2025年收官，中国汽车行业在经历价格博弈、品牌分化、产业生态重构后，交出了一份不错的全年成绩单。在传统车 企阵营中，吉利汽车和比亚迪"双雄"表现稳健，贡献销量成为中国新能源汽车市场增长的主力。 不过，在"销量比拼"这条明线背后，同样不能忽视"高端突围"这条暗线。从产业发展看，高端突围是中国汽车由大到 强的必由路径，代表产业向高科技、高价值、高盈利跃迁，考验的是中国品牌在技术体系与产业协同等方面的系统化 能力。 其中，极氪汽车的表现让人印象深刻：2025年全年，极氪总计交付224133台；12月当月交付30267台，月销首次超过3 万台，创历史新高。车型方面，极氪9X成为市场公认的现象级爆款，009、001、7X车型均在细分市场站稳脚跟。 作为中国豪华新能源头部，极氪从单点突破迈入体系决胜，其成长逻辑演绎了全球豪华汽车市场的竞争范式。 高价值车型拉动销量增长，极氪重构豪华品牌发展范式 长期以来，传统豪华品牌在50万元以上高端汽车市场形成护城河，竞争力来源品牌历史沉淀与机械质感溢价。 随着电动化、智能化浪潮到来，尽管传统豪华品牌通过价格战和产品力更新来捍卫自己的地位，但品牌光环持续褪色 仍是不争的事实。 中国豪 ...

2025年，新能源车的市场份额进一步提高，竞争也越来越大，从年初的价格战到后来旗舰产品扎堆发布，再到年底L3开始路测，总体来看变化是很大的。我 们找了6位新能源一线销售，覆盖传统、新势力品牌，大家一起来做个年度总结。 今年月均40-50台，大概全年550台左右，我们属于商超店，全店人力一共是9个，我们属于全系授权（尊界除外），热度还是非常好的 。 商超里还有小米 、 蔚来 、 长城三家品牌门店，目前就是我们鸿蒙智行和小米的品牌热度最高，全年来看，平均每天进店20组客户左右。 卖 得 最好的是问界，其中问界M8属于翘楚，全年大概卖了总量的四分之一，问界M7卖 得 也很好，后续 劲头 很足，但是由于新款M7推出的时间迟，M8 是4月份就面市了，所以总量上来说，还是M8卖 得 最好 。 目前问界M8的 基本 保持上市同期的政策，没有较大的优惠波动，相较于前几个月，现在是赠送 购置税减免政策，赠送10000充电积分。 如果说年度车型，我还是会给到新款问界M7，新M7现在来看，产品力是非常足的，而且驾驶感受可以说是目前鸿蒙智行最好的SUV车型，价位也符合大众 市场定位，如果我现在自己换车肯定是会选择购买问界M7。 20 ...

全球化方面，李书福曾期许"让中国汽车跑遍全世界"，极氪正用实际行动践行这一愿景。目前，极氪已进入全球40多个国家和地区。极氪7X、极氪009在海 外市场上市即受热捧，极氪9X更是加价出海。而回归吉利后，极氪有望加速实现"体系出海"升级。信息显示，吉利全球服务网络覆盖80余国超900家网点， 埃及工厂已投产，印尼、越南工厂建设稳步推进。这一成熟的全球化制造与布局，将为极氪提供低成本、高效率的海外拓展支撑，进一步扩大全球市场份 额。 随着一桩标志性交易的落定，中国汽车产业的整合已悄然进入深水区。近日，吉利汽车控股有限公司正式官宣完成对极氪智能科技的私有化及合并交易，极 氪自此成为吉利全资附属公司。 在新能源汽车行业从增量竞争全面转向存量博弈的关键节点，这一动作不仅标志着吉利"回归一个吉利"战略的核心落地，更以品牌、技术、全球化资源的深 度重组，为中国车企的协同发展与资源优化提供了参考范本。而作为这场整合的核心受益者，极氪正迎来品牌发展新阶段。 长期价值凸显，极氪与吉利整合后将实现双向赋能 从行业观察者视角来看，作为中国豪华新能源标杆品牌，极氪在回归一个吉利后，其沉淀的多元价值将在此过程中进一步释放，不仅对吉利集团 ...

