spring Therapy Season not only preserve local cultural heritage but also create job opportunities in rural areas [1] Group 3: Technological Innovation - Anshan City is actively driving the integration of culture, sports, and tourism through technological innovation, including the development of a smart tourism platform that enhances service convenience with features like ticket booking and crowd monitoring [2] - The use of VR technology in the Ansteel Museum to recreate historical scenes has attracted many young visitors, demonstrating the appeal of blending history with modern technology [2] Group 4: Collaborative Mechanisms - The city has established a cross-departmental collaborative mechanism to promote joint planning, project construction, and market expansion, aiming to break down silos and create synergy in the cultural and tourism sectors [1]