国泰客运董事彭彧在揭幕仪式上表示："首都机场是我们重要的国际航空枢纽。目前为止国泰每天有7对 航班往来北京首都国际机场，在这样的服务频率下，我们有大量的商务旅客，还有一些公务旅行的客人 等各类旅客。我们致力营造与香港和全球旗舰贵宾室一脉相承的温馨氛围，传递暖意与亲切感。让我们 的旅客及会员从踏上旅程开始就深切感受到贴心接待和照顾。" 升级改造之后的贵宾室虽然在面积上并没有增加，但相比此前的版本在空间布局上进行了彻底的改造， 国泰相关负责人在揭幕仪式上对包括《华夏时报》在内的媒体介绍时表示，"改造之后的贵宾室差不多 有一半的面积都有屋顶覆盖，同时也按照功能不同设置了多个分区，国泰希望所有的贵宾室都淡化一些 商务色彩，增加更多家的感觉，同时在风格和功能上保持一致。" 航空运输业经历新冠疫情的"洗礼"之后，已经出现了诸多颠覆以往运行模式的结构性变化，其中一个显 著的趋势就是以大量商旅客户为代表的"中间层"旅客受经济环境影响需求减弱，使得航空公司迫切需要 想办法留住那些数量并不庞大的以高等级会员及两舱旅客为代表的高收益客户群体。这也使得斥巨资进 行机上和地面设备的升级换代成为一个必然的选项。 作为近年来逐渐开始将重心 ...

Core Viewpoint - The aviation industry is undergoing structural changes post-COVID-19, with a notable decline in demand from business travelers, prompting airlines to focus on retaining high-revenue customers such as premium members and business class passengers [2][5]. Group 1: Company Strategy - Cathay Pacific is enhancing its route network in mainland China and upgrading airport lounges to attract high-end customers traveling through Hong Kong [2][3]. - The newly renovated lounge at Beijing Capital International Airport reflects Cathay Pacific's commitment to providing a consistent and welcoming experience for travelers, aligning with its global standards [3][4]. - Cathay Pacific's investment plan, amounting to HKD 100 billion, aims to upgrade its fleet, cabin products, and ground facilities to strengthen its competitiveness in the high-end aviation market [4][5]. Group 2: Market Dynamics - High-end travelers, despite being only 3-5% of total passengers, contribute 15-20% of passenger revenue, making them crucial for airlines' recovery post-pandemic [5][6]. - The demand for high-end travel is more resilient, driven by business needs such as attending meetings and events, which necessitates airlines to enhance both their service offerings and network accessibility [6][7]. - Cathay Pacific is expanding its presence in North America, with a significant increase in flight frequency and the establishment of a new lounge at New York's JFK Airport, reflecting the importance of this market for high-end revenue [7][8]. Group 3: Future Outlook - Cathay Pacific plans to offer 1.3 million round-trip seats on East Asia-North America routes from September 2024 to February 2025, aiming to attract more high-end travelers and improve business class seat occupancy [8]. - The airline's strategy includes continuous upgrades to its network and services, with a focus on expanding its presence in mainland China and enhancing customer experience through dedicated lounges [5][8].

Core Viewpoint - The article emphasizes the dual strategy of "offensive and defensive" approaches in business operations, particularly in the context of Cathay Pacific's recent financial performance and strategic initiatives [1][3]. Financial Performance - In the first half of 2025, Cathay Pacific achieved a revenue of HKD 54.31 billion, representing a year-on-year growth of 9.5%, and a net profit of HKD 3.7 billion, up 1.1% [3]. - Passenger revenue reached HKD 37.21 billion, a year-on-year increase of 12.7%, with a total passenger volume of 13.6 million, reflecting a 27.8% growth compared to the same period in 2024 [14]. Strategic Initiatives - Cathay Pacific is expanding its route network, adding 19 new passenger routes, bringing its total to over 100 global destinations, with 23 in mainland China [6][11]. - The airline is focusing on three strategic directions for its route expansion: capturing regional economic vitality, leveraging the "Belt and Road" initiative, and enhancing intercontinental connectivity [4]. Investment in Assets - The company announced the purchase of 14 additional Boeing 777-9 aircraft, increasing its total order to 35, which signifies a strong commitment to future growth despite current challenges [9]. - Cathay Pacific's total investment in new aircraft, cabin products, airport lounges, and digital innovations exceeds HKD 100 billion, aimed at enhancing customer experience and solidifying its position as a global aviation hub [10]. Customer Experience Enhancements - Upgrades to ground services include the reopening of the "E-Lounge" in Hong Kong and the upcoming launch of a flagship lounge in Beijing, creating a comprehensive service experience for travelers [6]. - The airline's focus on customer experience is reflected in its recognition as one of the top three global airlines by Skytrax, along with awards for best economy class and in-flight entertainment [19]. Talent Development - Cathay Pacific is expanding its workforce by recruiting 1,000 new employees from mainland China, aiming to enhance its operational capabilities and support growth in the Greater Bay Area [18]. - The company has initiated a pilot training program for mainland candidates, successfully integrating new talent into its operations [18]. Market Outlook - The airline anticipates continued strong demand for passenger services in the second half of the year, despite geopolitical uncertainties and market competition [17]. - Cathay Pacific is actively exploring new cargo opportunities in regions like Southeast Asia and India to mitigate risks associated with trade tensions [17].