以下文章来源于克而瑞产品测评 ，作者产品力研究中心 克而瑞产品测评 . 聚焦房地产产品、交付研究及产品力、交付力测评 1本月看点 HIGHLIGHTS 房企产品动态 客户趋势 住宅结构特征 产品亮点分析 优秀项目分析 杭州招商蛇口·杭序府：位于上城区高端住宅聚集区，招商蛇口TOP序系2025新作；钱江 新城二期,板块以"总部经济+纯粹改善生活区"为主；外立面以不对称无锐角设计及曲线 造型呼应钱塘江潮；南偏东1 5度错位排布，视野与资源最大化；杭州主城首例上抬地库 2 025华润置地好房子样板落地暨北京臻澐产品发布。 华发"荟生活"全新升级"华友荟"理想社群。 情绪消费帮助缓解焦虑填补精神空虚，消费疗愈潮兴起。 住宅产品需更注重心理疗愈、价值认同和智能化生活体验的方向。 1 - 6月，全国市场成交结构更趋改善，120㎡以上各个面积段产品成交占比均同比持增， 其 中 ， 140 - 1 60 ㎡ 产 品 同 比 增 幅 最 高 ， 为 1. 3 个 百 分 点 。 从 总 价 段 来 看 ， 环 渤 海 、 长 三 角、珠三角区域趋向高总价段，中西部区域趋向低总价段。 1 - 6月，上海成交面积结构趋于集中，10 ...

Group 1 - Restaurant location selection is crucial, requiring assessment of target customer demographics, market supply and demand, and infrastructure [1] - The beverage industry in China is experiencing significant price reductions, with major brands lowering prices while smaller brands increase volume without raising prices [2] - The Ministry of Industry and Information Technology is tightening safety regulations for the electric vehicle sector, addressing issues such as smart driving promotions and safety standards [3] Group 2 - Current brand marketing trends focus on creative videos and brand collaborations, but the effectiveness of these strategies is questionable, often yielding low actual value compared to costs [4] - There is a noticeable shift in consumer demand for automobiles in China, with many now viewing cars as a third living space rather than just a means of transportation [5] - The instant retail market is expected to see intensified competition by 2025, with major players establishing barriers that make it difficult for competitors to replicate their models [6] Group 3 - Voice hall live streaming is emerging as a new entertainment sector, projected to reach a market size of nearly 7 billion yuan by 2025, providing emotional value and virtual companionship to users [7] - The PC game "Dark Zone Breakthrough: Infinite" has launched successfully, achieving top rankings on the Wegame platform, supported by a strong foundation and market reputation built over years [8]

Core Viewpoint - The Shanghai International Auto Show showcases cutting-edge technologies and innovations in the automotive industry, emphasizing the theme of "Embracing Innovation for a Shared Future" [1] Group 1: Company Innovations - Harman, a subsidiary of Samsung Electronics, presents advanced solutions and automotive audio systems at the auto show, highlighting its commitment to innovation in the automotive technology sector [1] - The Ready Engage product integrates Cerence AI's voice assistant platform, offering personalized AI interaction experiences that adapt to rapid technological advancements [1][2] - Ready Upgrade provides a turnkey solution that shortens development cycles and costs, enabling software updates every three months and model upgrades within six months [2] Group 2: Market Positioning - China is recognized as a significant market for new energy vehicles, driving innovations in in-car displays, smart cockpits, and OTA upgrades, which inject new momentum into global smart automotive development [3] - Harman is deepening its local R&D and strategic layout in China, establishing a comprehensive operational and management system across multiple cities [3] - The company has invested 100 million yuan in a smart manufacturing plant for automotive displays in Suzhou, featuring advanced production lines and AI visual inspection technology [3] Group 3: Future Directions - Harman aims to expand the boundaries of smart cockpit technology and in-car experiences, focusing on strategic collaborations to explore future technologies and solutions [4] - The company plans to adhere to the philosophy of "consumer-grade experience, automotive-grade quality," developing competitive products that resonate emotionally with consumers [4]

零重力座椅是如何从一个生僻概念变成车企最热衷的标签？ 文丨司雯雯 编辑丨宋玮 汽车公司总是假设人们分辨得出座椅上 12 点按摩和 14 点按摩的不同，且能精妙利用超过 20 向电 动调节，把自己摆放至 "零重力" 位置，体会 Nappa 头层牛皮和半苯胺真皮的差异——即便乘客可 能只在车上待一个小时。 从 1915 年左右第一张可前后调节的驾驶员座椅算起，座椅在汽车上存在百年，但从未像今天这样， 受到如此重视。 车企相信用户愿意为一张更舒适的座椅付出：一辆 30 万元左右的汽车，想要享受通风、加热和按摩 等功能，需要另外再付 1.5 万元，另一些车企选择标配，隐含意义是，人人都需要。 座椅迅速成为座舱内最昂贵的零部件，也是车企竞争的焦点——从大众车型到高端车型，CEO 们在 发布会为座椅单独留出时间，即使没有新功能，也可以堆配置——按摩点数、加热档位、通风程度 不断刷新，"零重力座椅" 从 50 万元的车型下放到 15 万元，一些车企开始拼小众场景，比如主驾、 副驾向后旋转，与二排面面相望。 2021 年，蔚来、理想分别净亏损 40.2 亿、3.2 亿元，但都决定花 1 亿元自研座椅。花在占汽车 Bom 成本 ...