Core Viewpoint - The article discusses the transformation of residential development from "space manufacturing" to "scene creation," highlighting the revitalization of previously overlooked areas, such as the elevated layers in communities, into high-quality lifestyle spaces through brand collaborations [5][21]. Group 1: Community Transformation - The shift in consumer demand from "having a house" to "living in a good house" is driving a profound change in community value, where the completeness of physical amenities is now a basic requirement, and the enhancement of living quality has become the core competitive advantage of high-end residential products [5][21]. - Developers are reassessing the value potential of community spaces, particularly focusing on the long-ignored elevated layers, which are being transformed into themed lifestyle spaces through deep collaborations with well-known cultural brands and lifestyle IPs [5][21]. Group 2: Case Studies of Successful Projects - The Chengdu New Hope D23 project serves as a benchmark for high-end community scene innovation, creating a super lifestyle club system that integrates social, cultural, and leisure elements through partnerships with both local and international brands [7]. - The project features a whiskey lounge that offers a curated selection of rare whiskeys and personalized services, a book bar with a collection of 4,000 books, and a Starbucks "Inspiration Workshop" that functions as a creative coffee art laboratory, all designed to enhance community interaction and lifestyle experiences [8][10]. Group 3: Cultural Integration in Real Estate - The Hangzhou招商蛇口·杭序府 project exemplifies the deep integration of real estate with cultural IP, focusing on "cultural empowerment of space" by incorporating stone carving art into community life, thereby enhancing the cultural tone of the project and fostering a sense of belonging among residents [13][21]. - The project includes an art exhibition hall showcasing local cultural themes and a stone carving salon that offers monthly workshops, integrating art education into daily community life [15][21]. Group 4: Future Trends in High-End Residential Development - The revival of elevated layers signifies a shift from functionalism to emotional connection and cultural identity in community amenities, with developers transforming communities into "third spaces" that support diverse lifestyle scenarios and nurture community ecosystems [21][22]. - The future competition in high-end residential markets will focus on developers' ability to integrate top-tier IP resources, refine scene operation expertise, and creatively translate cultural genes and regional characteristics into unique community experiences [22].

Core Viewpoint - The article emphasizes the evolving trends in the real estate market, highlighting the importance of emotional consumption and the need for residential products to focus on psychological healing, value recognition, and intelligent living experiences [5][15][14]. Group 1: Company Product Dynamics - The launch of the "2025 Huazhong Land Good House" model in Beijing reflects a commitment to human-centered design and cultural integration, aiming to meet urban living demands [9]. - Huafa's "Hui Life" community has expanded to over 200 groups nationwide, focusing on health and lifestyle, with more than 1,500 events attracting over 80,000 participants [11]. - The residential market has shown improvement in transaction structures, with an increase in the proportion of larger units (120㎡ and above), particularly in the 140-160㎡ segment, which saw a year-on-year increase of 1.3 percentage points [20][25]. Group 2: Customer Trends - Emotional consumption is on the rise, with social media discussions around self-care and quality living experiences increasing significantly, indicating a shift in consumer behavior towards wellness and identity expression [14][15]. - The demand for residential products is shifting towards creating spaces that resonate emotionally and provide a sense of community, with a focus on shared spaces and thematic community activities [17][15]. Group 3: Residential Product Structure Characteristics - The overall transaction structure in the national market is improving, with all segments of products over 120㎡ showing year-on-year increases, particularly in the 140-160㎡ range [20][25]. - In major cities like Shanghai, the market share for 100-120㎡ and 120-140㎡ units has increased, with respective year-on-year increases of 6.9 and 4 percentage points [31]. - The high-end product demand is strong in the Yangtze River Delta region, with the proportion of transactions above 1 million yuan increasing by 1.9 percentage points compared to the previous year [26]. Group 4: Project Highlights - The Hangzhou招商蛇口·杭序府 project features innovative design elements such as asymmetrical facades and a unique underground parking structure, enhancing both aesthetics and functionality [48][53]. - The project has achieved significant sales success, with the first online selection selling out in half a day, generating approximately 1.36 billion yuan [53]. - The design incorporates a variety of residential unit types, ensuring optimal views and maximizing resource sharing among residents [60][61].