10月8日，记者从自治区文化和旅游厅获悉，今年国庆中秋假期，全区推出230余项文旅优惠措施、 500余项重点文旅活动，虽受汛情影响部分产品未能完全落地，但市场供给仍呈现多元特色，其中跨境 游、热门县域旅游等细分领域表现亮眼，研学游、赛事游、民俗游持续升温。 各地还推出"住宿＋民族妆造""住宿＋非遗手作"等融合产品，深受年轻游客青睐。玉林市万花楼的 非遗表演沉浸式动线，游客从"观光者"转变为"参与者"；梧州市、贺州市举办2025"活力夜广西"嘉年华 主场活动，吸引大量游客参与，有效拉动夜间消费。 文化赋能，主题游品质更优。全区各地加强文化内涵与互动场景的融合，"家国明月"主题活动贯穿 始终，桂林市紧抓影视IP热度，央视热播剧《阵地》带火沉浸式历史体验产品，独秀峰王城、七星岩等 景区推出"跟着《阵地》打卡"活动，让游客在沉浸式体验中感受先辈家国情怀；贺州市黄姚古镇皮影戏 展演、河池仫佬石围古村中秋祭月节等民俗活动有序推进，让游客深度体验传统文化。 值得一提的是，双节长假期间，各地推动服务升级，免费开放公共停车位、延长博物馆等场馆开放 时间、在景区出口等设置服务点，提升游客体验感。尤其是针对汛情影响，多地文旅部门联 ...

央视网消息：这个假期，与俄罗斯布拉戈维申斯克市仅一江之隔的黑龙江黑河市格外热闹。自9月15日我国对俄罗斯试行免签政策以来， 不少俄罗斯游客将黑河作为中国游的第一站。 清晨时分，黑河口岸已是人头攒动。俄罗斯布拉戈维申斯克市的游客，仅需5分钟船程，花费150元往返船票，就能来黑河开启一场说走就 走的旅游。这个十一假期，边检部门预计，黑河口岸出入境旅客将达到32000多人次。 清晨的早市上，俄罗斯游客围着摊位挑选新鲜水果、特色早餐，"配着啤酒吃包子"成为了俄罗斯游客的标配。 中午时分，餐饮门店里，俄罗斯游客围坐餐桌，品尝锅包肉、地三鲜等东北特色菜肴。为更好服务外国游客，餐饮商家增设中俄双语菜 单。 这个十一假期，俄罗斯游客除了逛吃之外，购物也是必不可少的。在黑河市中心的商场，多数店铺都有醒目的双语牌匾。 除了逛街购物，俄罗斯家庭还深入体验中国传统文化的魅力。两个俄罗斯家庭受邀参加中秋茶话会。 重庆：美食美景吸引外国游客打卡体验 山城重庆也凭借其独特的自然风光和人文魅力，吸引着国际游客前来体验，不可错过的就是品尝当地美食。 今年国庆中秋假期，重庆江北国际机场口岸迎来出入境高峰，预计航班超400架次，出入境人员突破5. ...

