Core Insights - Alibaba's "Hot Land · Abundant Year" charity live streaming event successfully concluded, featuring 14 top Taobao hosts promoting rural revitalization and selling over 190,000 quality agricultural products nationwide [2][3] Group 1: Event Overview - The charity live streaming event lasted for 15 days and involved agricultural products from over 20 counties, with 47 rural stores and 133 types of specialty products showcased [2] - Featured products included black rye from Zhangbei County, chestnut kernels from Qinglong County, and pepper from Gansu, which received positive consumer feedback [2] Group 2: Product Highlights - The mushroom soup package from Foping County emerged as a "star product," recommended by six hosts and receiving widespread acclaim [3] - The product's success is attributed to Alibaba's deep involvement in product upgrades, with the production line returning to Foping and significant quality improvements made [3] Group 3: Community Engagement - Alibaba's charity invited Li Jiaqi's live streaming team to enhance the quality of new agricultural products from Foping, conducting on-site tastings and feedback sessions to optimize offerings [3] - The upgraded mushroom soup package now features a combination of high-quality mushroom varieties, enhancing taste and nutrition [3] Group 4: Ongoing Initiatives - Host Ji Jie organized a special charity event promoting over 40 county specialties, including fermented bean curd and red rice, which were well-received by fans [4] - Alibaba and Taobao Live have participated in the Harvest Festival charity activities for eight consecutive years, helping rural products reach a wider audience [4]

Core Viewpoint - The event held in Yan Shou Town aims to promote the local chestnut industry and support rural revitalization through various activities, including chestnut tasting and industry promotion [1][3]. Group 1: Industry Development - Yan Shou Town has embraced the concept of "green mountains and clear waters are invaluable assets," focusing on ecological priority and green development [3]. - The chestnut industry in Yan Shou Town has a planting area of 50,000 acres, with an annual production exceeding 500 tons, forming a product system known as the "Three Treasures of Yan Shou" [5]. - The town has developed deep processing products such as chestnut kernels, chestnut mushroom sauce, and chestnut beer, significantly enhancing the added value of agricultural products [5]. Group 2: Economic Impact - In the first half of 2025, tourism revenue in Yan Shou Town increased by 204.66% year-on-year, while local revenue grew by 78.34%, highlighting the economic impact of the chestnut industry [5]. - The integration of agriculture, culture, tourism, and commerce has led to the development of multiple themed tourism routes, promoting the interconnected growth of scenic spots, homestays, and characteristic villages [5]. Group 3: Business Environment - Yan Shou Town has implemented innovative measures to support industry development, including a trial method for processing business licenses and establishing a technology incubator platform to attract quality social capital [7]. - Collaborations with 13 universities, including Tsinghua University and Peking University, have been established to provide intellectual and talent support for industry development [7]. - The town has successfully created a multi-industry development model, including well-known commercial brands like "Heishan Barbecue" and "Yan Shou Coffee," opening new pathways for farmers to increase income [7]. Group 4: Future Plans - Yan Shou Town plans to deepen the integration of agriculture, culture, tourism, and commerce, accelerate the construction of a 60-kilometer "Yan Shou Trail," and develop a new tourism pattern [7]. - The town is preparing for the 2026 Yan Shou Cross-Country Challenge to create a "Sports+" industry ecosystem and enhance public service facilities to improve living conditions [7].