Group 1 - The launch of the 2025 Guangdong Lychee Procurement Map aims to facilitate the connection between lychee production and sales, integrating information on lychee varieties, production areas, and market timing [4][5] - The lychee season in China is highlighted, with efforts to assist consumers and distributors in selecting and purchasing quality lychees [3][4] - The promotion of "Suixi Xianpin Lychee" in the Guangdong-Hong Kong-Macao Greater Bay Area is part of a broader initiative to enhance local agricultural products and stimulate economic growth [24][25][26] Group 2 - The 2025 Maoming Lychee Carnival showcases local agricultural products, with a focus on the "Guangdong Three Treasures," including the prominent "Hua Ju Hong" variety [30][36] - The Guangzhou Municipal People's Congress has included the "Guangzhou Morning Tea Heritage Protection Regulations" as a legislative project for 2025, indicating a commitment to preserving local culinary traditions [10][11][12] - The integration of digital technology in rural e-commerce is being promoted through collaborative efforts between educational institutions and local businesses, enhancing the marketing of agricultural products [50][52]

三只松鼠×贵州 刺梨：维C之王 撬动亿元产业_ 南方+_南方plus 5月17日，贵州 榕江县，水族斗 牛舞与侗族大歌 交织的热烈氛围 中，"贵州村超× 三只松鼠"联名 刺梨饮料正式面 市。五款以"维C 之王"刺梨为核 心原料的创新饮 品，不仅承载着 黔地山野风味， 更成为贵州特色 农业与头部品牌 深度融合、撬动 产业升级的新引 擎。 三只松鼠×贵州刺梨。 向高潮。 "黄金果"遇 上"现象级IP" 跨界联名激活产 业链 作为全球95%刺 梨种质资源的聚 集地，贵州刺梨 种植规模超200 万亩，年产值破 百亿元，是50万 农户的"致富 果"。此次发布 的刺梨电解质饮 料、枸杞金刺梨 汁等五款产品， 精选安顺金刺梨 鲜果，采用冷压 榨工艺锁住每百 克2585毫克的维 生素C，更创新 融入宁夏枸杞， 实现"西南珍果 +西北瑰宝"的跨 地域融合。 "通过'村超'的千 万级流量，我们 要让刺梨从深山 走向世界。"三 只松鼠供应链负 责人介绍，产品 已通过全国超 1000个渠道商铺 货，覆盖400余 家商超及线上平 台，预计带动刺 梨产业新增营销 额超1亿元。发 布会当天，搭载 足球文化元素的 联名款饮料同步 亮相"村超 ...

Core Insights - The launch event for the "Spiky Happiness Supercharged" and "Guizhou Village Super × Three Squirrels" co-branded prickly pear beverages took place in Rongjiang County, Guizhou, focusing on cross-industry collaboration and integration to promote Guizhou's agricultural brands nationwide, showcasing diverse practices in rural revitalization [1][3] Product Launch - Five prickly pear beverages were introduced, including electrolyte drinks, fruit juices, and drinks infused with goji berries, highlighting the use of Guizhou prickly pears and Anshun golden prickly pears as primary ingredients [3] - The products utilize fresh fruit cold-pressing and instant high-temperature sterilization technology to preserve the natural vitamin C content of prickly pears, emphasizing the full industry chain advantages of "Guizhou raw materials, Guizhou production, Guizhou brands" [3] Market Strategy - The co-branded products aim to leverage over 1,000 distribution channels of Three Squirrels, targeting the summer tourism and heat-relief markets, with an expected additional sales revenue of over 100 million yuan for Guizhou prickly pear products [3] - The three golden prickly pear beverages are provided by Guizhou Debao Agricultural Technology Co., which focuses on high-quality products and brand collaboration under the guidance of local agricultural authorities [3] Cultural Integration - The event featured a blend of sports, cultural performances, and innovative food offerings, linking prickly pear beverages to health and wellness, thereby injecting cultural vitality into rural industries [5] - Guizhou Qianting Supply Chain Management Co., Ltd. has facilitated the entry of over 160 "Guizhou" agricultural products into seven national railway bureaus, achieving cumulative sales of 230 million yuan, with the new products expected to enhance the brand influence of Guizhou prickly pears [5] Agricultural Branding - Guizhou has incubated 186 regional public brands for agricultural products, published a directory of 90 strong brands, and supported 439 enterprises in obtaining geographical indication trademarks, contributing to the development of high-quality agricultural brands [5]