网传的一段行车记录仪视频显示，车主在夜间行车时，对车机系统喊话"关闭所有阅读灯"——他本意是 想关掉车内照明。然而，系统却误将行车大灯关闭。司机随后多次尝试通过语音唤醒打开灯光，均未被 识别，最终在近乎无视野的情况下撞上隔离带。 智能座舱的发展带来了新的行车安全隐患。 2月26日深夜，在刷到领克Z20车主因语音误关大灯而撞车的事故视频后，李玉紧急下楼，对自己的极 氪007进行了复现测试。 测试结果让他感到不安：车辆在D挡驻车、大灯设为自动模式的背景下，语音指令"关闭大灯"被系统提 示"当前状态不支持语音关闭"；但当指令改为"关闭所有车灯"后，车机立即关闭了全部灯光。此时，灯 光拨杆前推无效，需向后拨动方可重新打开远光灯。随后，他在车库内低速行驶过程中多次尝试，问题 依旧存在。 2月27日13点30分左右，李玉再次测试，发现这一问题仍未得到解决。 起因：想关阅读灯，系统却关了行车灯 引发大众测试"语音控灯"功能的导火索，是2月25日广西一位领克Z20车主的"惊魂"经历。 极氪方面向第一财经表示，极氪部分车型在收到"关闭全部灯光""关闭所有灯光"等少数模糊语音指令 时，可能存在误关闭车外灯光的情况，极氪高度重视并 ...

Core Viewpoint - The automotive industry is experiencing a pivotal moment in smart technology, with autonomous driving capabilities becoming a key competitive factor for car manufacturers. The report anticipates a threefold turning point in technology, user acceptance, and business models for smart driving, favoring quality domestic car companies with advanced smart layouts and positive product and brand cycles [1]. Group 1: Market Performance - In January, the overall performance of the car market was subdued, with a total retail market size of approximately 1.8 million vehicles, a month-on-month decrease of 20.4% but a slight year-on-year increase. The retail sales of new energy vehicles are expected to reach 800,000 units, with a penetration rate of 44.4% [1]. - Five sample new force car companies (excluding Xiaomi and Aion) delivered a total of 130,772 vehicles in January, representing a year-on-year increase of 17.5% but a month-on-month decrease of 28.0%, outperforming the industry average [1]. Group 2: Company-Specific Performance - **Leap Motor**: In January, delivered 32,059 vehicles, a year-on-year increase of 27.4%. The strong performance is attributed to the competitive pricing of models C10 and B01. The company plans to launch its first flagship SUV D19 in April 2026 [2]. - **Xpeng**: Delivered 20,011 vehicles in January, a year-on-year decrease of 34.1% and a month-on-month decrease of 38.0%. The company plans to launch multiple new models in 2026, including the P7+ starting at 186,800 yuan [3]. - **NIO**: Delivered 27,182 vehicles in January, a year-on-year increase of 96.1%. The company is set to deliver its 60,000th ES8 on February 1, 2026, and has launched a new version of its NWM model [4]. - **Li Auto**: Delivered 27,668 vehicles in January. The company has expanded its retail and service network significantly, with 547 retail centers and 3,966 charging stations across the country [4]. - **Zeekr**: Delivered 23,852 vehicles in January, a year-on-year increase of 99.7%. The company plans to launch its second model, Zeekr 8X, in the first half of this year [4]. - **Xiaomi**: Delivered over 39,000 vehicles in January, with plans to launch the new generation SU7 in April 2026 [5][6]. Group 3: Technological Advancements - The era of intelligent driving is accelerating, with companies like Xpeng and those associated with Huawei continuously iterating and promoting smart driving technologies. The advancements are expected to lower the hardware barriers for smart driving, making it accessible in the mainstream market under 200,000 yuan, thus providing a competitive edge against joint venture brands [7].

