【文/观察者网 潘昱辰 编辑/高莘】7月12日，岚图FREE+正式上市。新车共推出三款车型，售价区间为 21.99万—27.99万元，比半个月前的预售价格又下降了1万元。除此之外，岚图FREE+还推出2000元定 金抵扣5000元、至高3万元增换购补贴、用车无忧、配置升级等上市权益。 岚图FREE+上市 岚图 岚图汽车销售公司总经理邵明峰表示，作为岚图汽车首款车型岚图FREE的换代产品，岚图FREE+历时4 年打磨、投入超5亿元、累计实现1366项升级。 岚图FREE+ 岚图 而岚图FREE+最大的特点，便是全系标配华为乾崑智驾ADS 4和鸿蒙座舱HarmonySpace 5。 其中，华为乾崑智驾ADS 4支持车位到车位P2P2.0、高速公路收费站ETC通行，泊车代驾VPD 2.0实现 地下停车场跨层通行、代客充电等新功能。截至目前，全国支持车位到车位、泊车代驾VPD的停车场数 量已分别达到50万、10万个。 岚图标配华为乾崑智驾ADS 4 岚图 岚图FREE+是岚图与华为合作的第二款车型。2024 年，双方曾联合推出首款车型岚图梦想家乾崑版。 今年8月底，双方还将推出第三款合作车型——25万内的纯电动SUV ...

Group 1: Order Situation - New orders per store: 35 to 40 units [1] - Store visit rate: 60% to 70% [1] - Increase in store visits: 50% [1] - Notable factors include early arrival of display and test drive vehicles, pricing exceeding expectations, and a significant concentration of orders in first- and second-tier cities, with lead generation reaching historical highs [1] - Introduction of G7 is essential during store visits, with weekend test drives experiencing a surge, positively impacting P7+ and G6 sales [1] Group 2: Customer Profile - Primary customer age range: 25 to 35 years [2] - Male proportion: 70% to 80% [2] - Trade-in and replacement purchase ratio: 60% to 70% [2] - Main customer demographic consists of young couples, with a higher male representation, focusing on the manufacturer's advertised computing power and configuration [2] Group 3: Configuration Choices - Popular colors: New Moon Silver and Star Day Gray [3] - Interior colors: Cosmic Gray and Secret Blue [3] - 50% of customers opt for a 2-year interest-free financing option [3] - Strong customer perception of AR-HUD effects, requiring robust experiential feedback, with chassis quality exceeding expectations; new color options received positive feedback, particularly among family users who prefer darker interiors [3] Group 4: Competitor Comparison - Among 10 customers, 3 compared with Tesla Model Y, 3 with Xiaomi YU7, 2 with Zeekr 7X, and 2 with Li Auto L6 [5] - 5 customers chose the 702 Ultra version priced at 225,800 [5] - 3 customers selected the 702 Max version priced at 205,800 [5] - 2 customers opted for the 602 Max version priced at 195,800 [5] - Notable concerns include younger customers favoring YU7, with a significant price gap post-launch leading to reduced comparison ratios; customers express concerns over Xiaomi's delivery timelines while exhibiting strong observation tendencies [6] - Comparison with Model Y is closely related to the proximity of Tesla stores, with customers prioritizing intelligent driving features and valuing the configuration and space offered by Xiaopeng [6]