Core Insights - The tourism market during the holiday period is experiencing significant growth across various provinces in China, with notable increases in visitor numbers and revenue. Group 1: Jiangsu Province - Jiangsu's monitored cultural tourism units received 6.42 million visitors, a year-on-year increase of 5.29% [1] - Total visitor spending reached 2.48 billion yuan, up 4.95% from the previous year [1] - Museums in Jiangsu welcomed over 570,000 visitors, generating more than 2.17 million yuan in cultural revenue [1] Group 2: Anhui Province - Anhui's A-level tourist attractions hosted 2.14 million visitors, marking a 6.3% increase year-on-year [2] - Ticket revenue reached 22.56 million yuan, reflecting a 7.2% growth [2] - Key tourist sites like the Ancient Huizhou Cultural Tourism Area and Jiuhua Mountain saw visitor increases exceeding 15% [4] Group 3: Fujian Province - Fujian's 135 4A-level and above scenic spots received 946,800 visitors, a 20% increase compared to last year [5] - Ticket revenue amounted to 17.88 million yuan, up 11.4% [5] - Popular attractions like Sanfang Qixiang and Gulangyu Island experienced significant visitor traffic, with Sanfang Qixiang seeing 152,000 visitors, a 12.6% increase [7] Group 4: Guangdong Province - Guangdong's 4A-level and above scenic spots welcomed 2.78 million visitors, a 6.1% increase year-on-year [9] - Rural tourism sites and historical villages attracted 282,000 visitors, up 4.5% [9] Group 5: Heilongjiang Province - Heilongjiang's key scenic spots saw a notable increase in visitors, with Harbin Polar Park exceeding 10,000 visitors, a growth of over 47% [10] - The region is currently in the peak viewing period for autumn foliage, attracting more tourists [12] Group 6: Liaoning Province - Liaoning received a 15.71% increase in visitors, with tourism revenue growing nearly 16% [16] - The province's 5A-level scenic spots saw a visitor increase of nearly 27% and revenue growth exceeding 22% [18] Group 7: Inner Mongolia - Inner Mongolia welcomed 2.51 million domestic tourists, generating a total expenditure of 1.77 billion yuan [19] - Self-driving travel has become the primary mode of transportation, with visitors from surrounding regions making up 47% of the total [21]

随着暑期到来，位于中朝俄三国交界的边境小城吉林省珲春市迎来了边境游、跨境游热潮。 【纠错】 【责任编辑:赵文涵】 处处彰显着独特魅力的珲春，凭借优越的地理位置和发展环境，坚持边境游与跨境游相结合，把分散资源串珠成链，引爆文旅多点开花，"国际范 儿"越来越足，吸引越来越多的国内外游客走进珲春。 记者：鲍佳艺、张文嵘 新华社音视频部制作 近年来，珲春市持续升级文旅产品和旅游服务，进一步释放文旅消费潜力，全力打造东北亚旅游目的地城市。 ...

依托毗邻俄罗斯的优势，抚远市大力发展跨境游，出台多项鼓励支持跨境游的优惠措施，优化出行 线路，简化通关手续，提升服务水平。游客可乘坐游船在黑龙江上航行，欣赏两岸旖旎风光。抚远市精 心推出了东极观光旅游线路，全力打造"华夏东极"品牌。 中俄互为最大邻国，合作地缘优势独特。如同身处界江两岸的人民习惯了共享第一缕晨光，抚远市 在开放、分享、合作中创造着更多交流机遇。2025年7月，第七届黑龙江省旅游产业发展大会在抚远举 行，以"共创融合开放新动能，共享特色文旅新机遇"为主题，近20个国家和地区政商界嘉宾共襄盛会， 深化与东北亚、东南亚、欧洲、中东等地区文旅开放合作。 秉持开放包容胸怀，发挥合作地缘优势，打造更多地方合作、旅游合作品牌，中俄人文交流将越来 越密切，中俄世代友好将有更多人文纽带。（刘梦丹） 第一缕阳光穿透晨雾，抚远市东极广场的汉白玉立柱被染上金晖。这里是中国版图上最早苏醒的土 地，旅游旺季，每天上千名中俄游客在乌苏里江和黑龙江交汇处共同迎接日出。 ...

Core Insights - Fuyuan City is leveraging its geographical advantage next to Russia to develop cross-border tourism, implementing various supportive measures to enhance travel experiences and simplify customs procedures [1] - The city has launched the "Hua Xia Dong Ji" brand and created the Dongji sightseeing tourism route to attract tourists, particularly from China and Russia [1] - The upcoming 2025 Heilongjiang Province Tourism Industry Development Conference in Fuyuan will focus on enhancing cultural and tourism cooperation with nearly 20 countries and regions [1] Group 1 - Fuyuan City is experiencing a surge in tourism, with thousands of Chinese and Russian tourists visiting daily during the peak season [1] - The city is committed to improving service levels and optimizing travel routes for cross-border tourism [1] - The event in 2025 aims to deepen cultural and tourism cooperation with Northeast Asia, Southeast Asia, Europe, and the Middle East [1] Group 2 - The initiative reflects a broader strategy of fostering open and cooperative relations between China and Russia, enhancing cultural exchanges [1] - Fuyuan City is positioned as a key player in promoting local and tourism cooperation brands [1] - The emphasis on shared experiences and cultural ties is expected to strengthen the long-standing friendship between the two nations [1]