Core Viewpoint - The January 2026 performance of the new energy vehicle market was relatively flat, but new forces in the industry showed better year-on-year performance compared to the overall market [3]. Group 1: January Delivery Data - Leap Motor delivered 32,059 vehicles in January, a year-on-year increase of 27.4% but a month-on-month decrease of 31.9% [2]. - Li Auto delivered 27,668 vehicles, down 7.5% year-on-year and down 37.5% month-on-month [7]. - NIO delivered 27,182 vehicles, marking a significant year-on-year increase of 96.1% but a month-on-month decrease of 14.2% [6]. - Zeekr delivered 23,852 vehicles, with a year-on-year increase of 99.7% and a month-on-month decrease of 9.3% [8]. - Xpeng delivered 20,011 vehicles, down 34.1% year-on-year and down 38.0% month-on-month [5]. - Xiaomi delivered over 39,000 vehicles in January [8]. Group 2: Market Performance Analysis - The total retail market for narrow passenger cars in January was approximately 1.8 million units, a month-on-month decrease of 20.4% but a slight year-on-year increase [3]. - The new energy vehicle retail market is expected to reach 800,000 units, with a penetration rate of 44.4% [3]. - The five sample new force car companies (excluding Xiaomi and Aion) delivered a total of 130,772 vehicles, a year-on-year increase of 17.5% but a month-on-month decrease of 28.0% [3]. Group 3: Company-Specific Insights - Leap Motor's growth is attributed to strong product offerings like the C10 and B01, with plans to launch new models in 2026 [4]. - Xpeng's delivery decline is noted, but the company plans to launch multiple new models in 2026 [5]. - NIO's delivery increase is supported by strong sales of the ES8 and new software updates enhancing user experience [6]. - Li Auto's stable sales are backed by the L series, with ongoing expansion in the charging infrastructure [7]. - Zeekr's growth is driven by the success of the 7X model and plans for new model launches [8]. Group 4: Industry Trends - The smart driving technology is accelerating, with companies like Xpeng and Huawei leading the charge in promoting intelligent driving features [9]. - The industry is expected to see a shift towards more affordable smart driving solutions, enhancing competitiveness against joint venture brands [9]. - The rise of intelligent capabilities is becoming a critical factor in competition among automakers, with a focus on autonomous driving and user acceptance [10].

Investment Rating - The report maintains a positive investment rating for the new energy vehicle sector, indicating a favorable outlook for the industry [7]. Core Insights - The performance of the new energy vehicle market in January 2026 was relatively flat, with a total retail market size of approximately 1.8 million vehicles, a month-on-month decrease of 20.4%, but a slight year-on-year increase. The penetration rate for new energy vehicles reached 44.4% [4]. - Five key new energy vehicle companies (excluding Xiaomi and Aion) delivered a total of 130,772 vehicles in January, representing a year-on-year increase of 17.5% but a month-on-month decrease of 28.0%, outperforming the industry average [4]. - The report anticipates a stabilization and recovery in automotive demand post-Chinese New Year, driven by the rollout of local government subsidies and the introduction of new models [4]. Summary by Relevant Sections Delivery Performance - Leap Motor delivered 32,059 vehicles in January, a year-on-year increase of 27.4% but a month-on-month decrease of 31.9%. The strong performance is attributed to the competitive pricing of models C10 and B01 [5]. - Ideal Auto reported 27,668 vehicles delivered, a year-on-year decrease of 7.5% and a month-on-month decrease of 37.5%. The company is focusing on enhancing user experience through software updates and expanding its service network [9]. - NIO delivered 27,182 vehicles, marking a significant year-on-year increase of 96.1% but a month-on-month decrease of 14.2%. The ES8 model was the top performer [6]. - Zeekr delivered 23,852 vehicles, with a year-on-year increase of 99.7% and a month-on-month decrease of 9.3% [10]. - Xpeng delivered 20,011 vehicles, reflecting a year-on-year decrease of 34.1% and a month-on-month decrease of 38.0% [6]. Market Trends - The report highlights the ongoing trend of intelligent driving technology adoption, with companies like Xpeng and Huawei leading the charge. The expectation is that advancements in intelligent driving will lower hardware costs and expand market access [12]. - The report suggests that the intelligent driving capabilities will become a key competitive factor for automakers, with a focus on companies that are leading in this area [12]. Investment Recommendations - The report recommends focusing on companies with strong intelligent driving capabilities and those that are well-positioned in the new energy vehicle supply chain. Specific companies highlighted include Geely, Xpeng, and BYD [12].

