每经评论员陈梦妤 时隔一年，现房销售的政策定位实现显著升级。 12月22日至23日召开的全国住房城乡建设工作会议，明确提及"推进现房销售制，实现'所见即所得'， 从根本上防范交付风险"。在去年的全国住房城乡建设工作会议上，相关表述是"有力有序推行现房销 售"，并将其列为2025年住房和城乡建设部重点工作之一。 今年下半年以来，不论是住建部部长在《中共中央关于制定国民经济和社会发展第十五个五年规划的建 议》辅导读本中的表态，还是相关政策试点城市队伍的大扩容，都印证了这样一个变化——"现房销 售"这个业界一度讳莫如深的概念正一步步成为现实。 不可否认的是，已实施30余年的期房销售制度，在特定历史时期对快速扩充住房供给、推动城镇化进程 发挥了关键作用，这也是过去多年现房销售政策未能顺利推进的核心原因。 在预售模式下，开发商依靠预售回款实现快速滚动开发，资金周转周期短、杠杆率高，这一模式曾催生 诸多"行业神话"——购房者仅凭一张图纸就下单，甚至未看样板间、沙盘便冲动购房。在此背景下，开 发商缺乏精耕细作的内在动力，竞争焦点集中在融资成本、拿地能力、营销手段等环节，而非房屋本身 的品质。 现房销售的落地，对开发商的最直 ...

Core Viewpoint - The real estate market in China is undergoing a significant transformation, moving away from the traditional "pre-sale" model towards a "current sale" approach, reflecting a shift in consumer sentiment and regulatory changes [1][3][7]. Summary by Sections Background of Pre-sale System - The pre-sale system, known as "buying off-plan," was introduced in China in 1994 and has been a crucial financing channel for developers, historically accounting for over 20% of their funding sources [4][5]. - This model allowed developers to alleviate financial pressure and provided consumers with lower prices for future properties [4]. Emergence of Current Sale Model - The shift towards current sales began with Hainan Province in 2020, which abolished the pre-sale system, leading to over 30 provinces and cities adopting similar policies [7][8]. - Recent data shows that the proportion of current sales has increased significantly, from 12.7% in 2020 to 30.84% in 2024, with recent figures reaching 36% [10][20]. Policy Changes and Implementation - The recent policy from Xinyang City mandates that new residential projects must be sold as completed properties, reflecting a broader national trend [3][10]. - The central government has recognized the need to reform the pre-sale system, making it a priority for future housing policies [8]. Challenges for Developers - The transition to current sales poses significant challenges for developers, including increased capital requirements and longer project timelines, which could lead to financial strain [14][16]. - Developers now face a longer sales cycle, extending from 6-18 months to 18-36 months, increasing their financial risk [14]. Consumer Sentiment and Market Dynamics - The shift in sales models is driven by changing consumer attitudes, particularly in light of recent financial difficulties faced by developers, leading to a preference for purchasing completed homes [12][20]. - The current sales model is expected to reshape consumer behavior, moving from speculation to a focus on tangible property quality [12][20]. Gradual Reform Approach - Experts advocate for a gradual reform approach to avoid market disruption, suggesting that both pre-sale and current sale models may coexist in the near future [16][18]. - The implementation of supportive policies, such as deposit systems and tax incentives for current sales, is crucial for facilitating this transition [20].