Core Insights - Live e-commerce is a major source of consumption growth, significantly promoting employment and consumption effects [1][2] - The integration of AI technology is reshaping the underlying logic of live e-commerce, transitioning the industry from "traffic-driven" to "intelligent industrialization" [2][3] - Live e-commerce is becoming an important operational platform for brands, with over 70% of new customers for stable live marketing enterprises coming from this channel [1][2] Group 1 - The report indicates that a single live streaming session can create over 30 new job roles, contributing to the employment of thousands [2] - Live e-commerce has a notable effect on consumption, with brands establishing comprehensive marketing ecosystems to enhance user connection [1][2] - The report highlights that the growth in live e-commerce is crucial for driving new customer acquisition and product innovation within companies [1][2] Group 2 - AI technology is being leveraged to create a complete ecosystem in live e-commerce, including various AI applications such as digital human live streaming and intelligent customer service [2] - The report emphasizes the importance of new technologies like AI and AR in enhancing immersive shopping experiences and improving conversion rates [3] - Live e-commerce is seen as a tool to inject new vitality into traditional industries and expand their sales channels [3]

快手AI如何重塑商业化链路？ 快手高级副总裁、电商事业部负责人兼商业化事业部负责人王剑伟，在2 0 2 5年磁力大会上给出的答案就 是"用新方法攻克老问题"。 从2 0 2 3年起，快手全面启动AI战略，打造了包括快意语言大模型、可图文生图大模型、可灵视觉生成大 模型等在内的大模型矩阵，以女娲数字人直播、智能客服π、磁力开创AIGC短视频素材等AI业务应用产 品。 当下，快手正在加速AI能力，在商业经营领域的落地应用，解决快手客户和用户的痛点，将磁力引擎打 造成为下一代AI智能商业引擎。 2 0 2 5年初，De e pSe e k除了带动各行业对AI应用的参与度，也带动了中国科技公司的"资产重估"叙事，全 球投资者对中国 AI 资产正在进行重新评估。快手在AI领域的技术创新以及商业化应用试水，也让市场 对其价值开启了重估。 快手高级副总裁、电商事业部负责人兼商业化事业部负责人 王剑伟 AI如何重塑商业经营 王剑伟说，看到客户在快手平台"最痛"的三件事，第一是内容平台做内容太麻烦，做好内容不知道怎么 做了；第二在快手的经营需要发挥一定的成本，成本背后可能还有一些技术问题；第三，如何在快手找到 更 准 确 的 ...