Core Insights - Zeekr, a luxury electric vehicle brand in China, reported impressive delivery figures for January, with a total of 23,852 vehicles delivered, marking a year-on-year increase of 99.7%, making it the fastest-growing high-end electric vehicle brand [2] - The brand's success is attributed to the recovery of its reputation, sustained sales of the 9X model, and rapid growth in orders for the refreshed 001 and 7X models, providing strong confidence in the high-end luxury automotive market [2] - Since the second half of 2025, Zeekr has adopted a more transparent communication strategy with users, proactively announcing model refresh timelines and introducing various customer protection measures, which have received positive market feedback [2] Product Launch - The new flagship model, Zeekr 8X, is set to launch in the first half of this year, positioned in the 450,000 RMB range as a high-performance hybrid vehicle, aiming to compete with key performance models from BMW, Mercedes-Benz, and Audi [3]

Core Insights - Southeast Asia's automotive industry is entering a policy adjustment window from late 2025 to early 2026, with Thailand significantly reducing electric vehicle (EV) tax rates and Malaysia ending tax exemptions for imported pure electric vehicles, shifting from broad consumer subsidies to more refined industrial guidance [1][2]. Policy Adjustments - Southeast Asian automotive markets are revising their industrial incentive policies, aiming to use tax and access regulations to attract international capital and technology [2]. - Thailand's new vehicle consumption tax will reduce the tax rate for pure electric vehicles to 2% by 2026, with conditions for plug-in hybrid vehicles to include local manufacturing of batteries and advanced driver-assistance systems (ADAS) [2]. - Malaysia has ended the road tax exemption for imported pure electric vehicles, implementing a tiered tax system based on motor power, encouraging local production while maintaining consumer interest [4]. Market Dynamics - Indonesia shows significant potential, with electric vehicle sales projected to grow by 49% in 2025, accounting for over 15% of total new car sales, making it the fourth largest export market for Chinese electric vehicles globally [5]. - By the end of 2025, 16 Chinese automotive brands will have entered the Indonesian market, surpassing Japanese brands, although Japanese brands still dominate in new car sales with Toyota holding a 31.6% market share [7]. - In Malaysia, Chinese brands are leading the electric vehicle market, with seven out of the top ten pure electric vehicle models being Chinese, and BYD emerging as the top-selling brand [7][8]. Competitive Landscape - The competition is shifting from product export to a comprehensive localization strategy that includes manufacturing, research and development, sales, and ecosystem integration [9]. - Geely aims for an export target of 640,000 vehicles by 2026, expanding its presence in Thailand with plans for new showrooms and service centers [11]. - Chery is establishing Malaysia as a regional production and export hub, investing 2.2 billion ringgit in a new factory with a capacity of 100,000 vehicles per year [11]. Future Outlook - The future of the Southeast Asian automotive market will be determined by refined policy guidance, infrastructure development, and the depth of localization by automotive companies [12]. - Chinese automotive companies will need to deepen their full industry chain localization to consolidate and expand their market share, moving beyond initial advantages gained through product cost-effectiveness and early electric vehicle adoption [12].

Core Viewpoint - The article discusses the evolving landscape of the electric vehicle (EV) market, emphasizing the need for sustainable sales strategies beyond initial hype and the importance of establishing a strong value proposition for long-term success [6][54]. Group 1: Market Dynamics - The EV market has seen a surge in new models, but success is often measured by initial sales figures and year-end rankings, which can be misleading [6][7]. - Traditional "internet celebrity cars" tend to follow a parabolic sales curve, peaking shortly after launch and then declining, relying on short-term marketing and product appeal [11][12]. - The article identifies three new models that have successfully navigated the market, showcasing different strategies for sustained sales [12]. Group 2: Case Studies of Successful Models - **Xiaomi SU7**: Achieved peak sales of nearly 30,000 units in March 2025, supported by Xiaomi's extensive user base and effective marketing. However, it faces the challenge of maintaining interest beyond initial hype [15][16]. - **Xpeng MONA M03**: Launched in August 2024, it quickly reached over 10,000 units in sales within three months and maintained monthly sales between 10,000 and 16,000 units, capitalizing on a key price segment and offering advanced features [18][20]. - **AITO M8**: Experienced a "deep squat and jump" sales pattern, stabilizing at over 20,000 units monthly by summer 2025, benefiting from Huawei's technology integration and brand recognition [23][24]. Group 3: Challenges and Market Positioning - The article highlights the importance of establishing a "value anchor" in consumers' minds to ensure long-term sales, as seen with models like Li Auto L6, which despite a decline, remains a top seller due to its defined market position [28][29]. - Models in the competitive 200,000 to 300,000 yuan price range face significant challenges, with many struggling to differentiate themselves in a crowded market [31][32]. - The **智界 R7** and **享界 S9** illustrate the difficulties faced by models that fail to establish a unique market position, leading to declining sales despite technological backing [34]. Group 4: The Importance of Sustainable Sales - The article emphasizes the existence of "low-profile long runners" that, while not flashy, maintain steady sales through balanced product offerings and precise market positioning [36][38]. - Models like **零跑 C10** and **腾势 D9** demonstrate the effectiveness of a stable sales strategy, contributing significantly to their brands' overall performance [41][43]. - The need for a healthy product matrix is highlighted, as brands that rely solely on a single "hit" model face increased risks in a competitive environment [51]. Group 5: Emerging Market Rules - The article outlines new market rules where "smart equality" becomes a baseline requirement, and the importance of a comprehensive product matrix is emphasized for risk mitigation [51][52]. - The concept of "value for money" has evolved to include total ownership costs, making it a critical factor in consumer decision-making [51]. - The success of models like AITO is attributed to deep collaboration between technology providers and manufacturers, contrasting with less effective loose partnerships [52].