韩国媒体对极氪进入韩国市场给予高度关注。多家韩媒报道称，中国汽车品牌正在加速登陆韩国，极氪 作为高端豪华品牌，将形成从4000万韩元（目前1韩元约合人民币0.0048元）到1亿韩元的价格区间。 此外，小鹏汽车也在筹备进入韩国市场，今年年初就曾传出过其物色韩国市场负责人的消息。2025年6 月，小鹏汽车以"小鹏Motors Korea"的名称在韩国完成法人登记，地址位于韩国首尔。由此，小鹏汽车 成为继比亚迪和极氪之后，第三家在韩国设立法人的中国新能源车企。在11月举行的2025小鹏科技日活 动上，小鹏汽车副董事长兼联席总裁顾宏地证实，小鹏汽车正在规划韩国市场布局，"韩国是非常好的 电动汽车市场，但是不容易，所以需要花点时间去准备。" 随着吉利、比亚迪率先破冰，极氪进一步扩大战果，小鹏紧随其后，越来越多的中国车企将目光转向韩 国市场。从平价到高端，各类中国产电动汽车将与韩国本土及传统进口汽车品牌展开激烈的市场份额争 夺。 希望攻克"高壁垒"市场 当然，中国车企想要在韩国开疆扩土并不是一件容易的事。众所周知，日本与韩国在全球范围内都属于 封闭性较强的汽车市场，两国凭借民族消费倾向加持，再加上关税与隐蔽性更强的非关税 ...

李书福董事长亲自站台、拿下五项吉尼斯世界纪录、推出行业第一份《智能汽车全域安全发展白皮书》、发布会上演一场真实的汽车碰撞…… 12月12日，吉利汽车位于杭州湾的"全球全域安全中心"正式揭幕，这一投资20亿元建成的全球最大汽车安全中心同时宣告向全行业开放共享，吉利用极具魄 力的系列行动，向外界宣告秉持"安全第一"的造车初心，要将汽车安全从企业"技术壁垒"转化为行业"安全平权"的决心，推动中国汽车安全标准走向世界前 沿。 "全球最大的汽车安全试验室""最长的室内汽车碰撞跑道""最大的任意角度碰撞测试区""全球最大的汽车环境风洞试验室""全球测试功能最多的汽车安全试验 室"……当晚的发布会现场，吉尼斯认证官宣读的每一项记录，都在重新定义汽车安全测试的尺度。 一个引人注目的细节是，安全中心配备了总价值超2亿元的60余个碰撞假人，包括吉利与湖南大学联合开发的中国体征特殊坐姿假人。单价约1200万元的 THOR假人，全身遍布180多个传感器，堪称全球生物仿真度最高的测试设备之一。这些投入，体现着吉利对生命细致入微的尊重与守护。 与硬件设施同步亮相的，是吉利"全域安全2.0"技术体系。该体系将安全视角从传统整车拓展至"人- ...

作者丨彭鑫 编辑丨安安 12月12日，吉利全球全域安全中心正式发布，这座建筑面积8.2万平方米、建设耗资超20亿元的"安全试 炼场"，打破多项吉尼斯世界纪录，致力于打造"全球最大综合型安全试验室"。同时，吉利还发布了进 阶打造的"全域安全2.0"技术体系。 吉利全球全域安全中心建筑面积超8万㎡，集成多类型被动安全测试、雨雪雾主动安全测试、辅助驾驶 仿真类测试、网络安全测试等多类型试验功能；室内汽车碰撞测试跑道长度达293.39m，具备减速功 能，可实现更高的初速度和可调的减速度范围，还支持无级角度对碰、翻滚、护栏及预制动等试验能 力，并且满足商用车加速碰撞要求和未来十年全球安全测试标准的研发试验； 式提升；到2020年提出"全域安全"技术体系，CMA、SEA等世界级智能安全架构相继落地，持续聚焦 安全核心赛道。 此次吉利全球全域安全中心和"全域安全2.0"技术体系的联合发布，既是吉利造车近30年安全初心的坚 守，也是对"以人为尊"理念的深度践行。面向未来，吉利汽车官方表示，将以"全域安全2.0"技术体系 为指引，以吉利全球全域安全中心为核心基建，持续突破全球汽车安全的技术边界与标准上限，向全行 业开放共享安全 ...

