Core Viewpoint - Hengfeng Bank, as the only national joint-stock commercial bank headquartered in Shandong, emphasizes the cultivation and promotion of Chinese financial culture, integrating it into all aspects of its management for high-quality development [1][3]. Group 1: Financial Culture and Community Engagement - The bank has established a financial culture academy that showcases the practice of Chinese financial culture through various formats, receiving over 10,000 visitors since its inception [1]. - Hengfeng Bank's financial culture academy emphasizes political attributes, showcasing the spirit of the 20th National Congress and achievements in serving the real economy and managing financial risks [3]. - The bank has actively engaged in community service, organizing over 5,800 financial education activities benefiting more than 150 million people [6]. Group 2: Financial Performance and Growth - In 2024, Hengfeng Bank plans to issue over 700 billion yuan in loans, with a year-on-year growth rate exceeding 20% in technology, green, and inclusive loans [3]. - The bank's non-performing loan ratio stands at 1.49%, marking a continuous decline for 24 consecutive quarters, the best in the industry [3]. - Since 2020, the bank has provided over 550 billion yuan in corporate loans in Shandong, with the loan balance in the province nearly doubling since its restructuring [3]. Group 3: Customer-Centric Services - Hengfeng Bank focuses on a people-centered approach, developing a pension finance brand that has received recognition as a "good financial product" in Shandong [6]. - The bank has nearly 100 branches recognized as "civilized service demonstration sites," ranking among the top in the industry [6]. - The customer service hotline has achieved a satisfaction rate of 99.4%, reflecting the bank's commitment to consumer rights protection [6]. Group 4: Innovation and Professionalism - The bank has launched innovative financial solutions, including the "Heng Green Easy Carbon" carbon finance solution and the first "water-saving loan" linked to intellectual property [7]. - Hengfeng Bank has been awarded "Best Supply Chain Finance Bank" for three consecutive years, highlighting its commitment to enhancing supply chain financial services [7]. - The bank has successfully assisted local enterprises in issuing various types of bonds, boosting confidence in overseas investment in Shandong [7]. Group 5: Cultural Integration and Development - The bank has implemented a cultural enhancement project, refining its corporate culture to integrate Chinese financial culture deeply into its operations [8]. - The "Five Musts and Five Must Nots" principles have been incorporated into employee conduct guidelines, promoting a culture of integrity and compliance [8].