Core Viewpoint - The launch of the Xiaopeng G7 at a price range of 195,800 to 225,800 yuan positions it competitively against other electric vehicles, particularly in the smart family car segment, with a focus on technology and user experience [1][3][6]. Group 1: Competitive Landscape - The main competitors identified for the Xiaopeng G7 include the Zeekr 7X, Zhiji LS6, and AITO M5, with a significant focus on the G7's product strength and competitive pricing [3][6][10]. - The G7's pricing strategy is seen as a direct challenge to similar models, particularly the Tesla Model Y, although the overlap in customer demographics is estimated to be around 10% [3][7][15]. - The G7 is positioned as a strong contender in the 200,000 yuan price segment, appealing to young families seeking a balance of technology and affordability [6][15]. Group 2: Product Features and User Demographics - The G7 is characterized by its comprehensive features, including a 602 km range, spacious interior, and advanced technology such as AR-HUD, making it attractive to tech-savvy consumers [6][15]. - The target demographic for the G7 is primarily young families, with a noted preference for smart and technologically advanced vehicles, contrasting with the user profiles of competitors like the Zhiji LS6, which tends to attract more female customers [6][13]. - The G7's design and branding resonate with consumers who identify with new energy and technology trends, enhancing its appeal in the market [7][13]. Group 3: Future Developments - Xiaopeng plans to release several new models in the second half of the year, including a major update to the P7 and the introduction of the X9 range extender and G10 super range extender, which are anticipated to generate significant interest [3][10]. - Competitors are also preparing for new releases, with brands like Ideal and Zhiji set to launch updated models that may further intensify competition in the electric vehicle market [10][12].

01 事件概述 2025 年6 月重点新能源车企交付量发布，据各公司披露数据： 零跑48,006辆，同比+138.6%，环比+6.5%； 问界44,685辆，同比+4.5%，环比+22.9%； 理想36,279辆，同比-24.1%，环比-11.2% 小鹏34,611辆，同比+224.4%，环比+3.2%； 埃安27,848辆，同比-20.5%，环比+4.0%； 蔚来24,925辆，同比+17.5%，环比+7.3%； 极氪16,702辆，同比-16.9%，环比-11.7%； 小米超25,000辆。 问界：据公司披露，6月交付44,685辆，同比+4.5%，环比+22.9%，主要车型6月销量中，M8交付2.1万辆，占公司当月交付量47.4%，在40万元级市场表现亮眼，M9 2025款6月交付1.4辆，占公司当月交付量30.7%，居50万元级市场销量冠军。 理想： 据公司披露，6月交付36,279辆，同比-24.1%，环比-11.2%，我们判断，由于电商季优惠促销和补贴政策利好中低端市场，高端市场整体增速放缓，公司销量短期 承压。公司主要车型5月销量中，L6交付1.9万辆，占公司当月交付量46.0%；L7交付1.0 ...

小米YU7的竞品横评来了，这次我们邀请了鸿蒙、蔚来、理想、极氪、小鹏五个品牌的销售来参与话题。 在收集话题的时候，我们会建议竞品销售们"real"一些。（狗头保命） 至于特斯拉，因为小米不是直接宣战嘛，所以单搞一篇专访，既聊一下现在model Y的销售情况，也回应一下被挑战的感受，文章很快也会和大家见面。 鸿蒙智行 小米YU7 标准版25.35万起售，和鸿蒙智行的问界M5与智界R7是直接竞争关系，尤其是智界R7，定位中大型纯电运动型SUV，问界M5的客户人群画像也与小米 YU7有较高的重合度。 毫无疑问小米YU7的车型破圈了，不管是否产生车型对比，客户都会提到小米YU7以及小米品牌。客户会觉得小米卖爆了，小米营销做的很强，车型外观很帅，创 始人自带流量光环，但是普遍也有担心小米产能的。像M8和M9的一些客户也会提到小米YU7，觉得外观造型有点浮夸，另外也会担心小米的安全（来源于之前网 络上总刷到的信息）。 智界R7对比小米YU7，优势是安全性更高，不管是主动安全还是被动安全，以及动力电池安全性，都是比YU7要更好的。尤其是智能驾驶辅助，华为ADS3.3版本的 智界R7目前可以说国内妥妥第一。另外就是车内空间大 ...