2025年12月12日，吉利全球全域安全中心正式发布，并一举创下"全球最大的汽车安全试验室"、"全球最长的室内汽车碰撞测试跑道"、"全球最大的汽车 环境风洞试验室"、"全球最大的任意角度汽车碰撞测试区（0-180°）"、"全球测试功能最多的汽车安全试验室"五大吉尼斯世界纪录。同时，吉利还发布了 全面融合"全域AI"进阶打造的"全域安全2.0"技术体系，并联合中国汽车技术研究中心有限公司、中国检验认证（集团）有限公司、清华大学等产学研机 构发布《智能汽车全域安全发展白皮书》，以系统性规划牵引汽车全域安全技术实现跨越式发展，为推动行业共建完善的安全体系贡献智慧与力量。 创下五大世界纪录，吉利全球全域安全中心树立全球新标杆 作为吉利全域安全试验体系集群的核心，吉利全球全域安全中心链接沃尔沃汽车安全基因与技术积淀，携手共树全球汽车安全领域的行业标杆。这座以全 球最高安全标准建设的标杆级安全中心，占地约45000m ，是全球建筑面积最大、验证能力最全的综合型安全试验室，能力覆盖全球汽车安全标准中被动 安全领域的整车碰撞、系统模拟、行人保护及零部件安全性能等测试项目，也能实现主动安全、新能源安全、健康安全、数字安全等全域 ...

Core Viewpoint - The article highlights the performance of key new energy vehicle companies in November 2025, showcasing their delivery volumes and year-on-year growth rates, while also discussing the overall market trends and the impact of subsidy policies on consumer behavior [2][3][4][5][6][7]. Group 1: Delivery Performance - Leap Motor delivered 70,327 vehicles in November, a year-on-year increase of 75.1% and a slight month-on-month increase of 0.1% [3]. - Xpeng delivered 36,728 vehicles, reflecting an 18.9% year-on-year increase but a 12.6% decrease month-on-month [4]. - NIO delivered 36,275 vehicles, with a year-on-year growth of 76.3% and a month-on-month decline of 10.2% [5]. - Li Auto delivered 33,181 vehicles, showing a significant year-on-year decrease of 31.9% but a month-on-month increase of 4.5% [6]. - Zeekr delivered 28,843 vehicles, marking a 6.8% year-on-year increase and a notable month-on-month increase of 34.6% [7]. - Xiaomi reported deliveries exceeding 40,000 vehicles in November [7]. Group 2: Market Trends - The overall retail market for narrow passenger vehicles in November is estimated at approximately 2.25 million units, a year-on-year decrease of 8.7%, while the new energy vehicle retail is expected to reach 1.35 million units, achieving a penetration rate of 60% for the first time [2]. - The five sample new force car companies (excluding Xiaomi) collectively delivered 205,354 vehicles, representing a year-on-year increase of 22.7% [2]. Group 3: Competitive Landscape - Leap Motor's growth is attributed to strong product offerings like the C10 and B01, which are competitively priced under 200,000 yuan [3]. - Xpeng's new model, the X9 Super Range, launched in November, has set a record for pre-orders, indicating strong market interest [4]. - NIO's ES8 2026 model achieved a record delivery of over 20,000 units within 70 days of its launch, showcasing its market appeal [5]. - Li Auto is enhancing its charging network, which is expected to support its competitiveness as new electric products are introduced [6]. - Zeekr's new models, including the refreshed Zeekr 001 and 7X, are positioned to attract consumers in the mid to high-end market segments [7]. Group 4: Technological Advancements - The article notes that the advancement of intelligent driving technology is accelerating, with companies like Xpeng and Huawei leading the charge in promoting smart driving features [8]. - The article anticipates that advancements in intelligent driving technology will lower hardware barriers, allowing for broader application in the mainstream market [8]. - The emergence of autonomous driving capabilities is seen as a critical competitive factor for car manufacturers, with a focus on companies that are leading in smart technology [9]. Group 5: Component Industry Outlook - The article suggests a positive outlook for the new energy vehicle supply chain and smart electric growth, with low valuations in the component sector indicating potential for mid-term growth [10]. - Recommendations include focusing on intelligent driving components and the new force supply chain, highlighting specific companies within these sectors [11].

