作为全国首个景区专属AI服务集成平台，"AI游西江"的证件核验功能首创"分级审核+异常行为识别"双 机制，覆盖学生、教师等5类高频优惠人群，将人工抽检比例降至15%，核验效率提升3倍。新增的一键 投诉入口建立"线上提交-电话回访-后台追踪"三级处理流程，将平均响应时长从48小时压缩至4小 时。"AI游贵州"平台则立足全省，提供更广泛的智慧服务。升级后的多语言 "AI行程定制"功能，支持 外语输入与多语种行程生成，入境游客可直接使用母语获取定制化行程方案，有效解决外国游客在贵州 的语言障碍问题，提升国际化服务水准。 【环球网科技综合报道】8月28日，马蜂窝携自主研发的AI行程规划、AI旅行助手APP、AI具身智能、 AI文创，以及全新升级的目的地智能体"AI游西江"和"AI游贵州"等产品亮相2025中国国际大数据产业博 览会（以下简称"2025数博会"），全面展示其在"AI+旅游"深度融合中的前沿探索与实践成果。 "旅游业正经历'个性化的规模化'变革，而AI是实现这一变革的核心引擎。"在数博会"青数聚"青年大数 据创新创业交流活动中，马蜂窝创始人、CEO陈罡在主题演讲中称，"马蜂窝正通过自研旅游行业垂直 模型、 ...

据了解，马蜂窝目的地智能体"AI游贵州"和"AI游西江"进行了升级，升级后的目的地智能体一改以往用 户主动提问的开放对话模式，采用卡片式布局，将攻略信息、玩法预订、AI播客等核心功能用清晰模 块直观展示，首次实现目的地服务的全流程数字化整合。其中，作为全国首个景区专属AI服务集成平 台，"AI游西江"的证件核验功能首创"分级审核+异常行为识别"双机制，覆盖学生、教师等5类高频优惠 人群，将人工抽检比例降至15%，核验效率提升3倍。"AI游贵州"平台则立足全省，提供更广泛的智慧 服务。升级后的多语言 "AI行程定制"功能，支持外语输入与多语种行程生成，入境游客可直接使用母 语获取定制化行程方案，有效解决外国游客在贵州的语言障碍问题，提升国际化服务水准。 马蜂窝创始人、CEO陈罡表示，马蜂窝正通过自研旅游行业垂直模型、构建旅游知识图谱，并深度应用 RAG增强检索等多项技术，将AI从"附加功能"升级为旅游行业的"基础设施"，让个性化服务得以高效落 地。 北京商报讯（记者 吴其芸）近日，马蜂窝携自主研发的AI行程规划、AI旅行助手APP、AI具身智能、 AI文创，以及全新升级的目的地智能体"AI游西江"和"AI游贵州 ...

Core Viewpoint - The article discusses the transformation of the travel industry through AI technology, emphasizing that the current AI era is just beginning and presents new opportunities for companies like Mafengwo to innovate and adapt their business models [3][12]. Group 1: Company Background and Evolution - Mafengwo, founded by Chen Gang, has evolved from a travel community website to a major player in the travel industry, now facing the challenges and opportunities presented by the AI era [2][22]. - The company has shifted its focus from user-generated content (UGC) to AI-driven services, indicating a significant change in its operational logic [9][10]. Group 2: AI Integration and Product Development - The introduction of the "AI Roadbook" feature in the Mafengwo app represents a significant step towards integrating AI into travel planning, providing users with comprehensive travel guides based on extensive data [6][9]. - The company is developing its own AI models, collaborating with third-party companies to enhance its technology and improve user experience [17][18]. Group 3: Market Position and Competitive Landscape - Chen Gang believes that while competitors are emerging in the AI travel space, Mafengwo's focus on personalized and actionable travel solutions sets it apart from others who may provide less relevant information [17][20]. - The company is not overly concerned about competition, viewing the current market as just the beginning of a larger transformation in the travel industry [21]. Group 4: Strategic Partnerships and Future Outlook - Mafengwo has formed strategic partnerships with local governments, particularly in Guizhou, to enhance its service offerings and contribute to local economic development [24][25]. - The company aims to redefine the travel experience by moving towards personalized, immersive travel solutions, aligning with changing consumer demands post-pandemic [27].

Core Insights - The 2025 Tourism High-Quality Development Forum highlighted the role of AI in transforming the tourism industry, emphasizing the emergence of platforms with three key characteristics: model innovation, differentiated services, and intelligent agent empowerment [1][3]. Group 1: Model Innovation - The transition from "content + service" to "tool + service + community" is a significant shift in the tourism sector, with companies like Mafengwo upgrading traditional "official guides" to intelligent tools [3]. - Mafengwo enhances information accuracy through "slow thinking chain technology + vertical fine-tuning model" and has launched initiatives like "AI Travel Guizhou" to create a closed loop from content seeding to service conversion [3]. Group 2: Differentiated Services - The focus is on scaling to meet personalized demands, leveraging years of tourism content data and industry internet accumulation [3]. - The "small vehicle small group + guide" service model has been piloted in Guizhou, achieving a scale effect that retains customization while reducing user decision-making costs [3]. Group 3: Intelligent Agent Empowerment - AI intelligent agents are being integrated into hardware, such as robotic companions, to provide services like museum tours and translation in tourist areas [3]. - The collaboration with Singapore's Merlion IP aims to expand international scenarios, while intelligent agents empower both scenic spots and "small B" operators by organizing destination maps and facilitating resource integration [3]. Group 4: Core Competitiveness - The core competitiveness of AI tourism platforms lies in "technical warmth," which combines data and algorithmic support with a focus on the experiential essence of the cultural tourism industry [4]. - The threefold value of "tool convenience + service humanization + community belonging" is redefining the connection between tourists and destinations [4].