Core Viewpoint - Fuyuan City, located at the easternmost point of mainland China, is leveraging its unique geographical and cultural advantages to develop its tourism industry, aiming for high-quality growth and becoming a renowned tourist destination [1][9]. Geographical and Cultural Resources - Fuyuan City shares a 212-kilometer border with Khabarovsk, Russia, making it a hub for Sino-Russian cultural exchange [2] - The city is home to diverse ethnic groups, including Han, Hezhe, and Russian, enriching its cultural offerings [2] - Visitors can experience traditional Hezhe cuisine and cultural activities, as well as Russian architectural and culinary influences [2] Policy Support for Tourism Development - The city has implemented the "14th Five-Year Plan for Cultural and Tourism Development" to support the tourism sector [3] - Initiatives include the construction of the Heixiazi Island International Tourism Island and the creation of a national 5A-level tourist attraction [3] - Policies encourage private investment in cultural tourism, aiming for an all-encompassing upgrade of the tourism industry [3] Diverse Tourism Experiences - Fuyuan is developing a comprehensive tourism route featuring key attractions like Dongji City Gate and Dongji Sun Plaza [4] - The city promotes cross-border tourism with simplified customs procedures and enhanced service levels [4] - Various measures have been introduced to improve the experience of cross-border travelers [4] Leisure and Vacation Industry Development - Fuyuan is focusing on leisure tourism, including the establishment of RV camps and self-driving routes [5] - Cultural experiences related to the Hezhe ethnic group are being promoted through hands-on activities [5] - The city hosts various international sports events, attracting both participants and spectators [5] Educational and Ecological Tourism - Fuyuan has developed research and educational tourism programs, including ecological and cultural education activities [6] - The city features several educational bases that offer insights into local biodiversity and cultural heritage [6] Cultural Integration in Tourism - Fuyuan is enhancing the cultural experience of its tourism offerings by integrating various cultural elements into its attractions [7] - The city has launched themed tourism activities to promote local cuisine and cultural stories [7] Service Quality Improvement - Fuyuan is upgrading its tourism services through smart technology, including mobile apps for visitor information [8] - A comprehensive tourism consultation service system has been established to assist visitors [8] - The city is focusing on training service personnel to enhance the overall quality of tourism services [8] Tourism Growth Metrics - In 2024, Fuyuan expects to receive 2.457 million tourists, a 40.7% increase year-on-year, with total tourism revenue projected at 1.843 billion yuan, also a 40.89% increase [9] - The upcoming 7th Heilongjiang Province Tourism Industry Development Conference is anticipated to provide further opportunities for tourism growth [9]

Group 1: Tourism Market Trends - The tourism market during the Dragon Boat Festival saw a rise in short-distance "micro-vacations," with consumers preferring trips within 300 kilometers [1][2] - Local and surrounding travel accounted for 64% of total travel orders, with popular destinations including Hangzhou, Nanjing, and Shanghai [2] - Domestic car rental orders increased significantly, with 44% of travel during the holiday involving self-driving [2] Group 2: Cultural Experience Consumption - Cultural experience consumption emerged as a highlight, with hotel bookings in destinations rich in cultural activities, such as Yueyang and Wuxi, increasing by over 40% year-on-year [2][3] - The combination of intangible cultural heritage and local cultural activities is enhancing the attractiveness of tourist destinations [1][2] Group 3: Family and Child-Oriented Travel - The overlap of the Dragon Boat Festival and Children's Day led to a surge in family travel, particularly to water parks, with ticket orders increasing by 165% [3][4] - Orders for family-friendly accommodations rose by over 50%, indicating a growing trend of multi-child families traveling together [3][4] Group 4: Cross-Border Travel - International flight prices decreased during the holiday, boosting outbound travel demand, with a 20% increase in bookings for connecting flights [4][5] - Inbound tourism orders grew by nearly 90%, with popular destinations including Shanghai and Beijing, and ticket sales for attractions increasing by over 150% [5]

