一是消费向线下实体场景加速回流。2026年，中国银联支持各地政府继续开展"以旧换新"活动，并联合 商业银行推出叠加优惠，让消费者在升级品质家电的同时享受更优惠的价格。"以旧换新"拉动新春消费 升级，吸引消费者在实体卖场体验成交，更有效撬动交通、百货、品牌专卖店等周边多元消费，线下客 流显著回升。用户在线下参与"以旧换新"活动，同步出现跨场景消费动线，例如乘坐公交地铁等交通出 行类消费、购买奶茶小食或饭店就餐等餐饮类消费，以及服装、百货等其它产品，银联联合商业银行、 品牌商户，联合开展"银联优惠日"品牌营销，推出覆盖购物百货、茶饮轻餐、公交地铁、酒店、影院等 热门场景的支付优惠，激发商圈消费活力。 二是人工智能家电成为热门年货。新春佳节，在"以旧换新"政策的支持下，AI家电成为年货"顶流"，越 来越多的家庭加速迈入"从有到智"的新阶段。在上海五角场苏宁易购Max店，根据食材调整温湿度的智 能保鲜冰箱、主动识别衣物材质实现精细护理的洗烘一体机、能听懂方言并识别模糊指令的智能电视， 成为门店最受欢迎的AI家电"三大件"。在"国补"政策的持续加力下，居民自主消费意愿增强，相关品类 交易规模显著放大，显示出财政资金与民 ...

Core Insights - The Chinese home appliance industry has transitioned from "scale expansion" to "high-quality development," driven by government policies and market demand [1][2] Group 1: Industry Overview - The home appliance sector is a pioneer in global market competition, evolving from imitators to leaders and from rule followers to standard setters [2] - In 2024, revenue for large-scale enterprises in the industry is projected to reach 1.95 trillion yuan, a year-on-year increase of 5.6%, with export value exceeding 110 billion USD, marking a 14% growth and establishing China as the world's largest home appliance manufacturer and exporter [2] Group 2: Technological Advancements - Companies like Haier, Midea, and Gree have achieved upgrades in smart, green, and high-end appliances through technological innovation [2] - Significant breakthroughs in key technologies have established quality benchmarks for the industry, with smart appliances driving digital transformation in living spaces and promoting quality consumption [3] Group 3: Challenges and Solutions - Despite technological progress, the promotion of smart appliances faces challenges such as compatibility issues, data security, and ethical compliance [3] - Proposed solutions include the introduction of explainable AI technologies for auditing device decision logic and establishing user data "one-click disable" mechanisms to comply with international ethical standards [3] Group 4: Future Directions - The Chinese Home Appliance Research Institute aims to empower enterprises through technology, standardization, and global collaboration, enhancing global competitiveness [4]