新加坡《海峡时报》10月20日文章，原题：想来一份枸杞冰激凌或中药鸡尾酒吗？中国健康热潮中，传 统中医邂逅现代餐饮 上海一家酒吧的入口处摆着一罐罐草药，各种酒品的旁边也放着一些中药材。在 这家以中医药为主题的酒吧里，顾客在饮用中药鸡尾酒前需要先接受把脉。随着精明的创业者正从人们 对养生与日俱增的兴趣中寻找商机，此类酒吧越来越常见。这股潮流不仅限于酒吧：近年来，从黄芪面 包、罗汉果美式咖啡到人参奶茶，中国各地出现了大量添加中药材的食品和饮品店。 在一些人看来，这种激增的商业形态不过是一种噱头，但另一些人认为，这不但折射出中国年轻一代对 中医药越来越感兴趣，还将成为进一步在全国推动传统中医普及的新途径。 业内人士表示，这股风潮有利有弊。用作商业营销的噱头，可能导致人们在不了解身体真实状况的情况 下误服一些中草药。好处则是，随着人们更多接触中医药，当发现真的有用时，中医药将可能获得更广 泛的接受。（作者Joyce ZK Lim，王会聪译） 然而，即使以中医药为主题的食品和饮品店在中国各地变得随处可见，但并非每个人都认同这种业态。 一些人质疑，这些产品到底有没有，或者有多少健康价值。尽管如此，这并没有阻止扬州一家中医 ...

Core Insights - The article highlights the significant advancements in the goji berry industry in Ningxia, showcasing the development of over 120 new products through technological innovation, including cosmetics, health foods, and pharmaceuticals [1][2][3] Industry Overview - The 8th Goji Berry Industry Expo will take place on June 21 in Ningxia, featuring over a hundred goji berry products, including goji coffee, masks, and ice cream [2] - Ningxia's goji berry industry has achieved a comprehensive output value exceeding 12.6 billion yuan, with a marketing network covering over 50 countries and regions [2] - Research initiatives have established a high-density genetic linkage map and a compound database for goji berries, enhancing the understanding of their health benefits [2][3] Product Development - Recent discoveries have led to the development of 15 new functional products aimed at improving brain function and treating diabetes and depression [2][3] - Ongoing research focuses on the mechanisms of goji berry compounds in treating liver damage, Parkinson's disease, and diabetes [3] Quality Control and Regulation - Ningxia has implemented a multi-faceted regulatory system for goji berry e-commerce, including constant monitoring of online sales to ensure product quality and consumer safety [4][5] - The establishment of a national quality testing center for goji products has facilitated the certification of products for global trade [5] Cultural and Tourism Integration - Ningxia is promoting the integration of goji berries into cultural and tourism experiences, offering immersive activities that highlight the region's heritage and agricultural practices [6][7] - The region has developed unique tourism routes that allow visitors to engage with goji berry cultivation and traditional practices [6]