极氪新车，换了主讲人。 9月29日晚，一身西装的吉利汽车集团CEO淦家阅登台，发布极氪9X，标榜其是"倾力打造的超豪华作品"。 新能源车企开打淘汰赛，极氪所处的态势，稍显尴尬。 1800亿元人民币市值的吉利汽车，正集中力量造爆款，让"每个孩子都能打"。在强手如林的豪车领域，淦家阅和极氪，任务尤其艰巨。 主打豪华 淦家阅团队对极氪9X寄予厚望，期待这款SUV拿下更多高端市场份额。 极氪9X，号称"杭州湾库里南"，售价46万元起，主打豪华市场，与吉利其他产品形成明确区隔。 据统计，其预售用户里，80%来自高端豪华品牌增换购，其中拥有50万元以上豪华车型的，占比超七成。 极氪销售也向《21CBR》记者表示，购车者以老板为主，用于商务场景，也有部分家庭成员多、不偏好MPV的车主。 极氪发布的先享试驾信息显示，三位用户的职业，分别为知识产权律师、软件工程师与高校教师。 其借明星群体扩大影响力，韩红、孙红雷等艺人为极氪9X车主。 此前，极氪重磅新品均由安聪慧亲手推出。 本月，极氪科技通过私有化议案，即将从美股退市，李书福点将淦家阅接手。 淦现年44岁，江西九江人，年富力强，是吉利少有的80后高管，分管吉利银河与极氪科技两 ...

本报讯 （记者张文湘）9月26日，沃尔沃汽车集团（以下简称"沃尔沃"）正式举行全新XC70全国上市发布会。XC70新车 基于SMA超混架构打造，以"豪华超混第一车"之姿入市，限时尊享价26.99万元起。 动力层面，新车搭载"四擎四驱"系统，其CLTC工况纯电续航超200km，综合续航突破1200km，两驱版亏电油耗仅5.85L/百 公里，而百公里加速仅需5.28秒，完美兼顾效能与性能。据悉，新车由沃尔沃台州工厂生产，大量采用国内供应链，将反向出 口欧洲，预售阶段订单已突破5万台。 沃尔沃上下对XC70均寄予厚望。发布会现场，沃尔沃汽车集团全球高级副总裁、亚太区总裁兼CEO袁小林表示："全新 XC70，是天时、地利、人和的相互交映"。 沃尔沃汽车大中华区销售公司总裁于柯鑫表示，全新XC70聚焦传统豪华与新势力之间的市场空白，以品牌积淀结合新能 源技术优势，为注重安全、健康与品质的精英家庭提供更优选择。随着这款全球战略车型的入市，沃尔沃在豪华新能源市场的 竞争力得到进一步强化。 （编辑 上官梦露） ...

Core Insights - Zeekr brand has achieved a significant milestone by producing its 500,000th vehicle, the Zeekr 009, in just 44 months since the launch of its first model, the Zeekr 001, setting a record for the fastest sales breakthrough in the luxury electric vehicle segment [2][3] Speed and Sales Growth - Since the start of deliveries in 2021, Zeekr's sales have seen exponential growth, with over 70,000 units delivered in 2022 and projected deliveries of 118,900 units in 2023, followed by an expected 222,000 units in 2024, making it the annual sales champion for luxury electric vehicles in China [3] - The Zeekr 009 has become a top seller in multiple categories, including pure electric MPVs priced over 400,000 yuan, and has also topped sales charts in Hong Kong [3] - The Zeekr 001, the brand's first model, has nearly reached 300,000 units delivered, maintaining its position as the best-selling pure electric vehicle in China priced above 250,000 yuan [3] - The Zeekr 7X has quickly become the best-selling pure electric SUV in the 200,000 yuan segment, achieving over 30,000 deliveries within 75 days of its launch [3] Brand Positioning and Pricing Strategy - Zeekr focuses on the luxury market with an average transaction price close to 300,000 yuan, covering a price range from 200,000 to 900,000 yuan [6] - The starting price for the Zeekr 009 is 789,000 yuan, with the top model priced at 899,000 yuan, appealing to high-profile consumers [6] - The upcoming Zeekr 9X is anticipated to be a flagship model with innovative technologies and a price targeting the million yuan mark, indicating the brand's commitment to upward mobility [6] Global Market Expansion - Zeekr has entered over 40 countries and regions, becoming the only Chinese luxury brand to achieve deliveries across all five continents [7] - The brand's success in the Middle East reflects a growing global recognition of Chinese automotive luxury and aesthetics [7] - Zeekr 009 has recently topped luxury MPV sales charts in Malaysia and Thailand, showcasing its international appeal [7] Technological Innovation - Zeekr has invested over 23.5 billion yuan in R&D, with a 16.14% increase in 2024, and holds 2,277 effective patents [8] - The company is a pioneer in the "three 800" ecosystem, which includes an 800V high-voltage system, ultra-fast charging batteries, and charging networks, leading the industry in charging speed [8] - The upcoming Zeekr 9X will introduce advanced hybrid technologies, marking a new phase in the company's multi-energy development strategy [8] Competitive Landscape - The competition in the electric vehicle sector is intensifying, with companies needing to balance technological innovation and brand elevation to maintain a strong presence in the global market [9]

Core Viewpoint - Volvo has launched the new SMA super hybrid architecture and its first model, the XC70, positioning itself as the only luxury car brand with three powertrain options: gasoline, electric, and hybrid [1][3]. Group 1: New Product Launch - The new SMA architecture aims to fill the gap in the luxury hybrid market, enhancing Volvo's leadership in the luxury new energy vehicle sector [1][3]. - The XC70 is Volvo's first long-range super hybrid SUV, featuring an electric range of over 200 km under CLTC conditions and accommodating both two-wheel and four-wheel drive options [6]. Group 2: Technical Advantages - The SMA architecture is characterized by its modularity, scalability, intelligence, safety, and sustainability, allowing for a flexible and high-standard production process [1][3]. - The architecture supports the development of various vehicle types across different segments, helping Volvo to tap into a new luxury hybrid niche [3]. Group 3: Design and Aesthetics - The XC70 embodies Scandinavian design philosophy, featuring a minimalist aesthetic with a shield-shaped front and harmonious body lines that enhance its dynamic elegance [6]. - The vehicle is available in multiple colors inspired by Nordic nature, reflecting contemporary fashion trends [8].