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外骨骼、机器狗伴游、机器人秀技……文旅“新”潮涌动 超燃“科技游”受追捧
Yang Shi Wang· 2025-10-02 07:49
Core Insights - The 2025 National Day and Mid-Autumn Festival holiday will feature an 8-day break, with a surge in "cultural tourism + technology" projects enhancing visitor experiences [1] - Experts indicate that technology is transforming the cultural tourism industry, creating a new production capacity characterized by informatization, digitalization, and intelligence [1][22] Group 1: Technological Integration in Cultural Tourism - The rise of "tech tourism" is becoming a new benchmark in the cultural tourism sector, showcasing the dual strengths of technological development and cultural tourism [1][22] - Various regions are leveraging technology to enhance product offerings, thereby improving competitiveness and creating new tourism products and experiences [22] Group 2: Specific Technological Initiatives - In Shenzhen, a robot-themed street has become a new cultural tourism hotspot, featuring robot parades and interactive games, with an expected participation of over 100,000 visitors during the holiday [5] - Beijing has introduced 10 industrial technology-themed travel routes, including a robot-themed restaurant where robots handle reception and service, attracting significant customer interest [8] - The Jiangxi Helicopter Science Museum allows visitors to interact closely with famous helicopters, showcasing high-tech elements that enhance the visitor experience [10][11] Group 3: Visitor Engagement and Experience - In Shaanxi, the AI Innovation Port features a VR theater themed around Qin culture, offering immersive experiences that attract over 2,000 visitors daily, a 12% increase year-on-year [14] - The integration of AI in cultural tourism is creating new interactive experiences, such as controlling racing cars and cooking popcorn using brainwave sensors [16][22] - The Enshi Grand Canyon in Hubei is expected to receive over 110,000 visitors during the holiday, with the introduction of high-tech equipment like exoskeletons and robotic companions to enhance the visitor experience [25][27]
马蜂窝旅游AI商业化副总经理陆蕾:AI旅游平台的核心竞争力在于“技术温度”
Bei Jing Shang Bao· 2025-05-28 10:15
Core Insights - The 2025 Tourism High-Quality Development Forum highlighted the role of AI in transforming the tourism industry, emphasizing the emergence of platforms with three key characteristics: model innovation, differentiated services, and intelligent agent empowerment [1][3]. Group 1: Model Innovation - The transition from "content + service" to "tool + service + community" is a significant shift in the tourism sector, with companies like Mafengwo upgrading traditional "official guides" to intelligent tools [3]. - Mafengwo enhances information accuracy through "slow thinking chain technology + vertical fine-tuning model" and has launched initiatives like "AI Travel Guizhou" to create a closed loop from content seeding to service conversion [3]. Group 2: Differentiated Services - The focus is on scaling to meet personalized demands, leveraging years of tourism content data and industry internet accumulation [3]. - The "small vehicle small group + guide" service model has been piloted in Guizhou, achieving a scale effect that retains customization while reducing user decision-making costs [3]. Group 3: Intelligent Agent Empowerment - AI intelligent agents are being integrated into hardware, such as robotic companions, to provide services like museum tours and translation in tourist areas [3]. - The collaboration with Singapore's Merlion IP aims to expand international scenarios, while intelligent agents empower both scenic spots and "small B" operators by organizing destination maps and facilitating resource integration [3]. Group 4: Core Competitiveness - The core competitiveness of AI tourism platforms lies in "technical warmth," which combines data and algorithmic support with a focus on the experiential essence of the cultural tourism industry [4]. - The threefold value of "tool convenience + service humanization + community belonging" is redefining the connection between tourists and destinations [4].