枣林湾音乐节
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马年新春“三园”联动,这里的文旅市场火热出圈
Yang Zi Wan Bao Wang· 2026-02-25 06:40
扬子晚报/紫牛新闻记者2月25日从扬州仪征枣林湾旅游度假区获悉,刚刚过去的马年春节,度假区人气爆棚。扬州世博园、红山体育乐园吸引了大批扬 州、南京、镇江、泰州等地游客,累计接待游客数十万人次。 特色比赛 据了解,2月24日,春节假期后的首个工作日,一则"2月24日中午12:00,锁定'央视频'APP,枣林湾音乐节(精编版)准时上线"的信息官宣。截至目前,枣 林湾已成功举办三次音乐节,对于宣传仪征城市形象、促进消费增长、推动文旅融合发挥了强劲作用。2026年枣林湾音乐节将融合地方文化,打造沉浸 式、乐园式音乐节,让音乐节成为可游、可玩、可沉浸的文旅目的地,实现"音乐节+"多元价值延伸,培育具有全国影响力的文化品牌。 秀美枣林湾 据介绍,枣林湾旅游度假区携手仪征市政府直属国有企业、枣林湾全域文旅资源的"主力军"仪征市扬子文旅控股集团有限公司,着力构建全域旅游生态。 在"三园一盘棋"战略中,世博园聚焦亲子经济,打造熊猫主题乐园、江豚冰雪世界等沉浸式场景;红山体育度假乐园以萌宠互动为亮点,深耕露营经济, 开发太空舱营地、星空住宿等特色体验;省博园探索"花漾经济",培育园林婚庆、花艺研学等新业态。 熊猫乐园 在世博园熊 ...
晚上九点,记者暴走3万步,只为了
Jin Rong Shi Bao· 2025-09-01 08:41
Core Viewpoint - The article highlights the vibrant development of nighttime economy in Yangzhou, driven by cultural and tourism integration, innovative consumption experiences, and supportive financial initiatives [1][5][20]. Group 1: Nighttime Economy Development - Yangzhou's nighttime economy is characterized by a blend of cultural heritage and modern consumption, transforming traditional experiences into engaging activities for tourists [1][3]. - The introduction of innovative cultural performances and interactive experiences has significantly increased nighttime visitor numbers, with a reported 65% year-on-year growth in tourist reception for nighttime boat performances [2][5]. - The city has seen a 10.25% year-on-year increase in monitored nighttime cultural and tourism consumption venues during the summer [5]. Group 2: Innovative Consumption Experiences - Unique offerings such as DIY experiences, themed cafes, and immersive performances have attracted substantial nighttime foot traffic, with weekday visitor numbers reaching around 20,000 and holiday numbers exceeding 50,000 [3][8]. - The integration of technology in cultural experiences, such as virtual reality and interactive performances, has enhanced the appeal of nighttime activities [4][8]. Group 3: Financial Support for Nighttime Economy - Financial institutions are actively supporting the nighttime economy through various initiatives, including a strategic cooperation agreement aimed at enhancing consumer spending and financial services [16][20]. - Significant financing has been allocated to cultural tourism projects, with over 30 billion yuan provided for infrastructure upgrades and nighttime project development [18]. - Innovative credit products and services are being developed to cater to the specific needs of small businesses and individual entrepreneurs in the nighttime economy [19][20].
“古城夜趣”再添消费温度
Jin Rong Shi Bao· 2025-08-29 02:40
Core Viewpoint - The article highlights the vibrant development of nighttime economy in Yangzhou, showcasing how cultural and tourism integration has transformed the city into a hub for nighttime consumption, driven by innovative experiences and enhanced infrastructure [1][2][4]. Group 1: Nighttime Economy Development - Yangzhou's nighttime economy is characterized by a blend of cultural heritage and modern consumer experiences, attracting significant tourist traffic, especially during holidays [1][3]. - The introduction of innovative cultural performances and immersive experiences, such as the "Grand Canal Yangzhou" boat shows, has led to a 65% year-on-year increase in visitor numbers since August [2]. - The city has seen a 10.25% year-on-year increase in nighttime cultural tourism consumption venues, with a 27.9% increase compared to the previous month [4]. Group 2: Consumer Experience and Engagement - Unique offerings like DIY experiences and creative food products have enhanced consumer engagement, with nighttime foot traffic reaching up to 50,000 during holidays [3]. - The integration of sports events, such as the "Super League," has significantly boosted local consumption, with a 42.7% increase in service revenue across various sectors [6]. - The introduction of interactive experiences, such as "script killing" games in gardens, has attracted younger audiences and deepened their connection to local culture [7]. Group 3: Infrastructure and Support Services - Yangzhou has improved its infrastructure to support nighttime activities, including the renovation of roads to enhance pedestrian and non-motorized vehicle traffic flow [10][11]. - The city has implemented various measures to improve the nighttime consumer experience, such as the introduction of smart payment systems that reduce queue times by over 60% [13]. - Financial institutions are actively supporting the nighttime economy through credit facilities and innovative financial products tailored to local businesses and consumers [16][18]. Group 4: Financial Support and Innovation - The collaboration between financial institutions and local government aims to enhance the nighttime economy by providing targeted financial support and developing new consumer credit products [14][17]. - Recent agreements have led to significant funding for cultural tourism projects, with over 30 billion yuan allocated to support infrastructure upgrades and nighttime activities [16]. - The establishment of a big data platform has streamlined credit services for small businesses, facilitating quick access to financing for nighttime market vendors [17].