Core Insights - The article highlights the successful development of the goji berry industry in Ningxia, China, supported by innovative financial products from the Bank of China, which has created a comprehensive financial service chain covering planting, processing, and distribution [1][2] Group 1: Financial Support for Farmers - The Bank of China Ningxia branch introduced the "Goji Loan" to support local farmers, allowing them to expand their planting scale and improve their income [1] - The bank's team visited over 200 farming households to understand their financial needs and tailor loan services accordingly [1] - Farmers reported significant benefits from the "Goji Loan," contributing to a successful harvest season [1] Group 2: Support for Technology and Processing Enterprises - The Bank of China Ningxia branch has provided specialized financial services to technology-driven small and micro enterprises in the goji berry sector, focusing on deep processing and high-value product development [2] - The bank has issued 48 loans totaling over 150 million yuan to goji industry enterprises and nearly 300 loans exceeding 100 million yuan to individual clients [2] - The collaboration between the bank and local enterprises has led to improved operational efficiency and technological advancements in the goji processing industry [2]

Core Insights - The article highlights the significant advancements in the goji berry industry in Ningxia, showcasing the development of over 120 new products through technological innovation, including cosmetics, health foods, and pharmaceuticals [1][2][3] Industry Overview - The 8th Goji Berry Industry Expo will take place on June 21 in Ningxia, featuring over a hundred goji berry products, including goji coffee, masks, and ice cream [2] - Ningxia's goji berry industry has achieved a comprehensive output value exceeding 12.6 billion yuan, with a marketing network covering over 50 countries and regions [2] - Research initiatives have established a high-density genetic linkage map and a compound database for goji berries, enhancing the understanding of their health benefits [2][3] Product Development - Recent discoveries have led to the development of 15 new functional products aimed at improving brain function and treating diabetes and depression [2][3] - Ongoing research focuses on the mechanisms of goji berry compounds in treating liver damage, Parkinson's disease, and diabetes [3] Quality Control and Regulation - Ningxia has implemented a multi-faceted regulatory system for goji berry e-commerce, including constant monitoring of online sales to ensure product quality and consumer safety [4][5] - The establishment of a national quality testing center for goji products has facilitated the certification of products for global trade [5] Cultural and Tourism Integration - Ningxia is promoting the integration of goji berries into cultural and tourism experiences, offering immersive activities that highlight the region's heritage and agricultural practices [6][7] - The region has developed unique tourism routes that allow visitors to engage with goji berry cultivation and traditional practices [6]