Core Viewpoint - Tesla China has increased the price of the Model 3 Long Range All-Wheel Drive version by 10,000 yuan, raising the price from 275,500 yuan to 285,500 yuan, while keeping the prices of the other Model 3 variants unchanged [1] Group 1: Price Adjustments and Model Upgrades - The price increase for the Model 3 Long Range version is attributed to model upgrades, including an extended CLTC range of 753 kilometers and a reduced 0-100 km/h acceleration time of 3.8 seconds [1] - The Model 3 Long Range version features a new battery pack with an updated chemical composition, enhancing durability and range without changing the battery capacity [1] - Tesla has also introduced a new acceleration enhancement software package worth 14,100 yuan for free, contributing to the improved acceleration time [1] Group 2: Market Context and Sales Performance - Tesla has raised prices twice in China this year, following upgrades to certain Model 3 and Model Y variants in January and March [2] - In Q1, Tesla's revenue fell by 9% year-on-year, and net profit dropped by 71%, with wholesale sales in China down 17.6% in the first five months [2] - The decline in sales may be linked to production adjustments at the Shanghai Gigafactory and consumer hesitation due to the launch of the refreshed Model Y [2] Group 3: Competitive Landscape - The domestic market for new energy vehicles priced between 250,000 and 300,000 yuan is highly competitive, with brands like Xiaomi and Zeekr gaining market share through aggressive pricing strategies [2] - The refreshed Model Y has not seen a price increase, possibly reflecting Tesla's assessment of the competitive environment [3] - Tesla continues to offer multiple incentives for the Model 3 Long Range version, including a 5-year interest-free financing option and various discounts [3]

文 | 智行驾道 在20万元以上的新能源汽车市场，SUV天然就比轿车更受欢迎——2024年，售价更贵的特斯拉Model Y 的销量，是Model 3的近三倍。 在打造了小米SU7这一爆款后，小米也渴望迎来自己的"Model Y"。 6月26日，小米YU7正式上市，三个版本售价分别为25.35万元、27.99万元和32.99万元。它的直接竞争 对手不只有"销冠"Model Y，还有极氪X7、智界R7、阿维塔07等一众自主品牌车型。 相比一年前的小米SU7，小米第二款车型小米YU7少了一些关注度，市场对这款车型讨论度已不似去 年。但对小米来说，小米YU7的重要性不亚于小米SU7——在SU7初步打响名声后，小米急需一款能继 续稳住市场地位的走量车型。 小米YU7：性能外观，舒适内在 在国内SUV市场，"家用""舒适""豪华"是主旋律，至于"性能"，即便是在轿车市场，都属于小众卖点 ——尽管小米SU7就是一台性能车。 虽然小米YU7官方定位"豪华高性能SUV"，但其相比小米SU7选择了一种更中庸的产品策略：外观在延 续了小米SU7性能设计的同时，在内饰、配置等方面做了更多实用取向。 具体来看，小米YU7长宽高分别为4 ...

Core Viewpoint - The launch of the Lantu FREE+ marks a significant step for Lantu Motors, emphasizing high-end features and technology while targeting a competitive market segment with a starting price of 229,900 yuan [1][3]. Group 1: Product Launch and Features - Lantu FREE+ has officially started pre-sales with a starting price of 229,900 yuan, offering pre-sale benefits valued at 21,000 yuan [1][3]. - The vehicle underwent four years of development with an investment exceeding 500 million yuan, resulting in 1,366 upgrades across various dimensions including smart cockpit, assisted driving, comfort, chassis tuning, and safety features [3]. - Key highlights include standard features such as Huawei's QianKun Intelligent Driving ADS 4 and HarmonySpace 5 smart cockpit, along with an all-aluminum chassis and EDC magic carpet chassis [3][11]. Group 2: Market Positioning and Competition - Lantu Motors aims for the FREE+ to rank among the top three in its market segment, emphasizing no reduction in configurations or optional features [3]. - The vehicle will compete in the mid-size SUV market against models like Tesla Model Y, Zeekr 7X, AITO M5, and Li Auto L6, all priced between 200,000 to 300,000 yuan [5]. Group 3: Technical Specifications - The Lantu FREE+ features a slightly modified exterior design with dimensions of 4,915 mm in length, 1,960 mm in width, and 1,660 mm in height, with a wheelbase of 2,960 mm [6]. - Interior features include ergonomic driver seat optimization, a range of comfort configurations, and advanced technology such as a 15.6-inch 2K display and HarmonySpace 5 system capable of five-screen linkage [11]. - The vehicle is powered by a range extender system combining a 1.5T range extender and electric motor, with options for two-wheel and four-wheel drive, offering maximum power outputs of 215 kW and 350 kW respectively [11].

