Core Insights - The introduction of clean label products in China is gaining traction, with a focus on transparency in ingredient lists and the absence of artificial additives [1][2][3] - The clean label concept, which emphasizes simple and recognizable ingredients, is becoming a significant selling point for food brands as consumer awareness increases [1][2] Group 1: Clean Label Product Launches - Hema has launched its first clean label egg tart, priced at 16.9 yuan for four, which has attracted over 50,000 orders and 7,000 repeat customers within a month [1] - Other brands, such as Walmart's private label "Woji Xian" and yogurt brand "Yuexiu Huishan," have also introduced clean label products certified by CTI Huace Testing [2] Group 2: Consumer Trends and Preferences - Consumers are increasingly prioritizing clean ingredient lists, with keywords like "clean label" gaining popularity on platforms like Xiaohongshu [2] - Brands are responding to this trend by highlighting clean ingredients and reducing additives in their marketing, even if they do not have certified clean label products [2] Group 3: Industry Standards and Certification - The clean label certification requires brands to undergo testing by recognized institutions such as CTI Huace Testing and the China Quality Certification Center [1] - The clean label market in China is still in the promotional phase, but it is expected to become a critical factor in consumer purchasing decisions in the future [3]

2025年5月，松鲜鲜获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Reearch（艾媒咨询） 授予的"松茸调味料连续5年全国销量第一""松茸调味料连续5年全国销量领先""松茸酱油品类开创者"三 项市场地位确认。 当下，中国调味品市场在消费升级与健康需求的双重驱动下，正经历结构性变革。iiMedia Research （艾媒咨询）数据显示，2024年中国调味品整体市场规模达6871亿元，同比增长16.0%，其中2023-2025 年中国松茸调味料市场规模复合年均增长率达134.6%，预计2025年市场规模达15.47亿元。市场扩容的 背后是消费者对便捷性、口味稳定性与健康属性的多元追求。 党的十八大以来，健康中国建设上升为国家重要战略。《"健康中国2030"规划纲要》提出"三减三健"专 项行动，"减钠"成为改善全民健康的关键突破口。但中国居民日均钠摄入量远超世界卫生组织推荐值的 一倍多，隐形钠广泛存在于传统调味品及食品添加剂中，长期过量摄入易引发健康问题。如何通过技术 创新破解"高钠困局"，成为行业转型的关键。 成立于2020年的松鲜鲜积极响应国家号召，以产品革新应对"钠超标"挑战。近日，中国 ...