克而瑞产品测评 . 聚焦房地产产品、交付研究及产品力、交付力测评 当住宅开发从"空间制造"转向"场景营造"，架空层这片曾被遗忘的灰色地带，正被头部房企打造成 品牌联名的高质感泛会所。 文/产品力研究中心 随着消费者从"有房住"向"住好房"需求转变，社区价值正经历一场深刻变革。物理配套的完备性已是基础 门槛，而生活品质的放大器效应逐渐成为高端住宅产品的核心竞争力。这种转变驱动着开发商重新审视社 区空间的价值潜力，尤其聚焦于长期被忽视的架空层区域。 通过深度联名知名文化品牌与生活方式IP，一批标杆项目将架空层转型为主题泛会所空间，构建起自生长 的社区情感生态系统。业主最终收获的已不再是孤立的功能盒子，而是深度融合互动的生活方式解决方 案。 品牌联名将传统社区配套升级为策展型生活平台 01 以下文章来源于克而瑞产品测评 ，作者产品力研究中心 成都新希望D23风华项目通过深度品牌联名合作，在3、4号楼架空层打造了集社交、文化与休闲于一体的 超级泛会所体系，成为成都高端社区场景创新的标杆案例。该项目与本土及国际知名品牌携手，以专业运 营能力为业主构建了多元化的生活场景。 萃坊STILLFUN威士忌行政酒廊 ， 作为成都 ...

Core Insights - The "Neighbor Cube" service complex in the Shanyin Street community represents a new paradigm in community governance, transforming an old factory into a multifunctional space that enhances local services and promotes modern governance practices [1][2] Group 1: Community Transformation - The Shanyin Street community faced challenges such as outdated facilities and a high elderly population, with seniors making up 30% of the demographic [2] - The community initiated a comprehensive renovation project in 2024, upgrading over 14,000 square meters of old residential buildings, including facade improvements and green space enhancements [2] - The "Neighbor Cube" integrates various services, including a tool lending service, a traditional Chinese medicine wellness center, and a youth fitness area, promoting a shared living hub for all age groups [2] Group 2: Elderly Care and Health Services - The "Neighbor Cube" serves as a hub for a "happiness in elderly care" ecosystem, providing 24-hour customer service for emergency assistance and connecting with community health service stations for medical services [2] - A "three-in-one" elderly care system is established, focusing on social engagement, precise service delivery through a smart elderly care platform, and professional home care services [2] Group 3: Community Governance and Participation - The governance innovation in Shanyin Street is driven by dual empowerment through party leadership and resident autonomy, forming a talent pool of nearly 200 individuals, including party members and volunteers [3] - The community has implemented a points exchange system, allowing residents to earn points through volunteer services that can be redeemed for various community services, fostering a positive feedback loop [3] Group 4: Overall Impact - The "Neighbor Cube" symbolizes the transformation from physical renewal to governance innovation, providing a model for large cities to address community engagement and service delivery challenges [4]

Core Viewpoint - The real estate industry is transitioning from a focus on quantity to a focus on quality, technology, and service as it navigates through challenging times [1][2][17]. Policy Changes and Market Dynamics - The end of the purchase restrictions marks the most relaxed environment for the real estate sector in 20 years, signaling the conclusion of a real estate bull market [2]. - The term "bottoming out" has become common in government assessments of the real estate market, indicating a shift in focus towards stabilizing the industry [3][4]. - The government is implementing policies to ensure project delivery and financial security while exploring new development models to help companies recover from losses [4][5]. Liquidity and Delivery Challenges - The lack of liquidity in the real estate market poses significant risks, as it discourages consumer purchases and hampers cash recovery for companies [7][8]. - The period from 2021 to 2024 is critical for delivery pressures, with 2024 potentially being the last major delivery year for the industry [10]. - The government has introduced measures to stimulate liquidity, including policies focused on timely delivery, financial safety, and ensuring quality housing [9][12]. Shift in Housing Demand - There is a notable shift in housing demand from mere availability to quality, with the urban residential unit ratio reaching 1.07 in 2023, indicating a transition from "having a home" to "having a good home" [15]. - The emphasis on "good housing" is expected to intensify by 2025, prompting leading real estate companies to enhance their focus on safety, comfort, and sustainability [15]. New Development Models - The concept of a "new development model" has gained traction, with government reports emphasizing the need for affordable housing and a coordinated mechanism involving people, housing, land, and finance [20][21]. - Real estate companies are encouraged to diversify their business models beyond traditional home sales, exploring areas such as rental housing, property management, and real estate agency services [22]. Financial Resilience and Business Diversification - Many companies are beginning to adopt long-term strategies and light asset operations, supported by government policies [24]. - For instance, Longfor Group has successfully integrated development, operation, and service sectors, becoming one of the few profitable companies in 2024 [26]. - Longfor's operational and service segments generated significant revenue, contributing to overall financial stability [27][32]. Future Growth and Market Potential - The expansion of the middle class in first- and second-tier cities is expected to drive demand for high-quality shopping centers and premium rental apartments [35]. - The shift towards service-oriented operations in commercial real estate is being supported by government initiatives to revitalize existing assets [37]. - The strategy of "space as a service" is being embraced by companies like Longfor, which has diversified its business portfolio to include commercial investment and asset management [40]. Conclusion - As the industry transitions from capital-driven growth to capability-driven growth, companies must leverage policy benefits to enhance service quality and operational efficiency, positioning themselves for success in a competitive landscape [40].