新品方面，新车型极氪8X将在今年上半年上市，定位45万级别超级电混高性能旗舰SUV，将与宝马 X5M、奔驰GLE AMG、奥迪RS Q8等BBA主力性能车型展开差异化竞争，有望进一步打开高端性能车 市场增量空间。 出海方面，截至目前，极氪品牌已进入全球超50个国家和地区，累计销量近67万台，实现五大洲交付。 品牌还连续4年登陆CES国际消费电子展等全球顶级舞台。多款产品驶向海外：007GT以全球800V高压 技术进军欧洲高性能市场，009、7X在马来西亚权威评选中斩获多项年度大奖。由此可见，极氪的"技 术出海"与"高端定位"已经开始在全球市场获得认可。 2月1日，多家新势力车企公布1月销量。其中，极氪品牌单月交付23852台，同比增长99.7%，较2025年 1月同比实现翻倍增长。受益于品牌口碑持续回暖，极氪9X、009豪华9系双旗舰强劲热销，以及焕新 001、焕新7X订单快速增长，极氪品牌整体销量攀升。 （文章来源：南方都市报） 具体产品表现上，旗舰SUV极氪9X自去年9月底上市以来，市场热度持续走高，在2025年11-12月连续2 个月获得50万级大型SUV销量冠军，连续3个月稳居杰兰路50万元以上SUV ...

此外，重磅新车型极氪8X也将在今年上半年上市，定位45万级别超级电混高性能旗舰，将与宝马 X5M、奔驰GLE AMG、奥迪RS Q8等BBA主力性能车型展开差异化竞争，被网友评为"2026年最值得期 待的新车"，有望进一步打开高端性能车市场增量空间。目前极氪已进入全球50多个国家和地区，全球 累计销量近67万台。 中国豪华新能源汽车品牌极氪1月交付成绩出炉。受益于9X的持续热销以及焕新001、焕新7X订单快速 增长，带动极氪品牌整体销量攀升，本月交付达23852台，同比劲增99.7%，成为增速最快的豪华新能 源品牌。这在传统汽车销售淡季，行业普遍面临电池、芯片等核心零部件供应挑战的背景下，极氪成绩 亮眼，为高端豪华汽车市场注入强劲信心，同时也为自身回归一个吉利"极氪向上"的总体战略开启了新 的里程碑。 ...

责任编辑：常福强 责任编辑：常福强 新浪科技讯 2月1日下午消息，极氪公布1月交付成绩，受益于9X的热销以及焕新001、焕新7X订单增 长，带动极氪品牌整体销量攀升，本月交付达23852台，同比增长99.7%，成为增速最快的豪华新能源 品牌。 此外，新车型极氪8X也将在今年上半年上市，定位45万级别超级电混高性能旗舰，将与宝马X5M、奔 驰GLE AMG、奥迪RS Q8等BBA主力性能车型展开差异化竞争。目前极氪已进入全球50多个国家和地 区，全球累计销量近67万台。 新浪科技讯 2月1日下午消息，极氪公布1月交付成绩，受益于9X的热销以及焕新001、焕新7X订单增 长，带动极氪品牌整体销量攀升，本月交付达23852台，同比增长99.7%，成为增速最快的豪华新能源 品牌。 此外，新车型极氪8X也将在今年上半年上市，定位45万级别超级电混高性能旗舰，将与宝马X5M、奔 驰GLE AMG、奥迪RS Q8等BBA主力性能车型展开差异化竞争。目前极氪已进入全球50多个国家和地 区，全球累计销量近67万台。 ...