商家正在紧锣密鼓发货 其中，陕西省佛坪县的菌菇汤包成为本次直播的"明星产品"之一，先后被6位主播接力推荐，广受 好评。这一热销背后，是阿里公益深度参与产品升级的成果体现。佛坪县地处秦岭腹地，森林覆盖率高 达91.19%，素有"大熊猫之乡"美誉，也是阿里巴巴公益定点帮扶县域。2022年，高泉作为阿里巴巴乡村 特派员被派驻到佛坪，以"县域所需、阿里所能"为原则，联合农户与商家开发了菌菇汤包、山茱萸蜜等 特色农产品。 今年年初，菌菇汤包的生产线回到了佛坪，产品的品质得到了大幅提升。9月，阿里公益邀请李佳 琦直播间共同为佛坪的新农货提质。双方一拍即合，联合发起"公益试吃官"下乡行动，组织选品专家、 助播团队深入佛坪溯源调研，并在"所有女生助农试吃会"中邀请粉丝现场品鉴，通过真实反馈推动产品 优化。菌菇汤包升级为猴头菇、姬松茸、鸡油菌等高品质菌种组合，口感更醇厚、营养更丰富，真正实 现"用嘴投票"的品质迭代。 当晚直播中，不仅有7个来自佛坪的农产品亮相李佳琦直播间，一条融合大熊猫观察、"熊猫厨 师"体验等内容的佛坪2日游文旅线路也同步上线，探索"农文旅融合"的乡村振兴新路径。 (相关资料图) 来源：海外网 近日，阿里公 ...

来源：海外网 近日，阿里公益、淘宝直播联合发起的阿里巴巴"热土·丰年"公益直播活动圆满落幕。此次活动历时15 天，李佳琦Austin、吉杰、烈儿宝贝等14位淘宝头部主播共同为乡村振兴"代言带货"，超19万件优质农 产品从田间地头走向全国消费者餐桌。 参与此次活动的农产品来自全国20多个县域，47家乡村店铺、133个品次特色农产品登上直播间。河北 省张北县的黑麦片、河北省青龙满族自治县的板栗仁、甘肃礼县的花椒作为阿里公益持续支持的特色农 产品，获得消费者青睐；贵州省普安县的原切土豆片，首次入选头部主播直播间，也有不错的销售成 效。 商家正在紧锣密鼓发货 其中，陕西省佛坪县的菌菇汤包成为本次直播的"明星产品"之一，先后被6位主播接力推荐，广受好 评。这一热销背后，是阿里公益深度参与产品升级的成果体现。佛坪县地处秦岭腹地，森林覆盖率高达 91.19%，素有"大熊猫之乡"美誉，也是阿里巴巴公益定点帮扶县域。2022年，高泉作为阿里巴巴乡村特 派员被派驻到佛坪，以"县域所需、阿里所能"为原则，联合农户与商家开发了菌菇汤包、山茱萸蜜等特 色农产品。 今年年初，菌菇汤包的生产线回到了佛坪，产品的品质得到了大幅提升。9月，阿 ...

Core Insights - Alibaba Public Welfare and Li Jiaqi's live streaming platform launched a special charity event to support farmers, showcasing seven agricultural products from Foping County, Shaanxi Province, with sales exceeding 100,000 items during the event [1][3] Group 1: Product Development and Upgrading - The collaboration aims to enhance the quality of local agricultural products by incorporating feedback from consumers, leading to product upgrades such as the improvement of texture and flavor in items like black pig meat sausages and mushroom soup packs [5][7] - The initiative includes a "taste test" event where consumers provide direct feedback, which is crucial for product refinement and aligning with market demands [5][7] Group 2: Community Engagement and Sustainability - The partnership between Alibaba Public Welfare and Li Jiaqi's team is designed to create a sustainable e-commerce ecosystem in rural areas, focusing on long-term collaboration and visibility for rural brands [7][9] - Future plans include expanding the "rural public welfare tasting officer" program to involve more consumers and experts in agricultural product development, enhancing training, sourcing, and brand building [9]

Group 1 - The 2025 Guangzhou Expo was grandly opened on August 22, showcasing the "Longyan Pavilion" under the theme "Longyan Together, Dual Empowerment" [2][4] - Longyan Agricultural Development Company presented the "Honggutian" regional public brand and the new "Linshan Linhai" brand, along with various local products [3][4] - The "Honggutian" brand introduced several new products that blend traditional craftsmanship with modern consumer needs, including the "Yanjie Jishi" snack series and "Xinghuo Liaoyuan" tea series [8][10][11] Group 2 - The "Linshan Linhai" brand was launched, highlighting Longyan's rich forestry resources, with a visual identity that symbolizes the region's natural landscape and economic vitality [19][20][22] - The product range under the "Linshan Linhai" brand includes health products like Lingzhi tea and various natural oils, showcasing the ecological value of Longyan's forestry [27][29][30] - Longyan Agricultural Development Company participated in activities to strengthen connections with the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing the visibility and reputation of Longyan's agricultural products [34][36][38]

Group 1 - The core narrative of the article highlights a shift in the perception of Henan's grain industry from quantity to quality, as evidenced by the questions from buyers focusing on product quality rather than production volume [1] - The 7th China Grain Trade Conference showcased over 2000 products, indicating a transformation in the grain industry towards selling value rather than just raw grain [1] Group 2 - The revival of traditional techniques, such as the "Hejie Tofu" production, emphasizes the importance of quality ingredients and craftsmanship, which has attracted significant interest from buyers [2] - The introduction of innovative products, like the "Black Xiniu" rice noodles combined with mushroom soup, demonstrates how local resources can be leveraged for differentiated development [2] Group 3 - The high-quality peanut oil produced by Qihua Edible Oil Co., which boasts a high oleic acid content and proprietary technology, reflects the company's commitment to establishing a strong brand identity in a competitive market [3] - The company aims to move beyond being a raw material supplier to becoming a recognized brand for high-quality oil, emphasizing the importance of maintaining standards and innovation [3] Group 4 - The establishment of the "Huizhou Younong" regional brand represents a strategic move to unify local agricultural products under a single quality standard, enhancing market recognition and sales [4] - The local government plays an active role in promoting this brand, ensuring quality control and market outreach, which has led to increased demand and confidence among buyers [4] - The total transaction amount at the grain trade conference reached 16.6 billion yuan, indicating a successful shift in the grain industry towards quality assurance and market leadership [4]