来源：北京商报 据三七互娱2025年半年度报告，在大模型及应用层面，公司已直接或间接布局了包括智谱华章、月之暗面、百川智能、硅心科技、深言科技、Yahaha、星河视效以及宸境科技等优质公司。 三七互娱方面表示，文娱作为互联网重要的内容载体，也是科技很重要的应用场景，三七互娱一直在更优质产品、更沉浸式内容和更容易上手的交互上不断探索。"从2016年开始虚拟现实方向的 "硬件+内容+服务" 三七互娱（维权）网络科技集团股份有限公司（以下简称"三七互娱"）又在脑机接口领域落下一子。近日，三七互娱正式完成对强脑科技的投资，双方将推动脑机接口技术在文娱、XR等领域的 探索泛文娱等领域应用 脑机接口正加速从实验室走向产业化。政策上，"十五五"规划建议将脑机接口与量子科技、具身智能并列，定位为"新的经济增长点"。根据摩根士丹利2024年10月9日发布的研究报告，未来全 盘古智库高级研究员江瀚表示，游戏公司链接上脑机接口技术，可以带来巨大的商业想象力。脑机接口能重构游戏交互逻辑，可以催生"AI原生游戏"等新品类，还可以延伸至虚拟社交、XR娱乐 国内外不少游戏大厂也开始把目光投向脑机接口技术。据悉，电子游戏数字分发平台Stea ...

Core Insights - Company completed a $20 million investment in BrainCo, aiming to explore the commercialization of brain-computer interface (BCI) technology in entertainment and XR fields [3][4][6] - The investment is part of a strategic layout to position BCI as the "next generation human-computer interaction entry point," aligning with the company's goal of "technology empowering entertainment" [3][6][7] Investment Details - The investment in BrainCo is not the first for the company in the BCI sector; it previously invested in Huazhong Brain Control, holding a 10% stake [6] - The collaboration aims to expand the application scenarios of BCI technology, targeting a market potential that could reach trillions [3][4] Market Potential - BCI technology is expected to have a massive market space, potentially reaching a trillion-dollar scale, particularly in the entertainment and XR sectors [3][4] - The global market for BCI in the medical field is projected to reach $400 billion by 2024 [7] Technological Applications - BCI technology is anticipated to revolutionize traditional gaming interactions, allowing players to control virtual characters through brain signals, enhancing immersion and creating competitive advantages [4][6] - The technology is also being explored for applications in mental health, such as sleep and meditation, which could complement existing entertainment IPs [5][6] Competitive Landscape - The company is strategically positioned in the BCI landscape, focusing on non-invasive technologies and leveraging existing gaming IPs for integration [8][9] - The investment strategy emphasizes ecological collaboration and the ability to implement BCI technology in practical applications, differentiating the company from competitors focused solely on research [8][9]

Core Insights - Sanqi Interactive Entertainment has made a strategic investment in BrainCo, focusing on the application of brain-computer interface (BCI) technology in entertainment and XR fields, indicating a commitment to becoming a leader in the next generation of human-computer interaction [1][2][5] Investment Details - The company has completed a $20 million investment in BrainCo, aiming to explore commercialization paths for BCI technology while enhancing business upgrades and expanding application scenarios in entertainment and XR [2][5] - This investment follows a previous investment in Huazhong Brain Control, where Sanqi Interactive Entertainment acquired a 10% stake, demonstrating a consistent strategy in the BCI sector [5] Market Potential - The BCI technology is projected to have a market potential reaching trillions, with significant opportunities in various applications, including gaming and healthcare [2][3] - The global market for BCI in the medical field is estimated to reach $400 billion by 2024, highlighting the economic significance of this technology [6] Technological Advancements - BCI technology is expected to revolutionize traditional gaming interactions by enabling players to control virtual characters through brain signals, enhancing immersion and creating competitive advantages [3][7] - The collaboration with BrainCo is anticipated to enrich the consumer application matrix, particularly in sleep and meditation products, aligning with entertainment IPs [4][5] Competitive Landscape - The investment signals a long-term commitment to BCI as a strategic focus, aligning with national policies supporting the BCI industry and aiming to capture the core of future entertainment industry transformations [5][8] - Sanqi Interactive Entertainment's competitive edge lies in its ability to integrate existing gaming IPs with BCI technology, leveraging its operational experience to facilitate commercial applications [8]