Investment Rating - The report maintains a "Recommended" rating for the industry, indicating a potential upside of over 15% relative to the benchmark index [7]. Core Insights - The penetration rate of new energy vehicles (NEVs) is accelerating, with a projected retail market size of approximately 2.25 million units in November, reflecting a year-on-year decline of 8.7% but a significant increase in NEV sales, expected to reach 1.35 million units, achieving a penetration rate of 60% for the first time [4][3]. - The report highlights the resilience of new energy vehicle sales, with key players showing varied performance. Leap Motor leads with a 75.1% year-on-year increase, while Li Auto experienced a decline of 31.9% [3][5][9]. Summary by Company Leap Motor - In November, Leap Motor delivered 70,327 vehicles, a year-on-year increase of 75.1% and a slight month-on-month increase of 0.1%. The growth is attributed to strong sales of models C10 and B01, with the company expected to continue its upward trajectory as new models are launched [5][14]. Xpeng Motors - Xpeng Motors reported 36,728 deliveries in November, marking an 18.9% increase year-on-year but a 12.6% decrease month-on-month. The company has expanded its charging network significantly, with over 2,840 self-operated stations and approximately 16,000 charging piles [6][14]. NIO - NIO delivered 36,275 vehicles in November, reflecting a 76.3% year-on-year increase but a 10.2% month-on-month decline. The report notes the strong performance of models ES8 and ET5T [6][14]. Li Auto - Li Auto's November deliveries totaled 33,181 units, down 31.9% year-on-year but up 4.5% month-on-month. The company is expanding its charging network, which is expected to enhance competitiveness as new electric models are introduced [9][14]. Zeekr - Zeekr delivered 28,843 vehicles in November, a 6.8% year-on-year increase and a significant month-on-month increase of 34.6%. The report highlights the successful launch of new models, contributing to sales growth [10][14]. Xiaomi - Xiaomi reported over 40,000 vehicle deliveries in November. The new SUV YU7 has been well-received, with significant pre-order numbers indicating strong market interest [11][14]. Industry Trends - The report emphasizes the ongoing shift towards intelligent driving technologies, with companies like Xpeng and Huawei leading the charge. The expectation is that advancements in smart driving will lower hardware costs and expand market access, particularly in the sub-200,000 yuan segment [11][12]. - The report suggests that the new energy vehicle supply chain and smart electric growth are expected to strengthen, with a focus on intelligent driving and new energy vehicle components [12].

Group 1 - The company achieved a total sales volume of 310,000 units in November, representing a year-on-year increase of 24.1% and a month-on-month increase of 1.1% [1] - By brand, sales for Geely, Lynk & Co, and Zeekr were 247,000, 35,000, and 29,000 units respectively, with year-on-year changes of +76.3%, +7.3%, and +6.8% [1] - New energy vehicle (NEV) sales reached 188,000 units in November, a year-on-year increase of 53.4% and accounting for 60.5% of total sales, up 11.5 percentage points year-on-year [1] Group 2 - The company exported 42,000 units in November, marking a year-on-year increase of 22.2% [1] - The cumulative sales from January to November 2025 reached 2.788 million units, a year-on-year increase of 41.8% [1] - The strong new car cycle is expected to continue driving profitability in the NEV segment, with Zeekr and Lynk & Co focusing on high-end brand development [2] Group 3 - New models such as the Galaxy A7, M9, and Xingyao 6 have been launched, with accelerated deliveries expected in Q4 [2] - The high-end Lynk & Co 900 continues to see deliveries, while Zeekr 9X has accumulated over 40,000 orders, indicating strong demand [2] - The combination of scale enhancement and structural optimization is anticipated to improve profitability for Zeekr [2]