Core Insights - The female-oriented gaming market, particularly with nurturing and otome games, is experiencing significant growth, evidenced by titles like "Shining Nikki" and "Love and Deep Space" surpassing established games like "Honor of Kings" in sales rankings [1][2] - The launch of the new brand DearNikki by the game company Paper Games, along with the successful release of the "Dream Weaving Prologue" blind boxes, indicates a strong market potential for female-oriented games in the collectible toy sector [1][2] - The collaboration with X11 for offline distribution has proven effective, with rapid sellouts and high consumer demand for the blind boxes, showcasing the popularity of the "Nikki" series [2][3] Market Performance - The initial online release of the "Nikki" blind boxes sold over 60,000 units within hours, with total sales exceeding 80,000 units shortly after [2] - The blind boxes are priced at 79 yuan each, with a height of approximately 13 cm, which is competitive compared to similar products in the market [2] - Offline sales through X11 stores have also been strong, with rapid sellouts and frequent restocking, indicating sustained consumer interest [3][5] Consumer Behavior - The blind boxes initially faced slow sales but quickly gained popularity, leading to frequent restocking due to high demand [5][6] - Players express a preference for purchasing blind boxes in-store, where they have a chance to find hidden variants, enhancing the shopping experience [5][10] - The quality of the blind boxes has received mixed reviews, with some consumers demanding refunds due to quality issues, while others are more forgiving given the price point [11] Industry Trends - The female gaming demographic is growing rapidly, with female players in Asia accounting for 37% of the total gaming population and showing an annual growth rate of 11% [12] - The market for female-oriented games in China reached 16.62 billion yuan in 2022, reflecting a year-on-year growth of 12.8% [12][14] - The success of the "Nikki" blind boxes suggests a potential for further expansion into the collectible toy market, which could provide additional revenue streams for female-oriented games [16]