10月8日，记者从自治区文化和旅游厅获悉，今年国庆中秋假期，全区推出230余项文旅优惠措施、 500余项重点文旅活动，虽受汛情影响部分产品未能完全落地，但市场供给仍呈现多元特色，其中跨境 游、热门县域旅游等细分领域表现亮眼，研学游、赛事游、民俗游持续升温。 各地还推出"住宿＋民族妆造""住宿＋非遗手作"等融合产品，深受年轻游客青睐。玉林市万花楼的 非遗表演沉浸式动线，游客从"观光者"转变为"参与者"；梧州市、贺州市举办2025"活力夜广西"嘉年华 主场活动，吸引大量游客参与，有效拉动夜间消费。 文化赋能，主题游品质更优。全区各地加强文化内涵与互动场景的融合，"家国明月"主题活动贯穿 始终，桂林市紧抓影视IP热度，央视热播剧《阵地》带火沉浸式历史体验产品，独秀峰王城、七星岩等 景区推出"跟着《阵地》打卡"活动，让游客在沉浸式体验中感受先辈家国情怀；贺州市黄姚古镇皮影戏 展演、河池仫佬石围古村中秋祭月节等民俗活动有序推进，让游客深度体验传统文化。 值得一提的是，双节长假期间，各地推动服务升级，免费开放公共停车位、延长博物馆等场馆开放 时间、在景区出口等设置服务点，提升游客体验感。尤其是针对汛情影响，多地文旅部门联 ...

近些年，我国文旅产业进入快速发展期，日益成为新兴的支柱产业、民生产业、幸福产业。国家层 面高度重视文旅产业发展，从2023年国务院出台《关于释放旅游消费潜力推动旅游业高质量发展的若干 措施》，到2025年印发《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》，各类政策密集出 台，鼓励加大优质旅游产品和服务供给。各地也使出浑身解数，大力推动文旅产业创新。"这么近，那 么美，周末到河北"成为现象级文旅口号；山东深耕文商旅融合，锻造"好客山东"金名片；河南借力"唐 宫夜宴"等爆款IP破圈……北疆冰雪旅游、江南古镇度假、藏地生态研学等各展其长，形成多元发展格 局。 与此同时，文旅消费呈现新趋势，文旅融合成果丰硕。游客不再满足于传统观光游，而是追求更具 深度与个性化的体验。潮汕英歌舞、安徽鱼灯等民俗游深受欢迎。"银发旅游列车""苏超专列"等定制专 列为不同群体带来别样的出行体验。跟着演出去旅行、为一场比赛奔赴一座城等成为消费新热点。 然而，热潮之下有隐忧。供给质量不高，点强线弱；产品同质化严重，缺乏差异化设计，难以满足 多样化需求；管理服务缺位影响消费体验……以旅游产品同质化倾向为例，各地保持开放态度互相学习 借鉴 ...

Group 1 - The core viewpoint of the articles highlights the significant growth in domestic tourism and spending in China, with a notable increase in travel activities and consumer engagement during the first half of 2025 [1][2] - Domestic residents' travel numbers reached 3.285 billion, marking a year-on-year increase of 20.6%, while spending amounted to 3.15 trillion yuan, up 15.2% [1] - The holiday tourism during major festivals such as New Year, Spring Festival, Qingming Festival, Labor Day, and Dragon Boat Festival has driven the tourism economy to new heights, with record levels of travel participation and satisfaction [2] Group 2 - The inbound tourism sector has experienced unexpected growth, with Shanghai receiving 4.248 million international visitors in the first half of the year, a 38.5% increase, and a significant rise in tax refund sales [3] - The implementation of policies such as visa-free transit for 55 countries and improved tax refund processes has contributed to the surge in inbound tourism [3] - Cultural experiences have enhanced tourism consumption, with film box office revenues reaching 29.231 billion yuan and 641 million admissions, reflecting a trend of "traveling with movies" [4] Group 3 - The summer tourism market is gaining momentum, with various regions actively promoting tourism resources and experiences to attract both domestic and international tourists [5] - Innovative cultural tourism experiences, such as light shows and local food festivals, are drawing visitors to specific locations, enhancing the overall tourism appeal [6][7][8] - The introduction of specialized consumption routes for foreign crew members in Jiangsu has also contributed to the growth of tourism-related spending [9][10]

