此前，西贝董事长贾国龙也在朋友圈对此前消费者热议的西贝冷冻西蓝花问题进行了回应。 2月3日晚间，西贝官微发布视频解释：西贝的有机西蓝花为什么是速冻的？ 贾国龙提到，西贝选用的冷冻有机无农残西蓝花属市面最高品级区间，即使有大规模采购优势，其价格也比市面普通西蓝花高80%至120%。 "这种西蓝花出口欧美日韩，曾为亚运会专用，与山姆、盒马等超市的西蓝花同款。采用超低温急冻技术，在不添加任何防腐剂的情况下，有效减缓维生 素流失，保留矿物质与膳食纤维。全程冷链运输，确保最高标准的食品安全。"贾国龙表示。 此前，西贝董事长贾国龙也在朋友圈对此前消费者热议的西贝冷冻西蓝花问题进行了回应。 贾国龙提到，西贝选用的冷冻有机无农残西蓝花属市面最高品级区间，即使有大规模采购优势，其价格也比市面普通西蓝花高80%至120%。 "这种西蓝花出口欧美日韩，曾为亚运会专用，与山姆、盒马等超市的西蓝花同款。采用超低温急冻技术，在不添加任何防腐剂的情况下，有效减缓维生 素流失，保留矿物质与膳食纤维。全程冷链运输，确保最高标准的食品安全。"贾国龙表示。 贾国龙 责任编辑：李思阳 2月3日晚间，西贝官微发布视频解释：西贝的有机西蓝花为什么是速冻 ...

Core Viewpoint - The article discusses the ongoing challenges faced by the restaurant chain Xibei, particularly focusing on its founder Jia Guolong's controversial decisions and public relations missteps, which have led to significant operational and reputational issues for the company. Group 1: Company Operations and Challenges - Jia Guolong has chosen to address issues related to competitor Luo Yonghao instead of focusing on Xibei's operational and reputation problems, reflecting a preference for personal vendettas over business strategy [2][6] - Xibei has announced the closure of 4,000 stores, raising questions about its financial viability, especially given its claims of low profit margins and recent employee salary increases [7][9] - The company has been criticized for its contradictory actions, such as raising employee salaries while simultaneously planning mass layoffs, which is unusual in the restaurant industry [9][10] Group 2: Public Relations and Image Management - Jia Guolong's disdain for public relations is evident, as he frequently questions the necessity of understanding PR, equating it with negative connotations [16][18] - The article highlights the importance of public relations in Xibei's past successes, particularly in promoting its children's meals, which accounted for a significant portion of sales [22] - The failure to effectively manage public relations has led to a negative perception of Xibei, with the company being seen as out of touch with modern marketing and consumer expectations [22]