Core Insights - The Dragon Boat Festival holiday travel market is experiencing steady growth, with local and surrounding travel dominating at 50% of the market share, emphasizing emotional value and practical needs [1][3] - Family travel is significantly boosted this year due to the overlap with Children's Day, with parent-child travel orders accounting for 35% of bookings [5][6] - The popularity of cross-border travel is rising, particularly for destinations within a 3-hour flight radius, such as Japan, South Korea, and Thailand [8][9] Local and Surrounding Travel - Local and surrounding travel is the primary focus during the Dragon Boat Festival, with a 23% year-on-year increase in domestic surrounding travel bookings [3] - Popular domestic destinations include Beijing, Shanghai, Nanjing, Chengdu, and Hangzhou, with strong demand from the Yangtze River Delta and Pearl River Delta regions [3] Cultural and Traditional Experiences - There is a 50% year-on-year increase in searches for cultural experiences related to the Dragon Boat Festival, with activities like dragon boat racing and zongzi making significant impacts on travel choices [4] - The popularity of cultural experiences is reflected in a 270% increase in searches related to "dragon boat" and "zongzi" [4] Family Travel Trends - The trend of multi-child family travel is notable, with a 51% increase in bookings for family rooms and a 42% increase for twin rooms compared to last year [6] - Short trips of 2 to 3 days are preferred by families, with popular destinations including Shanghai, Guangzhou, and Beijing [6] Cross-Border Travel - The gradual implementation of visa-free policies is positively impacting both outbound and inbound tourism, particularly for Thailand, which is seeing a significant increase in Chinese tourists [8] - Data shows a 493.8% year-on-year increase in Thai tourists visiting China, with projections of 6.73 million Chinese tourists visiting Thailand in 2024 [8] Popular Destinations - The top inbound destinations for the Dragon Boat Festival include Shanghai, Beijing, and Guangzhou, while popular outbound destinations are Japan, South Korea, and Thailand [9] - The trend of choosing destinations within a 3-4 hour flight radius is evident, with affordable flight options further encouraging travel [9]

Investment Rating - The report rates the leisure service industry as "Positive" for investment [2][28]. Core Insights - The May Day holiday tourism consumption exceeded expectations, with a total of 314 million domestic trips, a year-on-year increase of 6.4%, and total spending of 180.27 billion yuan, up 8.0% year-on-year [5][10]. - The trend of "reverse tourism" is prominent, with a significant increase in rural tourism, leading to higher hotel demand in surrounding areas [5][17]. - Both inbound and outbound tourism markets are experiencing a robust recovery, with inbound travel orders increasing by 130% year-on-year during the holiday [5][23]. Summary by Sections 1. Travel Consumption: Continued Growth in May Day Tourism - During the May Day holiday, domestic tourism market heat continued to rise, with a slight increase in average spending per person to 574 yuan, up 1.48% year-on-year [5][15]. - The total number of domestic trips reached 314 million, with total spending of 180.27 billion yuan [5][10]. 2. Domestic Tourism: "Reverse Tourism" Trend and Rising Self-Driving Travel - The "reverse tourism" trend is evident, with rural tourism bookings increasing by nearly 20% year-on-year [5][17]. - Self-driving travel is also on the rise, with average car rental spending increasing by 24% and the average rental duration extending to 4 days [20]. 3. Inbound and Outbound Tourism: Mutual Growth - Inbound tourism orders surged by 130% year-on-year, with significant growth in travelers from the U.S., South Korea, and Japan [23][24]. - Outbound tourism also saw a 20% increase in orders, with popular destinations including Japan, South Korea, and Thailand [24]. 4. Investment Analysis - The report suggests that the May Day holiday tourism performance was better than expected, with a recommendation to invest in hotels, scenic spots, and duty-free companies [28].