Group 1 - The core viewpoint of the article highlights the significant growth in domestic tourism in China, with a projected 3.285 billion trips and a 15.2% increase in spending to 3.15 trillion yuan in the first half of 2025 [1] - The holiday tourism during the first half of the year, including major festivals, has driven a robust tourism economy, with record highs in travel numbers, spending, and visitor satisfaction [4] - The new winter tourism patterns and spring flower viewing have emerged as key highlights in the tourism economy for the first half of the year [4] Group 2 - The inbound tourism sector has experienced unexpected growth, supported by the expansion of visa-free transit policies and improved tax refund policies for departing tourists [5][7] - In the first half of the year, Shanghai welcomed 4.248 million inbound tourists, marking a 38.5% increase, while Hainan saw a 48% rise in foreign visitors, with 89% entering for tourism purposes [8] - Cultural experiences have played a crucial role in upgrading tourism consumption, with local customs and events gaining popularity, and the film industry contributing to tourism trends [9][11]

Core Insights - The popularity of folk tourism is rising significantly, with searches for "Dragon Boat Base" increasing by 216% and "Dragon Boat Cultural Park" by 147% year-on-year, indicating a growing interest in cultural experiences during the Dragon Boat Festival [1] - The integration of folk culture into the tourism industry is seen as a key driver for economic development and cultural heritage, enhancing local brand identity and extending industry chains [1][2] - The demand for deeper cultural experiences during the Dragon Boat Festival is increasing, especially among families and children, necessitating higher standards in tourism service offerings [2] Group 1 - Folk tourism is becoming a vital engine for revitalizing cultural tourism consumption, with diverse offerings such as "Long Street Zongzi Banquet" in Wuzhen and dragon boat races in Hongcun [1] - The focus on quality service and unique experiences is essential for attracting repeat visitors, moving from mere foot traffic to sustained engagement [5][6] - There is a need to avoid homogenization in folk tourism by emphasizing local cultural characteristics and creating engaging, participatory experiences [5] Group 2 - The development of folk tourism must balance commercial interests with cultural integrity, ensuring that the essence of traditional practices is preserved [6] - Enhancing infrastructure and service quality is crucial to improve visitor satisfaction and prevent overcrowding during peak times [5] - The combination of traditional customs with modern service experiences is expected to invigorate the folk tourism sector, leading to a new phase of high-quality development [6]

Group 1 - The core trend for the upcoming Dragon Boat Festival holiday indicates a strong preference for local and nearby travel, with significant increases in cultural and family-oriented tourism [2][3][5] - Popular destinations include cities like Foshan and Dongguan, which have seen a surge in tourism due to their rich cultural heritage and events related to the Dragon Boat Festival [3][11][17] - The overall market shows steady growth, with a 23% year-on-year increase in domestic nearby travel bookings, and a notable rise in car rental bookings by 47% compared to last year [5][10] Group 2 - Cultural experience tourism is booming, with a 105% increase in interest for activities like dragon boat racing and making rice dumplings compared to last year [14][21] - The first day of the holiday is expected to be the peak travel day, with significant participation in dragon boat racing events, particularly in the Pearl River Delta region [15][20] - Family travel is also on the rise, with nearly 40% of travelers planning trips with children, and a 45% increase in searches for family-friendly accommodations [23][25][29] Group 3 - Pet-friendly accommodations are gaining popularity, with a 20% increase in interest compared to last year, indicating a growing trend among pet owners to travel with their pets [30][32]