传统意义上，春节以回家过年、走亲访友为主要行程，"旅游"的色彩并不似其他长假那么浓烈。而这个 春节，则完全呈现出了不一样的气象，各种新玩法层出不穷，"春节旅游"因之释放出了巨大量能。 对于很多人来说，虽然老家是最熟悉的地方，但很多"从小玩到大的地方""从小看到大的风景"，时至今 日依旧值得看。这既是重返，也因为有"记忆"构成跨时空的比对，而别具风味。鉴于此，为兼顾探亲与 出游，大批返乡人群转向"不跨省"的本地游、周边游，有人总结为"旅游成为新年俗"。而更准确的表 述，或许是"旅游已成为很多人生活方式的一部分"，旅游的日常化、高频化得到进一步增强。无论 是"旅游式过年"还是"过年式旅游"，都揭示了很多场景中，旅游嵌入与扩展的可能性。 □蒋璟璟 2026年春节假期，外出"旅游式过年"与返乡"过年式旅游"双双爆火，一批小城迎来了始料未及的"泼天 流量"，越来越多人选择在家门口完成"过年式旅游"。（中新社） 当有了时间，人们自然会想到玩转"旅游"的新办法。"史上最长"春节假期，旅游热度创历史新高，这对 于进一步优化公共假期安排、更多元地推进文旅嫁接，都是一次极大的激励，这份热度应延续下去。 ...

据介绍，在第四次全国文物普查中，西藏新发现3346处文物点，新增数量位居全国前列；自2023年启动 的自治区旅游资源普查中，新认定旅游资源超3.1万处，其中高等级旅游资源约1.35万处。针对定日6.8 级地震，西藏投入1500余万元完成72处文物保护项目评估验收。这种"在保护中开发，在开发中保护"的 模式，将旅游资源逐步转化为文旅产品，为文旅产业高质量发展注入动能。 此外，西藏深入实施数字文化旅游工程，不仅稳步推进"数智布达拉"新型文旅融合创新区建设，还通过 开辟数字文化频道、强化公共文化云建设，让文化资源触手可及。截至2025年底，这些数字化服务惠及 群众250余万人次。 （文章来源：新华社） 记者24日从2026年西藏自治区文化和旅游工作会议上获悉，2025年西藏文旅市场持续升温，接待国内外 游客达7073.37万人次、同比增长10.71%。 数据显示，2025年西藏文旅产品进一步丰富，文化产业产值增至150.13亿元、同比增长35.29%，旅游总 花费816.81亿元、同比增长9.51%。西藏自治区文化和旅游厅党组书记、副厅长肖传江说，"冬游西 藏"和"本地游"等系列惠民政策以及西藏健身锅庄舞、牛皮船( ...

Core Insights - The Dragon Boat Festival holiday travel market is experiencing steady growth, with local and surrounding travel dominating at 50% of the market share, emphasizing emotional value and practical needs [1][3] - Family travel is significantly boosted this year due to the overlap with Children's Day, with parent-child travel orders accounting for 35% of bookings [5][6] - The popularity of cross-border travel is rising, particularly for destinations within a 3-hour flight radius, such as Japan, South Korea, and Thailand [8][9] Local and Surrounding Travel - Local and surrounding travel is the primary focus during the Dragon Boat Festival, with a 23% year-on-year increase in domestic surrounding travel bookings [3] - Popular domestic destinations include Beijing, Shanghai, Nanjing, Chengdu, and Hangzhou, with strong demand from the Yangtze River Delta and Pearl River Delta regions [3] Cultural and Traditional Experiences - There is a 50% year-on-year increase in searches for cultural experiences related to the Dragon Boat Festival, with activities like dragon boat racing and zongzi making significant impacts on travel choices [4] - The popularity of cultural experiences is reflected in a 270% increase in searches related to "dragon boat" and "zongzi" [4] Family Travel Trends - The trend of multi-child family travel is notable, with a 51% increase in bookings for family rooms and a 42% increase for twin rooms compared to last year [6] - Short trips of 2 to 3 days are preferred by families, with popular destinations including Shanghai, Guangzhou, and Beijing [6] Cross-Border Travel - The gradual implementation of visa-free policies is positively impacting both outbound and inbound tourism, particularly for Thailand, which is seeing a significant increase in Chinese tourists [8] - Data shows a 493.8% year-on-year increase in Thai tourists visiting China, with projections of 6.73 million Chinese tourists visiting Thailand in 2024 [8] Popular Destinations - The top inbound destinations for the Dragon Boat Festival include Shanghai, Beijing, and Guangzhou, while popular outbound destinations are Japan, South Korea, and Thailand [9] - The trend of choosing destinations within a 3-4 hour flight radius is evident, with affordable flight options further encouraging travel [9]

Group 1 - The core trend for the upcoming Dragon Boat Festival holiday indicates a strong preference for local and nearby travel, with significant increases in cultural and family-oriented tourism [2][3][5] - Popular destinations include cities like Foshan and Dongguan, which have seen a surge in tourism due to their rich cultural heritage and events related to the Dragon Boat Festival [3][11][17] - The overall market shows steady growth, with a 23% year-on-year increase in domestic nearby travel bookings, and a notable rise in car rental bookings by 47% compared to last year [5][10] Group 2 - Cultural experience tourism is booming, with a 105% increase in interest for activities like dragon boat racing and making rice dumplings compared to last year [14][21] - The first day of the holiday is expected to be the peak travel day, with significant participation in dragon boat racing events, particularly in the Pearl River Delta region [15][20] - Family travel is also on the rise, with nearly 40% of travelers planning trips with children, and a 45% increase in searches for family-friendly accommodations [23][25][29] Group 3 - Pet-friendly accommodations are gaining popularity, with a 20% increase in interest compared to last year, indicating a growing trend among pet owners to travel with their pets [30][32]