极氪001焕新版
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极氪旗下全系豪华车型亮相广州车展
Yang Shi Wang· 2025-11-24 10:26
Core Insights - Zeekr's luxury models were showcased at the Guangzhou Auto Show, with the Zeekr 9X and 009 being the highlights of the luxury 9 series [1] Sales Performance - Zeekr 9X has surpassed 10,000 units in deliveries, with an average price of 538,000 yuan. Cumulatively, Zeekr has sold over 600,000 vehicles, maintaining an average price above 300,000 yuan, with the highest price nearing 900,000 yuan, solidifying its position in the luxury electric vehicle market [3] - Over 70% of Zeekr 9X buyers opted for high-end versions, with more than 80% coming from traditional luxury brands. Nearly 20% of Zeekr 009 and 001 owners have purchased the 9X, indicating strong brand loyalty [3] Market Position - Zeekr 009 leads the luxury pure electric MPV market priced above 400,000 yuan and has become a sales champion in Hong Kong and parts of Southeast Asia. In the ultra-luxury market above 800,000 yuan, the 009 Glory version holds a 50% market share [5] - The Zeekr 001 refreshed version achieved over 10,000 orders within 47 hours of its launch, continuing to lead the market for pure electric vehicles priced above 250,000 yuan. The Zeekr 7X ranks first in the Chinese brand pure electric SUV segment above 200,000 yuan, becoming the best-selling medium SUV in Hong Kong within two months of delivery, with over 100,000 global family users [5] Global Expansion - Since the first model deliveries began in October 2021, Zeekr has entered over 40 countries and regions globally, becoming one of the few high-quality outbound cases for Chinese luxury brands [6] Customer Service Initiatives - Zeekr has introduced several customer service initiatives, including the "Rights Follow" policy, allowing existing owners to transfer benefits like lifetime free charging and vehicle warranty to new cars. To address delivery delays, Zeekr has implemented a "Three Guarantees for Peace of Mind" policy and introduced a tax subsidy covering the entire model range [8]