极氪是最快达成豪华纯电 50 万辆交付目标的品牌。 6 月 16 日，极氪第 50 万辆整车在杭州湾 5G 智慧工厂下线。四年前，极氪以猎装车极氪 001 起手， 用 44 个月积累起 50 万辆销量。 从 1 到 50 万，蔚来用了近 6 年、零跑用了 64 个月、理想用了 46 个月。极氪是最快达成这一目标的 纯电豪华品牌， 且单车均价近 30 万元，在售车型最高近 90 万元， 这是传统豪华品牌 BBA 的优势领 域。 纵观汽车工业百年发展，依靠单一爆款车型迅速崛起的品牌屡见不鲜，但要构建一个可持续的产品矩 阵，需要更深厚的体系能力和长远的战略决心。极氪选择的是一条更难、但根基更稳的路径，三年落 地 6 款车型。 中国车市 "价格战" 持续了两年半，激烈程度不断升级，去年整个汽车行业利润率下降至不足 4%。极 氪产品价格带位于 20 万元至 90 万元区间，主力车型极氪 001 上市四年以来价格稳定在 26 万元以 上，是少有的维持价格稳定的新能源品牌。 "一直向下卷不会有出路。" 极氪 CEO 安聪慧曾说。50 万辆让极氪拿到了全球豪华汽车市场的 "入场 券"，这是里程碑，也是新起点。 今年 2 月， ...

Core Insights - Zeekr brand has achieved a significant milestone by producing its 500,000th vehicle, the Zeekr 009, in just 44 months since the launch of its first model, the Zeekr 001, setting a record for the fastest sales breakthrough in the luxury electric vehicle segment [2][3] Speed and Sales Growth - Since the start of deliveries in 2021, Zeekr's sales have seen exponential growth, with over 70,000 units delivered in 2022 and projected deliveries of 118,900 units in 2023, followed by an expected 222,000 units in 2024, making it the annual sales champion for luxury electric vehicles in China [3] - The Zeekr 009 has become a top seller in multiple categories, including pure electric MPVs priced over 400,000 yuan, and has also topped sales charts in Hong Kong [3] - The Zeekr 001, the brand's first model, has nearly reached 300,000 units delivered, maintaining its position as the best-selling pure electric vehicle in China priced above 250,000 yuan [3] - The Zeekr 7X has quickly become the best-selling pure electric SUV in the 200,000 yuan segment, achieving over 30,000 deliveries within 75 days of its launch [3] Brand Positioning and Pricing Strategy - Zeekr focuses on the luxury market with an average transaction price close to 300,000 yuan, covering a price range from 200,000 to 900,000 yuan [6] - The starting price for the Zeekr 009 is 789,000 yuan, with the top model priced at 899,000 yuan, appealing to high-profile consumers [6] - The upcoming Zeekr 9X is anticipated to be a flagship model with innovative technologies and a price targeting the million yuan mark, indicating the brand's commitment to upward mobility [6] Global Market Expansion - Zeekr has entered over 40 countries and regions, becoming the only Chinese luxury brand to achieve deliveries across all five continents [7] - The brand's success in the Middle East reflects a growing global recognition of Chinese automotive luxury and aesthetics [7] - Zeekr 009 has recently topped luxury MPV sales charts in Malaysia and Thailand, showcasing its international appeal [7] Technological Innovation - Zeekr has invested over 23.5 billion yuan in R&D, with a 16.14% increase in 2024, and holds 2,277 effective patents [8] - The company is a pioneer in the "three 800" ecosystem, which includes an 800V high-voltage system, ultra-fast charging batteries, and charging networks, leading the industry in charging speed [8] - The upcoming Zeekr 9X will introduce advanced hybrid technologies, marking a new phase in the company's multi-energy development strategy [8] Competitive Landscape - The competition in the electric vehicle sector is intensifying, with companies needing to balance technological innovation and brand elevation to maintain a strong presence in the global market [9]