《中国经营报》记者从智能生活品牌MOVA方面获悉，在CES 2026上，该公司展出了扫地机器人产 品：搭载飞行模组的扫地机器人MOVA Pilot 70。借助飞行模组，该款扫地机器人可以从一层缓缓升 空，落在展台模拟的二楼或楼顶平台上。 MOVA方面表示，这揭示出公司对未来清洁产品形态的终极思考：空间即服务。"当清洁设备突破重力 限制，家庭的多楼层、挑空厅、错层露台都将被纳入服务网格。虽然目前还面临部分挑战，但它如概念 车一般，指明了行业探索的星辰大海，并驱动轻量化、高能量密度电池、复杂空间导航等底层技术加速 成熟。" 清洁电器正在经历一场前所未有的"自我进化"。 日前，2026年国际消费电子展（以下简称"CES 2026"）在美国拉斯维加斯开幕。 "未来的家庭智能终端，或将诞生于今天的飞行扫地机器人之中。"MOVA方面表示，当一台设备能自主 认知空间结构、调度自身移动并管理专用耗材时，已初具"家庭环境自主维护智能体"的雏形。 除了"会飞"的扫地机器人外，MOVA还在CES2026上展示了会爬楼的扫地机器人ZEUS 60。"对于复式、 别墅用户而言，楼层是物理隔断，也是清洁自动化链条上最脆弱的一环。"MOVA ...

Core Viewpoint - The article discusses the transformation of residential development from "space manufacturing" to "scene creation," highlighting the revitalization of previously overlooked areas, such as the elevated layers in communities, into high-quality lifestyle spaces through brand collaborations [5][21]. Group 1: Community Transformation - The shift in consumer demand from "having a house" to "living in a good house" is driving a profound change in community value, where the completeness of physical amenities is now a basic requirement, and the enhancement of living quality has become the core competitive advantage of high-end residential products [5][21]. - Developers are reassessing the value potential of community spaces, particularly focusing on the long-ignored elevated layers, which are being transformed into themed lifestyle spaces through deep collaborations with well-known cultural brands and lifestyle IPs [5][21]. Group 2: Case Studies of Successful Projects - The Chengdu New Hope D23 project serves as a benchmark for high-end community scene innovation, creating a super lifestyle club system that integrates social, cultural, and leisure elements through partnerships with both local and international brands [7]. - The project features a whiskey lounge that offers a curated selection of rare whiskeys and personalized services, a book bar with a collection of 4,000 books, and a Starbucks "Inspiration Workshop" that functions as a creative coffee art laboratory, all designed to enhance community interaction and lifestyle experiences [8][10]. Group 3: Cultural Integration in Real Estate - The Hangzhou招商蛇口·杭序府 project exemplifies the deep integration of real estate with cultural IP, focusing on "cultural empowerment of space" by incorporating stone carving art into community life, thereby enhancing the cultural tone of the project and fostering a sense of belonging among residents [13][21]. - The project includes an art exhibition hall showcasing local cultural themes and a stone carving salon that offers monthly workshops, integrating art education into daily community life [15][21]. Group 4: Future Trends in High-End Residential Development - The revival of elevated layers signifies a shift from functionalism to emotional connection and cultural identity in community amenities, with developers transforming communities into "third spaces" that support diverse lifestyle scenarios and nurture community ecosystems [21][22]. - The future competition in high-end residential markets will focus on developers' ability to integrate top-tier IP resources, refine scene operation expertise, and creatively translate cultural genes and regional characteristics into unique community experiences [22].

Core Insights - The "Neighbor Cube" service complex in the Shanyin Street community represents a new paradigm in community governance, transforming an old factory into a multifunctional space that enhances local services and promotes modern governance practices [1][2] Group 1: Community Transformation - The Shanyin Street community faced challenges such as outdated facilities and a high elderly population, with seniors making up 30% of the demographic [2] - The community initiated a comprehensive renovation project in 2024, upgrading over 14,000 square meters of old residential buildings, including facade improvements and green space enhancements [2] - The "Neighbor Cube" integrates various services, including a tool lending service, a traditional Chinese medicine wellness center, and a youth fitness area, promoting a shared living hub for all age groups [2] Group 2: Elderly Care and Health Services - The "Neighbor Cube" serves as a hub for a "happiness in elderly care" ecosystem, providing 24-hour customer service for emergency assistance and connecting with community health service stations for medical services [2] - A "three-in-one" elderly care system is established, focusing on social engagement, precise service delivery through a smart elderly care platform, and professional home care services [2] Group 3: Community Governance and Participation - The governance innovation in Shanyin Street is driven by dual empowerment through party leadership and resident autonomy, forming a talent pool of nearly 200 individuals, including party members and volunteers [3] - The community has implemented a points exchange system, allowing residents to earn points through volunteer services that can be redeemed for various community services, fostering a positive feedback loop [3] Group 4: Overall Impact - The "Neighbor Cube" symbolizes the transformation from physical renewal to governance innovation, providing a model for large cities to address community engagement and service delivery challenges [4]

Core Viewpoint - The real estate industry is transitioning from a focus on quantity to a focus on quality, technology, and service as it navigates through challenging times [1][2][17]. Policy Changes and Market Dynamics - The end of the purchase restrictions marks the most relaxed environment for the real estate sector in 20 years, signaling the conclusion of a real estate bull market [2]. - The term "bottoming out" has become common in government assessments of the real estate market, indicating a shift in focus towards stabilizing the industry [3][4]. - The government is implementing policies to ensure project delivery and financial security while exploring new development models to help companies recover from losses [4][5]. Liquidity and Delivery Challenges - The lack of liquidity in the real estate market poses significant risks, as it discourages consumer purchases and hampers cash recovery for companies [7][8]. - The period from 2021 to 2024 is critical for delivery pressures, with 2024 potentially being the last major delivery year for the industry [10]. - The government has introduced measures to stimulate liquidity, including policies focused on timely delivery, financial safety, and ensuring quality housing [9][12]. Shift in Housing Demand - There is a notable shift in housing demand from mere availability to quality, with the urban residential unit ratio reaching 1.07 in 2023, indicating a transition from "having a home" to "having a good home" [15]. - The emphasis on "good housing" is expected to intensify by 2025, prompting leading real estate companies to enhance their focus on safety, comfort, and sustainability [15]. New Development Models - The concept of a "new development model" has gained traction, with government reports emphasizing the need for affordable housing and a coordinated mechanism involving people, housing, land, and finance [20][21]. - Real estate companies are encouraged to diversify their business models beyond traditional home sales, exploring areas such as rental housing, property management, and real estate agency services [22]. Financial Resilience and Business Diversification - Many companies are beginning to adopt long-term strategies and light asset operations, supported by government policies [24]. - For instance, Longfor Group has successfully integrated development, operation, and service sectors, becoming one of the few profitable companies in 2024 [26]. - Longfor's operational and service segments generated significant revenue, contributing to overall financial stability [27][32]. Future Growth and Market Potential - The expansion of the middle class in first- and second-tier cities is expected to drive demand for high-quality shopping centers and premium rental apartments [35]. - The shift towards service-oriented operations in commercial real estate is being supported by government initiatives to revitalize existing assets [37]. - The strategy of "space as a service" is being embraced by companies like Longfor, which has diversified its business portfolio to include commercial investment and asset management [40]. Conclusion - As the industry transitions from capital-driven growth to capability-driven growth, companies must leverage policy benefits to enhance service quality and operational efficiency, positioning themselves for success in a competitive landscape [40].